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I am a results-driven digital marketing specialist with over 5 years of experience in media buying, SEO, and CRM management. I have a proven ability to design and execute full-funnel paid media strategies across platforms like Google Ads, Meta, Pinterest, and TikTok to generate leads and drive e-commerce sales. My strengths lie in performance analysis, campaign optimization, and clear client communication. I am known for my data-oriented mindset and strategic thinking, which help me coordinate effectively across digital channels. I enjoy leveraging my skills to help businesses improve their marketing performance and achieve their goals.…I am a results-driven digital marketing specialist with over 5 years of experience in media buying, SEO, and CRM management. I have a proven ability to design and execute full-funnel paid media strategies across platforms like Google Ads, Meta, Pinterest, and TikTok to generate leads and drive e-commerce sales. My strengths lie in performance analysis, campaign optimization, and clear client communication. I am known for my data-oriented mindset and strategic thinking, which help me coordinate effectively across digital channels. I enjoy leveraging my skills to help businesses improve their marketing performance and achieve their goals.

Youssef FADLAOUI

Digital Marketer, PPC Manager, Marketing Strategist, +2

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I am a results-driven digital marketing specialist with over 5 years of experience in media buying, SEO, and CRM management. I have a proven ability to design and execute full-funnel paid media strategies across platforms like Google Ads, Meta, Pinterest, and TikTok to generate leads and drive e-commerce sales. My strengths lie in performance analysis, campaign optimization, and clear client communication. I am known for my data-oriented mindset and strategic thinking, which help me coordinate effectively across digital channels. I enjoy leveraging my skills to help businesses improve their marketing performance and achieve their goals.…I am a results-driven digital marketing specialist with over 5 years of experience in media buying, SEO, and CRM management. I have a proven ability to design and execute full-funnel paid media strategies across platforms like Google Ads, Meta, Pinterest, and TikTok to generate leads and drive e-commerce sales. My strengths lie in performance analysis, campaign optimization, and clear client communication. I am known for my data-oriented mindset and strategic thinking, which help me coordinate effectively across digital channels. I enjoy leveraging my skills to help businesses improve their marketing performance and achieve their goals.

Available to hire

I am a results-driven digital marketing specialist with over 5 years of experience in media buying, SEO, and CRM management. I have a proven ability to design and execute full-funnel paid media strategies across platforms like Google Ads, Meta, Pinterest, and TikTok to generate leads and drive e-commerce sales. My strengths lie in performance analysis, campaign optimization, and clear client communication.

I am known for my data-oriented mindset and strategic thinking, which help me coordinate effectively across digital channels. I enjoy leveraging my skills to help businesses improve their marketing performance and achieve their goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

French

Fluent

English

Advanced

Arabic

Fluent

Work Experience

Senior Search Analyst / SEA Account Manager at Publicis Media

June 1, 2024 - June 8, 2024

Audited advertising accounts and delivered restructuring recommendations to improve performance and alignment with business goals. Created and managed campaigns across Google Ads and Search Ads 360, ensuring full-funnel media activation. Efficiently implemented bulk changes using Google Ads Editor. Tracked budgets and performance metrics, producing detailed reports through Looker Studio. Prepared and presented performance reports and strategic insights directly to clients. Managed daily client communication, providing support, updates, and strategic recommendations.

SEO Account Manager at Bright Leads Media

March 1, 2023 - February 28, 2024

Developed and executed comprehensive SEO strategies to improve organic search visibility and rankings. Monitored website performance, conducted SEO audits, and implemented necessary optimizations based on data-driven insights. Implemented on-page SEO elements including meta tags, meta descriptions, header tags, and URL structures to enhance website visibility. Collaborated with the web development team for technical SEO enhancements such as site speed and mobile optimization. Conducted regular SEO performance reporting and managed regular client communications.

Digital Marketing Manager at Freelance

January 1, 2022 - March 1, 2023

Led media buying strategies across Meta, TikTok, and Pinterest for awareness and consideration campaigns. Optimized campaign performance through A/B testing, audience segmentation, and budget adjustments. Managed Google Ads campaigns focused on lead generation and e-commerce sales, achieving strong ROAS and CPA targets. Supported SEO efforts by fixing technical issues and implementing on-page optimizations to improve organic visibility.

SEO Specialist at Freelance

December 1, 2020 - January 31, 2022

Conducted comprehensive SEO audits identifying key areas for optimization across client websites. Performed in-depth keyword research aligned with client objectives and market opportunities. Fixed technical issues and implemented on-page SEO improvements including site structure, metadata, and internal linking. Developed and executed link-building strategies leveraging partner networks, PR agencies, or netlinking platforms.

Education

Master at ESCA / Casablanca

January 1, 2014 - December 31, 2019

Master at IAE Poitier

January 1, 2017 - December 31, 2019