Available to hire
With over 10 years of experience in data-driven digital media marketing and analytics, I specialize in planning, executing, and optimizing multi-channel campaigns that deliver measurable results. I have had the privilege of leading performance marketing initiatives at industry leaders like Samsung, Nestlé, and idfive, leveraging tools from Salesforce Marketing Cloud to Google Analytics.
I am passionate about using data to inform strategy and improve key marketing metrics like conversion rates and ROAS. I enjoy collaborating across teams and translating complex data into actionable insights, always aiming to align marketing efforts with overall business goals. Outside work, I love following F1 racing, trekking, football, drone flying, and cricket.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Media Strategist & Analyst at idfive
April 1, 2025 - June 11, 2024Plan, design, and execute integrated, cross-channel marketing campaigns (Google Ads, programmatic display, and social) aligned with client objectives. Leverage CRM data and audience insights to drive multi-touch campaigns improving engagement and conversion rates. Utilize marketing automation and in-house analytics to build, QA, and optimize campaigns continuously. Develop real-time dashboards and reports using Tableau-style platforms. Conduct A/B testing and advanced segmentation to refine campaigns. Collaborate cross-functionally with creative, tech, and account teams to ensure goals, timelines, and compliance. Translate complex data into actionable insights and stay current on industry trends to enhance outcomes.
Senior Media Strategist & Analyst at idfive
April 1, 2025 - June 14, 2024Planned, designed, and executed integrated, cross-channel marketing campaigns across platforms such as Google Ads, programmatic display, and social media aligned with client objectives. Leveraged CRM data and audience insights to create multi-touch campaigns enhancing user engagement and conversion rates through email, paid media, and landing pages. Used marketing automation platforms and analytics tools to build, quality assure, and optimize campaigns, improving key metrics like CTR, CVR, ROAS, and lead quality. Developed real-time dashboards and performance reports using Tableau-like platforms to track KPIs and communicated insights to stakeholders. Conducted A/B testing and advanced segmentation to refine creatives, targeting, and bidding models. Collaborated with creative, tech, and account teams ensuring campaigns met strategic goals, timelines, and compliance. Translated complex data into compelling insights to guide campaign direction and investment decisions, while staying curr
Digital Marketing Analyst (Performance Marketing) at Samsung Electronics
August 1, 2024 - February 28, 2025Designed and executed full-funnel digital marketing programs across CRM, paid search, SEO, and Samsung.com. Developed advanced dashboards and reporting frameworks using Tableau, Excel, SQL, and GA4 to optimize KPIs. Led lifecycle engagement strategies with segmented personalized CRM campaigns, boosting conversion rates. Created measurement plans for multi-channel campaigns and reported performance to stakeholders. Delivered post-campaign analyses and collaborated cross-functionally to align marketing strategies with business goals using attribution models.
Digital Marketing Analyst (Performance Marketing) at Samsung Electronics
August 1, 2024 - February 28, 2025Designed and executed full-funnel digital marketing programs involving CRM, paid search, SEO, and Samsung.com, supporting growth and engagement objectives with data-driven strategies. Developed and maintained advanced dashboards and reporting frameworks using Tableau, Excel, SQL, and GA4 to provide KPI visibility such as CTR, CVR, and ROAS for optimization. Led lifecycle engagement by creating segmented and personalized CRM campaigns, driving a 5% YoY lift in conversion rates. Established channel-specific measurement plans and reporting cadences to assess marketing effectiveness. Delivered post-campaign analysis with actionable insights for audience targeting, creative enhancements, and media strategies. Collaborated cross-functionally with media, product, analytics, and CRM teams to ensure strategy alignment and used attribution models to connect CRM and media efforts to Samsung.com user engagement.
Marketing Specialist at Sodexo Education
February 1, 2023 - May 31, 2024Led campaign performance analysis and optimizations using Excel and Power BI. Developed dashboards and reports to monitor campaign effectiveness and web analytics. Collaborated on A/B testing frameworks to improve acquisition and engagement. Led SEO strategy, keyword mapping, and content optimization utilizing SEMrush, resulting in increased traffic and improved conversion rates.
Marketing Specialist at Sodexo Education
February 1, 2023 - May 31, 2024Led campaign performance analysis using Excel and Power BI to optimize digital marketing spend and outcomes. Developed and maintained dashboards, reports, and data visualizations to track KPIs and monitor campaign effectiveness and web analytics. Collaborated with marketing teams to design and implement A/B testing frameworks, improving campaign performance, acquisition, and engagement. Led SEO strategy including keyword mapping and content optimization using SEMrush, increasing website traffic by 5% and improving conversion rates by 0.05%.
