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Hi, I'm Erika Meza Freire, a creative strategist with 10 years of experience in branding, social media strategy, and project management. I specialize in leading the full creative process—from content ideation to supervising production and delivery. I enjoy collaborating with teams and freelancers to bring bold brand visions to life on time and within budget. I love helping brands grow through innovative and strategic solutions that truly connect with their audience. Whether it's managing content production, leading branding projects, or adapting to market trends, I'm passionate about driving digital growth and creating high-quality visual assets.…Hi, I'm Erika Meza Freire, a creative strategist with 10 years of experience in branding, social media strategy, and project management. I specialize in leading the full creative process—from content ideation to supervising production and delivery. I enjoy collaborating with teams and freelancers to bring bold brand visions to life on time and within budget. I love helping brands grow through innovative and strategic solutions that truly connect with their audience. Whether it's managing content production, leading branding projects, or adapting to market trends, I'm passionate about driving digital growth and creating high-quality visual assets.

Erika Meza Freire

Creative Director, Content Producer, Social Media Manager, +3

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Hi, I'm Erika Meza Freire, a creative strategist with 10 years of experience in branding, social media strategy, and project management. I specialize in leading the full creative process—from content ideation to supervising production and delivery. I enjoy collaborating with teams and freelancers to bring bold brand visions to life on time and within budget. I love helping brands grow through innovative and strategic solutions that truly connect with their audience. Whether it's managing content production, leading branding projects, or adapting to market trends, I'm passionate about driving digital growth and creating high-quality visual assets.…Hi, I'm Erika Meza Freire, a creative strategist with 10 years of experience in branding, social media strategy, and project management. I specialize in leading the full creative process—from content ideation to supervising production and delivery. I enjoy collaborating with teams and freelancers to bring bold brand visions to life on time and within budget. I love helping brands grow through innovative and strategic solutions that truly connect with their audience. Whether it's managing content production, leading branding projects, or adapting to market trends, I'm passionate about driving digital growth and creating high-quality visual assets.

Available to hire

Hi, I’m Erika Meza Freire, a creative strategist with 10 years of experience in branding, social media strategy, and project management. I specialize in leading the full creative process—from content ideation to supervising production and delivery. I enjoy collaborating with teams and freelancers to bring bold brand visions to life on time and within budget.

I love helping brands grow through innovative and strategic solutions that truly connect with their audience. Whether it’s managing content production, leading branding projects, or adapting to market trends, I’m passionate about driving digital growth and creating high-quality visual assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Intermediate

Work Experience

Brand & Communications Consultant at erikamezaf

August 1, 2020 - June 5, 2024

Design and execute innovative social media and content strategies, aligning with brand mission and values to increase visibility, engagement, and digital growth. Lead content production teams comprising photographers, videographers, and designers to create high-quality visual assets. Monitor social media metrics and refine strategies to optimize engagement and growth. Manage project timelines and client communications, and lead branding, rebranding, and packaging projects providing strategic oversight.

CEO & Founder (Online Pet Store) at Hoomans

January 1, 2023 - April 30, 2024

Launched and managed brand from scratch, developing branding, product strategy, and social media presence. Negotiated with suppliers to ensure product quality and optimize costs. Handled daily business operations including order management and customer service. Adapted strategies to changing market conditions, customer feedback, and trends.

Senior Branding Consultant at The Flash Co.

January 1, 2022 - October 31, 2022

Coordinated with clients, internal teams, and suppliers to ensure timely project delivery aligned with client goals. Conducted market research and surveys to gather insights for refining brand and marketing strategies. Managed branding projects ensuring consistency with client objectives and market demands.

Jr. Marketing Product Manager at Tuenti - Telefónica, Ecuador

April 1, 2015 - August 31, 2016

Participated in the relaunch of the Tuenti app collaborating with cross-functional teams to enhance UX. Worked closely with internal teams to address product issues improving customer satisfaction and product performance. Analyzed KPIs and sales evolution providing daily reports to track product performance. Participated in meetings with sales force and presented updates. Collaborated with customer service and social media teams providing product training. Coordinated digital and CRM initiatives supporting brand engagement and product adoption.