Youssef FADLAOUI

Audited advertising accounts and delivered restructuring recommendations to improve performance and alignment with business goals. Created and managed campaigns across Google Ads and Search Ads 360, ensuring full-funnel media activation. Efficiently implemented bulk changes using Google Ads Editor. Tracked budgets and performance metrics, producing detailed reports through Looker Studio. Prepared and presented performance reports and strategic insights directly to clients. Managed daily client communication, providing support, updates, and strategic recommendations.

Developed and executed comprehensive SEO strategies to improve organic search visibility and rankings. Monitored website performance, conducted SEO audits, and implemented necessary optimizations based on data-driven insights. Implemented on-page SEO elements including meta tags, meta descriptions, header tags, and URL structures to enhance website visibility. Collaborated with the web development team for technical SEO enhancements such as site speed and mobile optimization. Conducted regular SEO performance reporting and managed regular client communications.

Led media buying strategies across Meta, TikTok, and Pinterest for awareness and consideration campaigns. Optimized campaign performance through A/B testing, audience segmentation, and budget adjustments. Managed Google Ads campaigns focused on lead generation and e-commerce sales, achieving strong ROAS and CPA targets. Supported SEO efforts by fixing technical issues and implementing on-page optimizations to improve organic visibility.