Business Unit Director | Account Director at Adsells Advertising
January 1, 2022 - December 31, 2022Managed million-dollar portfolios for digital marketing, social media, and analytics for clients including Pepsi, Coca-Cola, and Nestlé. Streamlined client briefs to creative and execution teams achieving brand goals. Monitored and analyzed campaign effectiveness using data and analytics to track KPIs.
Business Unit Director | Account Director at Adsells Advertising
January 1, 2022 - December 31, 2022Managed million-dollar portfolios focusing on digital marketing, social media, and analytics for clients including Pepsi, Coca-Cola, Nestle, GSK, and Abbott. Translated client briefs into actionable directives for creative and execution teams to achieve brand goals. Monitored and analyzed campaign effectiveness using data and analytics to measure KPIs and optimize performance.
Senior Manager, Trade Marketing at Finca Microfinance Bank
July 1, 2021 - November 30, 2021Led multi-channel paid media campaigns targeting customer acquisition and revenue growth. Developed dashboard reporting and optimized campaigns across Search, Meta, and TikTok platforms.
Senior Manager, Trade Marketing at Finca Microfinance Bank
July 1, 2021 - November 30, 2021Led multi-channel paid media campaigns across various platforms aimed at customer acquisition and revenue growth. Developed dashboard reporting and optimized digital marketing campaigns utilizing Search, Meta, and TikTok platforms.
Assistant Manager, Consumer Engagement at Nestlé Ltd.
January 1, 2019 - June 30, 2021Managed cross-channel marketing analytics for digital, CRM, and retail campaigns. Designed and implemented measurement frameworks tracking ROAS, CAC, CLV, increasing marketing efficiency by 10%. Conducted channel attribution and MMM to optimize spend and strategy. Delivered insights for creative and media optimization using Tableau, Google Analytics, SQL, and SEMrush. Established test-and-learn frameworks enabling alignment of data-driven roadmaps and CRM engagement strategies.
Assistant Manager, Consumer Engagement at Nestlé Ltd.
January 1, 2019 - June 30, 2021Managed cross-channel marketing analytics for digital, CRM, and retail campaigns to enhance audience targeting, retention, and marketing ROI for major Nestlé brands such as Nescafé, Maggi, Pure Life, NAN Grow, and NIDO. Designed measurement frameworks tracking KPIs including ROAS, CAC, CLV, resulting in a 10% uplift in marketing efficiency. Conducted channel attribution and marketing mix modeling to evaluate and optimize paid media spend. Delivered insights using Tableau, Google Analytics, SQL, Excel, and SEMrush to inform creative and media strategies. Built and maintained real-time reporting dashboards for campaign evaluation and strategic planning. Presented data-driven insights to cross-functional brand and media teams and contributed to CRM engagement strategies enhancing personalization and user engagement.
AM Procurement (Marketing Services) at Fauji Foods (Dairy)
June 1, 2018 - December 31, 2018Managed marketing services procurement coordinating with agencies on budgeting and contracts. Led alignment of marketing budgets ensuring efficient allocation and strategy execution.
AM Procurement (Marketing Services) at Fauji Foods
June 1, 2018 - December 31, 2018Managed marketing services procurement by coordinating agency budgeting and contracts. Led alignment of annual budgets for digital marketing and paid media to ensure strategic resource allocation and execution.
Account Director at DDB Advertising (Bullseye Communication)
February 1, 2012 - May 31, 2018Directed $20M portfolios for digital, experiential, and integrated marketing campaigns. Designed and executed marketing plans across paid media, SEO, SEM, display, and programmatic ads. Led social media strategy driving brand engagement and conversion. Analyzed campaign data using Tableau, SQL, Google Analytics, and Excel to optimize performance and exceed KPIs.
Account Director at DDB Advertising (Bullseye Communication)
February 1, 2012 - May 31, 2018Directed a $20M portfolio across digital, experiential, and integrated marketing campaigns. Developed data-driven strategies aligned with client objectives maximizing ROI. Designed and implemented full-funnel marketing plans encompassing SEO, SEM, paid media, display, and programmatic advertising ensuring cohesive multi-channel performance. Spearheaded social media strategy driving brand engagement and conversions through compelling content and community management. Analyzed campaign metrics via Tableau, SQL, Google Analytics, and Excel to identify trends and optimize campaigns, consistently surpassing KPIs.
Education
Master of Science at Clark University
January 1, 2022 - June 1, 2024Master of Science at Clark University, Worcester, MA, USA
August 1, 2022 - June 30, 2024Qualifications
Industry Experience
Consumer Goods, Education, Media & Entertainment, Professional Services, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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