With over 10 years of experience in customer service, I am currently the marketing manager of a hair salon, where I oversee all operations and lead a team of professionals. My main role is to implement marketing strategies to ensure customer turnover and growth while guaranteeing the business's profitability. I take pride in developing sales strategies, managing online product offerings, and establishing partnerships that enhance services. I am a self-taught, creative, and detail-oriented professional with strong leadership and communication skills. I continually strive to analyze performance data to adapt marketing strategies and improve customer satisfaction. My journey in marketing is supported by ongoing education in communication marketing and a passion for creating impactful web and promotional content.

Yassmine Benchikh

With over 10 years of experience in customer service, I am currently the marketing manager of a hair salon, where I oversee all operations and lead a team of professionals. My main role is to implement marketing strategies to ensure customer turnover and growth while guaranteeing the business's profitability. I take pride in developing sales strategies, managing online product offerings, and establishing partnerships that enhance services. I am a self-taught, creative, and detail-oriented professional with strong leadership and communication skills. I continually strive to analyze performance data to adapt marketing strategies and improve customer satisfaction. My journey in marketing is supported by ongoing education in communication marketing and a passion for creating impactful web and promotional content.

Available to hire

With over 10 years of experience in customer service, I am currently the marketing manager of a hair salon, where I oversee all operations and lead a team of professionals. My main role is to implement marketing strategies to ensure customer turnover and growth while guaranteeing the business’s profitability. I take pride in developing sales strategies, managing online product offerings, and establishing partnerships that enhance services.

I am a self-taught, creative, and detail-oriented professional with strong leadership and communication skills. I continually strive to analyze performance data to adapt marketing strategies and improve customer satisfaction. My journey in marketing is supported by ongoing education in communication marketing and a passion for creating impactful web and promotional content.

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Language

French
Fluent
English
Advanced

Work Experience

Gestionnaire & Marketing at Sahal coiffure
January 1, 2021 - June 6, 2025
Managed sales strategies and promotions to increase product and service sales. Developed customer loyalty programs and special offers to attract and retain clients. Handled product offerings online, updated product sheets, monitored stock levels, and optimized online visibility to maximize conversion and customer experience. Analyzed performance metrics including sales data and client satisfaction to adjust operational and marketing strategies. Developed partnerships with suppliers and stakeholders to negotiate advantageous offers and improve services.
Gestion des Comptes Entreprise at Pont A25
January 1, 2019 - December 31, 2020
Managed toll collection accounts including invoicing and payment tracking. Administered contracts with transportation companies and ensured effective communication between involved departments.
Chef d’Équipe & Styliste at Le Château
January 1, 2018 - December 31, 2019
Provided personalized fashion advice to clients. Supervised and continuously trained an employee team to meet performance objectives. Participated in marketing and promotional campaigns.
Service à la Clientèle at Tim Hortons & Subway
January 1, 2015 - December 31, 2017
Handled order preparation and service while maintaining quality standards. Ensured compliance with hygiene and food safety norms. Managed transactions including cash and card payments.
GESTIONNAIRE & MARKETING at Sahal coiffure
January 1, 2021 - June 8, 2025
Implemented sales and promotional strategies to increase product and service sales. Developed loyalty programs and special offers to attract and retain clients. Managed the online product offering, including updating product sheets, tracking hair product inventory, ordering and managing necessary supplies, and optimizing online visibility to maximize conversion and customer experience. Monitored key performance indicators (KPIs), analyzed sales and customer satisfaction data to adjust operational and marketing strategies. Established relationships with suppliers and partners to negotiate advantageous offers and improve service offerings.
GESTION DES COMPTES ENTREPRISE at Pont A25
January 1, 2019 - December 31, 2020
Managed toll recovery accounts including invoicing and payment follow-up. Administered contracts with transport companies. Ensured effective communication between various departments involved in bridge management.
CHEF D’ÉQUIPE & STYLISTE at Le Château
January 1, 2018 - December 31, 2019
Provided personalized fashion advice to clients. Supervised a team, conducted ongoing training, and achieved performance objectives. Participated in marketing promotions and commercial actions.
SERVICE À LA CLIENTÈLE at Tim Hortons & Subway
January 1, 2015 - December 31, 2017
Managed order preparation and service, maintained quality standards, adhered to hygiene and food safety standards, and handled cash and card transactions.

Education

CÉGEP Profil Individu at Montmorency, Laval, Québec
January 1, 2016 - December 31, 2018
Diplôme d'Étude Secondaire at George-Vanier, Laval, Québec
January 1, 2011 - December 31, 2016
BAC EN COMMUNICATION MARKETING at UQAM, Montréal, Québec
January 1, 2025 - July 2, 2025
CERTIFICAT MARKETING at UQAM, Montréal, Québec
January 1, 2024 - December 31, 2025
CÉGEP PROFIL INDIVIDU at Montmorency, Laval, Québec
January 1, 2016 - December 31, 2018
DIPLÔME D’ÉTUDE SECONDAIRE at George-Vanier, Laval, Québec
January 1, 2011 - December 31, 2016

Qualifications

Certificat Marketing
January 1, 2024 - December 31, 2025
CEO of Show It / Création de Site Web
January 1, 2025 - December 31, 2025
Identité de la marque
January 1, 2024 - December 31, 2024
Ecommerce Cours Complet
January 1, 2022 - December 31, 2022
CEO OF SHOW IT / CRÉATION DE SITE WEB
January 1, 2025 - December 31, 2025
IDENTITÉ DE LA MARQUE
January 1, 2024 - December 31, 2024
ECOMMERCE COURS COMPLET
January 1, 2022 - December 31, 2022

Industry Experience

Retail, Professional Services, Media & Entertainment, Transportation & Logistics, Consumer Goods