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I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_…I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_

Gail Weisman

Art Director, Graphic Designer, Creative Director, +2

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I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_…I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_

Available to hire

San Francisco, United States

I’m a designer from…

Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.

Employment and project experience

Senior Designer Apple Inc.
January 2017 - March 2017

UX Designer Airbnb Inc.
January 2019 - March 2019

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Art Director / Senior Graphic Designer at Coit Services Inc.

November 1, 2016 - May 31, 2025

Developed, refined and implemented successful visual brand guidelines and identity for a nationally franchised organization. Designed impactful print, email, and social media marketing campaigns. Led a marketing team in designing successful customer journey email campaigns. Designed digital graphics and templates for websites, social media, and emails. Showcased advanced typography skills to enhance readability and visual appeal. Wrote and refined marketing copy to better achieve primary objectives. Collaborated with CMO, operations, and marketing teams to refine objectives and update design. Managed a large digital asset library for multiple divisions and franchises to ensure organization.

Art Director / Senior Graphic Designer at Peninsula Jewish Community Center

November 1, 2004 - July 31, 2016

Designed, refined, and implemented cohesive visual identity for a new 50,000 sq. ft. athletic and aquatics center. Implemented comprehensive brand guidelines for 200 employees. Crafted compelling marketing campaigns to drive membership acquisition and retention. Facilitated discussions with stakeholders regarding revisions and optimizations. Created programming collateral, logos, direct mail for various departments. Produced monthly dynamic lifestyle magazine for fitness center including marketing and program copy. Partnered with marketing director to ensure branding consistency across platforms and instituted a digital asset library system. Assisted and mentored junior designers in maintaining visual branding and voice.

Freelance Art Director / Graphic Designer dba Gaiadesign at Various Clients and Agencies

April 1, 1997 - November 1, 2004

Created assorted collateral including marketing, program, and magazine design and copy for clients such as NBC, Carlson Marketing Group, Century Theaters, and Praxair Corp. Presented work to clients and collaborated with stakeholders to review revisions and plan next steps. Enhanced existing designs and copy to meet strategic goals and brand objectives.

Graphic Designer at Veriflo Corporation

July 1, 1994 - March 31, 1997

Crafted diverse marketing collateral for semiconductor equipment company including technical engineering sales sheets with CAD drawings. Coordinated with marketing director to maintain brand and image consistency. Wrote and refined marketing copy to better achieve primary objectives.

Graphic Designer / Production Artist at World Trade Press

June 1, 1992 - March 31, 1994

Created marketing collateral for international business trade publishing company. Conceptualized and produced layouts for book interiors and covers. Coordinated with publisher, writers, and stakeholders to determine marketing objectives and sales goals.

Production Artist at Maxco Publications

May 1, 1989 - March 31, 1992

Managed design and production for magazine advertising and editorial transitioning from traditional to digital publishing. Collaborated with senior production artists and proofreaders on editorial and layout changes. Managed digital asset library organizing files for entire staff.