Available to hire
I am a data-driven and results-oriented marketing automation specialist with extensive experience in both B2B and B2C environments. I specialize in CRM systems, segmentation, analytics, and campaign optimization, and I am passionate about lead generation, conversion optimization, and enhancing customer experience through automation and data insights.
I enjoy collaborating with teams to develop strategic funnels, create engaging email marketing flows, and design branded visuals. My goal is always to deliver impactful marketing strategies that increase opt-in rates and improve customer journeys.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Swedish
Advanced
Hindi
Fluent
Urdu
Fluent
Work Experience
Marketing Automation & Content Specialist (Freelance) at Lisa Maria Coaching – Remote
March 31, 2025 - July 31, 2025Collaborated with the founder to develop strategic funnels and automation for digital product launches. Built email marketing flows including welcome, nurture, and upsell sequences using systems like Mailchimp and GoHighLevel. Designed branded visuals, workbooks, and landing pages in Canva. Edited short-form videos and managed content repurposing across social channels. Delivered lead generation strategies that increased opt-in rates and improved customer journey.
Marketing Automation & Content Specialist (Freelance) at Lisa Maria Coaching – Remote
November 1, 2024 - March 31, 2025Collaborated with the founder to develop strategic funnels and automation for digital product launches. Built email marketing flows including welcome, nurture, and upsell sequences using systems like Mailchimp and GoHighLevel. Designed branded visuals, workbooks, and landing pages in Canva. Edited short-form videos and managed content repurposing across social channels. Delivered lead generation strategies that increased opt-in rates and improved customer journey.
Marketing Automation & Content Specialist (Freelance) at Lisa Maria Coaching
November 1, 2024 - March 31, 2025Collaborated with the founder to develop strategic funnels and automation for digital product launches. Built email marketing flows including welcome, nurture, and upsell sequences using Mailchimp and GoHighLevel. Designed branded visuals, workbooks, and landing pages in Canva. Edited short-form videos and managed content repurposing across social channels. Delivered lead generation strategies that increased opt-in rates and improved customer journey.
Marketing Automation & Content Specialist (Freelance) at Lisa Maria Coaching
November 1, 2024 - March 1, 2025Collaborated with the founder to develop strategic funnels and automation for digital product launches. Built email marketing flows including welcome, nurture, and upsell sequences using Mailchimp and GoHighLevel. Designed branded visuals, workbooks, and landing pages in Canva. Edited short-form videos and managed content repurposing across social channels. Delivered lead generation strategies that increased opt-in rates and improved customer journey.
CRM Specialist at mySafety Försäkring AB, Stockholm
March 31, 2024 - July 31, 2025Designed, optimized, and executed email & SMS campaigns using MS Dynamics 365. Defined segmentation and targeting strategies for enhanced personalization. Analyzed sales, ROI, and engagement using Google Analytics, Power BI, Looker Studio, and Excel. Created dynamic dashboards in Looker Studio to track campaign performance across digital channels. Provided internal CRM tool support (Apsis, MCM, Dynamics 365). Led A/B testing initiatives, improving open rates and conversions.
CRM Specialist at mySafety Försäkring AB, Stockholm
April 1, 2022 - March 31, 2024Designed, optimized, and executed email & SMS campaigns using MS Dynamics 365. Defined segmentation and targeting strategies for enhanced personalization. Analyzed sales, ROI, and engagement using Google Analytics, Power BI, Looker Studio, and Excel. Created dynamic dashboards in Looker Studio to track campaign performance across digital channels. Provided internal CRM tool support (Apsis, MCM, Dynamics 365). Led A/B testing initiatives, improving open rates and conversions.
CRM Specialist at mySafety Försäkring AB, Stockholm
April 1, 2022 - March 31, 2024Designed, optimized, and executed email & SMS campaigns using MS Dynamics 365. Defined segmentation and targeting strategies for enhanced personalization. Analyzed sales, ROI, and engagement using Google Analytics, Power BI, Looker Studio, and Excel. Created dynamic dashboards in Looker Studio to track campaign performance across digital channels. Provided internal CRM tool support (Apsis, MCM, Dynamics 365). Led A/B testing initiatives, improving open rates and conversions.
CRM Specialist at mySafety Försäkring AB
April 1, 2022 - March 31, 2024Designed, optimized, and executed email & SMS campaigns using MS Dynamics 365. Defined segmentation and targeting strategies for enhanced personalization. Analyzed sales, ROI, and engagement using Google Analytics, Power BI, Looker Studio, and Excel. Created dynamic dashboards in Looker Studio to track campaign performance across digital channels. Provided internal CRM tool support (Apsis, MCM, Dynamics 365). Led A/B testing initiatives, improving open rates and conversions.
