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Hi, I'm Lisa Yang, a dynamic performance marketing professional with over 12 years of experience. I specialize in driving customer acquisition, optimizing the marketing funnel, and boosting revenue through strategic paid media and organic growth techniques. I have a passion for creating data-driven campaigns that reduce acquisition costs and improve lead quality. I enjoy working closely with clients across healthcare, home services, and technology sectors, helping them launch and optimize digital marketing campaigns. I'm also experienced in mentoring junior marketers and collaborating cross-functionally to ensure consistent and effective messaging. Outside work, I love keeping up with the latest marketing trends and exploring new tools to deliver exceptional results.…Hi, I'm Lisa Yang, a dynamic performance marketing professional with over 12 years of experience. I specialize in driving customer acquisition, optimizing the marketing funnel, and boosting revenue through strategic paid media and organic growth techniques. I have a passion for creating data-driven campaigns that reduce acquisition costs and improve lead quality. I enjoy working closely with clients across healthcare, home services, and technology sectors, helping them launch and optimize digital marketing campaigns. I'm also experienced in mentoring junior marketers and collaborating cross-functionally to ensure consistent and effective messaging. Outside work, I love keeping up with the latest marketing trends and exploring new tools to deliver exceptional results.

Lisa Yang

Digital Marketer, Performance Marketer, Marketing Strategist, +3

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Hi, I'm Lisa Yang, a dynamic performance marketing professional with over 12 years of experience. I specialize in driving customer acquisition, optimizing the marketing funnel, and boosting revenue through strategic paid media and organic growth techniques. I have a passion for creating data-driven campaigns that reduce acquisition costs and improve lead quality. I enjoy working closely with clients across healthcare, home services, and technology sectors, helping them launch and optimize digital marketing campaigns. I'm also experienced in mentoring junior marketers and collaborating cross-functionally to ensure consistent and effective messaging. Outside work, I love keeping up with the latest marketing trends and exploring new tools to deliver exceptional results.…Hi, I'm Lisa Yang, a dynamic performance marketing professional with over 12 years of experience. I specialize in driving customer acquisition, optimizing the marketing funnel, and boosting revenue through strategic paid media and organic growth techniques. I have a passion for creating data-driven campaigns that reduce acquisition costs and improve lead quality. I enjoy working closely with clients across healthcare, home services, and technology sectors, helping them launch and optimize digital marketing campaigns. I'm also experienced in mentoring junior marketers and collaborating cross-functionally to ensure consistent and effective messaging. Outside work, I love keeping up with the latest marketing trends and exploring new tools to deliver exceptional results.

Available to hire

Hi, I’m Lisa Yang, a dynamic performance marketing professional with over 12 years of experience. I specialize in driving customer acquisition, optimizing the marketing funnel, and boosting revenue through strategic paid media and organic growth techniques. I have a passion for creating data-driven campaigns that reduce acquisition costs and improve lead quality.

I enjoy working closely with clients across healthcare, home services, and technology sectors, helping them launch and optimize digital marketing campaigns. I’m also experienced in mentoring junior marketers and collaborating cross-functionally to ensure consistent and effective messaging. Outside work, I love keeping up with the latest marketing trends and exploring new tools to deliver exceptional results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Demand Generation Manager at Serrala

April 1, 2025 - June 6, 2024

Develops and executes digital acquisition campaigns to generate MQLs and MQAs, build pipeline, and drive revenue for the North America region. Leads and optimizes paid media strategies including display advertising, paid search, affiliates, social media ads, and programmatic advertising to maximize ROI. Collaborates with global marketing functions, sales, and product teams to ensure consistent messaging. Educates and partners with sales teams to improve lead and account quality, increase conversions, and enhance the buyer journey. Utilizes marketing automation tools, CRM systems (Pardot, Marketo, Salesforce), and analytics platforms to track and optimize performance. Mentors junior marketing specialists on campaign optimization across paid media platforms.

Freelance Digital Marketer at Lisa Yang’s Marketing

June 1, 2020 - June 6, 2024

Works with SMB clients across healthcare, home services, and technology sectors to drive growth through performance marketing strategies. Plans, launches, and optimizes Google Ads, Meta Ads, and LinkedIn Ads campaigns for clients to improve lead generation and ROI. Sets up comprehensive tracking using Google Tag Manager and UTM frameworks to monitor ad performance and conversion paths. Develops monthly performance reports and insights dashboards using Google Looker Studio.

