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I'm Danilo Silva, a results-driven SEM and paid search leader with 10+ years of experience building scalable growth for ecommerce brands. I design data-driven funnel strategies across Google Ads, Bing, and social platforms, turning insights into measurable ROAS improvements. I thrive on turning complex data into clear actions that move the business forward. I love collaborating with product and engineering teams to align messaging, track performance, and automate routine tasks with scripts. When I’m not optimizing campaigns, I mentor teammates and explore new marketing tech to stay ahead of the curve.…I'm Danilo Silva, a results-driven SEM and paid search leader with 10+ years of experience building scalable growth for ecommerce brands. I design data-driven funnel strategies across Google Ads, Bing, and social platforms, turning insights into measurable ROAS improvements. I thrive on turning complex data into clear actions that move the business forward. I love collaborating with product and engineering teams to align messaging, track performance, and automate routine tasks with scripts. When I’m not optimizing campaigns, I mentor teammates and explore new marketing tech to stay ahead of the curve.

Danilo Silva

PPC Manager, Digital Marketer, Marketing Strategist, +2

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I'm Danilo Silva, a results-driven SEM and paid search leader with 10+ years of experience building scalable growth for ecommerce brands. I design data-driven funnel strategies across Google Ads, Bing, and social platforms, turning insights into measurable ROAS improvements. I thrive on turning complex data into clear actions that move the business forward. I love collaborating with product and engineering teams to align messaging, track performance, and automate routine tasks with scripts. When I’m not optimizing campaigns, I mentor teammates and explore new marketing tech to stay ahead of the curve.…I'm Danilo Silva, a results-driven SEM and paid search leader with 10+ years of experience building scalable growth for ecommerce brands. I design data-driven funnel strategies across Google Ads, Bing, and social platforms, turning insights into measurable ROAS improvements. I thrive on turning complex data into clear actions that move the business forward. I love collaborating with product and engineering teams to align messaging, track performance, and automate routine tasks with scripts. When I’m not optimizing campaigns, I mentor teammates and explore new marketing tech to stay ahead of the curve.

Available to hire

I’m Danilo Silva, a results-driven SEM and paid search leader with 10+ years of experience building scalable growth for ecommerce brands. I design data-driven funnel strategies across Google Ads, Bing, and social platforms, turning insights into measurable ROAS improvements. I thrive on turning complex data into clear actions that move the business forward.

I love collaborating with product and engineering teams to align messaging, track performance, and automate routine tasks with scripts. When I’m not optimizing campaigns, I mentor teammates and explore new marketing tech to stay ahead of the curve.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Portuguese

Fluent

Work Experience

Senior SEM Specialist at ECOM DEPT – E-commerce Marketing Agency

July 1, 2021 - June 19, 2024

Manage full-funnel paid search strategies for a portfolio of over 18 e-commerce accounts, overseeing more than $6M in annual ad spend across Google Ads and Bing Ads. Plan, launch, and optimize campaigns across Search, Shopping, Performance Max, Demand Gen, DSA, and Display, tailored to each client’s funnel stage and goals. Monitor performance and uncover optimization opportunities using Google Analytics, Google Ads, Data Studio, Wetracked, and Triple Whale. Run structured A/B tests on copy, bidding strategies, and segmentation to drive stronger ROAS and conversion rates. Develop audience strategies leveraging first-party data, remarketing lists, and in-market signals. Collaborate with developers and client teams to ensure consistency across ad messaging and conversion journeys. Conduct regular SEM audits and competitive analyses to identify growth opportunities. Use Optmyzr and custom automation scripts for budget pacing, performance monitoring, and account health audits.

SEM Specialist at ECOM DEPT – E-commerce Marketing Agency

September 1, 2020 - July 1, 2021

Managed Google Ads campaigns including Search, Shopping, Display, Discovery, YouTube, and Remarketing. Delivered weekly and monthly reports using Optmyzr and Google Analytics. Conducted performance analysis and presented insights to clients and stakeholders.

Digital Marketing Specialist at The Treadmill Factory – Fitness Equipment E-commerce

January 1, 2017 - December 31, 2020

Managed B2C campaigns on Google Ads (Search, Shopping, Display, Remarketing) and Amazon. Reduced cost per conversion by 52% and improved ROI by 400%. Led SEO strategy and new e-commerce website project. Worked on Magento, Shopify, and MailChimp platforms. Utilized Google Data Studio for reporting.

Paid Search Marketing Manager at Edkent Media – Digital Marketing Agency

January 1, 2017 - December 31, 2017

Managed B2C campaigns for over 10 clients across Google Ads and Bing Ads. Oversaw PPC campaigns for apps/software on Capterra. Used Google Analytics for data-driven reporting.

Senior Google Media Buyer Specialist at Pilothouse – E-commerce Marketing Agency

September 1, 2025 - November 17, 2025

Led full-funnel paid search strategies for 18+ ecommerce accounts, overseeing over $6M in annual ad spend across Google Ads and Bing Ads. Planned, launched, and optimized campaigns across Search, Shopping, Performance Max, DSA, and Display, tailoring initiatives to each client’s funnel stage and goals. Monitored performance with Google Analytics, Google Ads, Data Studio, and Triple Whale, and conducted structured A/B tests on copy, bidding strategies, and segmentation to drive ROAS and conversions. Built audience strategies using first-party data, remarketing lists, and in-market signals to improve efficiency. Collaborated with developers and client teams to ensure consistency across ad messaging and conversion journeys. Performed regular SEM audits and competitive analyses to identify growth opportunities and delivered actionable recommendations. Implemented Optmyzr and custom automation scripts for budget pacing, performance monitoring, and account health.

Senior SEM Specialist at ECOM Dept – E-commerce Marketing Agency

September 1, 2025 - September 1, 2025

Managed full-funnel Google Ads campaigns across Search, Shopping, Display, Discovery, YouTube, and Remarketing. Delivered weekly and monthly reports using Optmyzr and Google Analytics. Conducted performance analyses and presented insights to clients and stakeholders.

Digital Marketing Specialist at The Treadmill Factory – Fitness Equipment E-commerce

December 31, 2020 - December 31, 2020

Managed B2C campaigns on Google Ads (Search, Shopping, Display, Remarketing) and Amazon. Reduced cost per conversion by 52% and improved ROI by 400%. Led SEO strategy and a new ecommerce website project. Worked on Magento, Shopify, and MailChimp platforms; used Google Data Studio for reporting.

Digital Marketing Specialist at Edkent Media – Digital Marketing Agency

December 31, 2017 - December 31, 2017

Managed B2C campaigns across Google Ads and Bing Ads. Oversaw PPC campaigns for apps/software on Capterra. Used Google Analytics for data-driven reporting.