Campaign Specialist (CRM Team Nordic) at TUI, Stockholm
March 31, 2022 - July 31, 2025Managed weekly CRM email campaigns across Sweden, Norway, Denmark, and Finland. Led bi-weekly app & web push notifications for the Nordic region. Conducted competitor analysis and presented campaign performance reports to leadership.
Campaign Specialist (CRM Team Nordic) at TUI, Stockholm
March 1, 2021 - March 31, 2022Managed weekly CRM email campaigns across Sweden, Norway, Denmark, and Finland. Led bi-weekly app & web push notifications for the Nordic region. Conducted competitor analysis and presented campaign performance reports to leadership.
Campaign Specialist (CRM Team Nordic) at TUI, Stockholm
March 1, 2021 - March 31, 2022Managed weekly CRM email campaigns across Sweden, Norway, Denmark, and Finland. Led bi-weekly app & web push notifications for the Nordic region. Conducted competitor analysis and presented campaign performance reports to leadership.
Campaign Specialist (CRM Team Nordic) at TUI
March 1, 2021 - March 31, 2022Managed weekly CRM email campaigns across Sweden, Norway, Denmark, and Finland. Led bi-weekly app & web push notifications for the Nordic region. Conducted competitor analysis and presented campaign performance reports to leadership.
Emarketing Automation Project Assistant at EMG (Education Media Group), Stockholm
February 28, 2021 - July 31, 2025Integrated chatbot functionality via User.com to enhance customer interactions. Analyzed Google Paid Ads performance for EMG’s UK website. Designed automated workflows for lead nurturing and event promotion.
Emarketing Automation Project Assistant at EMG (Education Media Group), Stockholm
November 1, 2020 - February 28, 2021Integrated chatbot functionality via User.com to enhance customer interactions. Analyzed Google Paid Ads performance for EMG's UK website. Designed automated workflows for lead nurturing and event promotion.
Emarketing Automation Project Assistant at EMG (Education Media Group), Stockholm
November 1, 2020 - February 28, 2021Integrated chatbot functionality via User.com to enhance customer interactions. Analyzed Google Paid Ads performance for EMG’s UK website. Designed automated workflows for lead nurturing and event promotion.
Emarketing Automation Project Assistant at EMG (Education Media Group)
November 1, 2020 - February 28, 2021Integrated chatbot functionality via User.com to enhance customer interactions. Analyzed Google Paid Ads performance for EMG’s UK website. Designed automated workflows for lead nurturing and event promotion.
Education
MBA at Jinnah University, Pakistan
January 1, 2005 - December 31, 2005Associate Degree at Medieinstitutet, Stockholm
April 1, 2020 - April 30, 2020MBA at Jinnah University, Pakistan
January 1, 2005 - December 31, 2005Associate Degree at Medieinstitutet, Stockholm
April 1, 2020 - April 30, 2020MBA at Jinnah University, Pakistan
January 1, 2005 - December 31, 2005Associate Degree at Medieinstitutet, Stockholm
April 1, 2020 - April 30, 2020MBA at Jinnah University, Pakistan
January 1, 2005 - December 31, 2005Associate Degree at Medieinstitutet, Stockholm
April 1, 2020 - April 30, 2020Qualifications
Inbound Marketing Certified – HubSpot
January 1, 2020 - December 31, 2020Google Analytics 360 & Power Users – Google
January 1, 2020 - December 31, 2020Advanced Google Analytics & Tag Manager – Google
January 1, 2019 - December 31, 2019Google Data Studio, Digital Marketing Fundamentals – Google
January 1, 2018 - December 31, 2018Salesforce Basic Training – Trailhead
January 11, 2030 - July 2, 2025ActiveCampaign Fundamentals – ActiveCampaign
January 11, 2030 - July 2, 2025Inbound Marketing Certified – HubSpot
January 1, 2020 - December 31, 2020Google Analytics 360 & Power Users – Google
January 1, 2020 - December 31, 2020Advanced Google Analytics & Tag Manager – Google
January 1, 2019 - December 31, 2019Google Data Studio, Digital Marketing Fundamentals – Google
January 1, 2018 - December 31, 2018Inbound Marketing Certified – HubSpot
January 1, 2020 - December 31, 2020Google Analytics 360 & Power Users – Google
January 1, 2020 - December 31, 2020Advanced Google Analytics & Tag Manager – Google
January 1, 2019 - December 31, 2019Google Data Studio, Digital Marketing Fundamentals – Google
January 1, 2018 - December 31, 2018Inbound Marketing Certified – HubSpot
January 1, 2020 - December 31, 2020Google Analytics 360 & Power Users – Google
January 1, 2020 - December 31, 2020Advanced Google Analytics & Tag Manager – Google
January 1, 2019 - December 31, 2019Google Data Studio, Digital Marketing Fundamentals – Google
January 1, 2018 - December 31, 2018Industry Experience
Travel & Hospitality, Professional Services, Software & Internet, Media & Entertainment, Retail, Education, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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