Demand Generation Lead at getAbstract

September 1, 2023 - March 31, 2025

Led and mentored a team of 4 marketing professionals overseeing social media, performance marketing, SEO, affiliate marketing, podcast, and newsletters. Built multi-channel campaigns to drive brand awareness, increase inbound pipeline, and accelerate revenue growth. Worked closely with sales teams to implement account-based marketing strategies. Collaborated with design and content teams to optimize marketing assets including landing pages, creatives, and newsletters. Utilized GA4 and Salesforce for analysis and reporting. Improved marketing operational processes and reporting to measure campaign effectiveness, performance, and ROI.

Performance Marketing Manager at Nightfall AI

January 1, 2023 - August 31, 2023

Developed and executed demand generation strategies tailored to the Enterprise Data Loss Prevention market, leveraging Google Ads, LinkedIn, and ABM tactics. Implemented and optimized email nurturing campaigns in Hubspot to drive lead engagement and increase demo bookings.

Performance Marketing Manager at Refine Labs

June 1, 2022 - December 31, 2022

Planned, tested, implemented, and measured highly targeted demand generation campaigns for 3 B2B SaaS clients managing large monthly budgets. Delivered weekly client presentations on data analysis and reporting. Managed day-to-day campaign performance and optimization across Facebook, LinkedIn, Google Ads, Bing, Reddit, and Capterra.

Paid Media Manager at Keypath Education

October 1, 2018 - June 30, 2022

Designed and implemented PPC strategies to generate high-quality student application leads for university partners. Significantly reduced cost per lead by over 50% while exceeding lead goals and application rates. Recognized with awards for innovation and inventive solutions.

Freelance Digital Marketer at Lisa Yang’s Marketing

June 1, 2020 - June 10, 2024

Work with SMB clients across healthcare, home services, and technology sectors to drive growth through performance marketing strategies. Plan, launch, and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns for clients including Azureau Wines and Spirits, Toronto Dermatology Centre, Encore Painting, Rynocare, and PHS Technology to improve lead generation and ROI. Set up comprehensive tracking using Google Tag Manager and UTM frameworks to accurately monitor ad performance and conversion paths. Developed monthly performance reports and insights dashboards using Google Looker Studio to guide ongoing strategy and client communication.

Senior Demand Generation Manager at Serrala

April 1, 2025 - June 10, 2024

Develop and execute digital acquisition campaigns to generate MQLs and MQAs, build pipeline and drive revenue for the North America region. Lead and optimize paid media strategies, including display advertising, paid search, affiliates, social media ads and programmatic advertising to maximize ROI. Work with global marketing functions, sales, and product teams to ensure consistent messaging and execution. Educate and partner with sales teams to advise them on marketing activities and help improve lead/account quality, increase conversions and enhance the buyer journey. Use marketing automation tools, CRM systems, and analytics platforms to track and optimize performance. Mentor 2 junior marketing specialists in digital advertising campaign optimization.

Demand Generation Lead at getAbstract

September 1, 2023 - March 31, 2025

Led and mentored a team of 4 marketing professionals, overseeing social media, performance marketing, SEO, affiliate marketing, podcast, and newsletters. Built and managed multi-channel campaigns (Google Ads, LinkedIn, Meta) to drive brand awareness, increase inbound pipeline and revenue growth. Worked closely with sales teams to develop and implement account-based marketing strategies. Collaborated with design and content teams to develop and optimize marketing assets including landing page copy, creatives, ad copies, and newsletters. Utilized GA4 and Salesforce to analyze inbound data and report on campaign performance, pipeline generation, and revenue. Improved marketing operational processes and reporting related to demand generation.

Performance Marketing Manager at Nightfall AI

January 1, 2023 - August 31, 2023

Developed and executed demand generation strategy tailored to the Enterprise Data Loss Prevention market, leveraging Google Ads, LinkedIn, and ABM tactics. Implemented and optimized email nurturing campaigns in Hubspot for LinkedIn lead generation campaigns to drive lead engagement and increase demo bookings.

Performance Marketing Manager at Refine Labs

June 1, 2022 - December 31, 2022

Planned, tested, implemented, and measured highly targeted demand generation campaigns to drive inbound demand for 3 B2B SaaS clients managing $60k-$100k monthly budgets. Delivered weekly client presentations with data analysis and reporting while building client rapport. Managed day-to-day performance and optimization across media channels including Facebook, LinkedIn, Google Ads, Bing, Reddit, and Capterra.

Paid Media Manager at Keypath Education

October 1, 2018 - June 30, 2022

Designed and implemented PPC marketing strategies to generate high-quality student applications for university partners. Recognized by management for reducing cost per lead by more than 50% and exceeding monthly lead goals and application rates. Received multiple awards recognizing innovation and inventive solutions including the 2020 core value award 'Be Inventive' and 'The Tesla Award' for innovation and risk-taking.