Available to hire
I am an internationally experienced footwear professional with over 20 years of hands-on design work across men’s sport, casual and dress categories. I have collaborated with renowned brands such as Salvatore Ferragamo, R.M.Williams, and Wolverine, and I bring deep knowledge of materials, last making, trims and coloration, as well as a keen sense of branded DNA.
I am a structured, reliable team player who thrives under tight deadlines and enjoys building strong networks with factories and suppliers in Italy, Portugal and Asia. I am motivated by creating unique, high-quality products that capture a brand’s essence and keep me excited about trends and market developments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Consultant Senior designer at PREMIUM INC. ROTTERDAM
January 1, 2019 - January 1, 2025Responsible for all categories concept, design, and development for Cruyff and Off-The-Pitch+ brands.
Consultant Senior Men’s footwear designer & developer at MEXX INDUSTRIES
January 1, 2017 - January 1, 2019Responsible for all categories concept, design, and development for China and India markets. Brand relaunched with new owners in 2017.
Senior footwear designer & developer at R.M.WILLIAMS AUSTRALIA
January 1, 2014 - January 1, 2017Complete range collection design, development, and sourcing at high level factories in EU and Australia. Coordinated all aspects of development and sourcing internationally for RMW after brand relaunch in 2014.
Consultant senior designer at BOSGROUP WEERT
January 1, 2012 - January 1, 2014Designed men’s formal shoes, boots, casuals, and sports footwear mainly developed in Portugal for brands like GANT, O’NEILL, and WOLVERINE1884.
Consultant senior designer at PREMIUM INC. ROTTERDAM
January 1, 2005 - January 1, 2012Consultant senior designer for CRUYFF CLASSICS, delivering extensive style developments and helping the brand grow from zero to 18 million Euro turnover in men’s sports footwear.
Consultant designer at SALVATORE FERRAGAMO S.p.A ~ FLORENCE ITALY
January 1, 2006 - January 1, 2008Consultancy role on men’s sports/casual footwear that resulted in several successful constructions that sold worldwide. First freelance designer for the brand with memorable collaboration at luxury branded level.
Senior designer at ASAP LTD S.p.a FLORENCE ITALY
January 1, 2002 - January 1, 2005Senior designer for distributor of UK brand Walsh Bolton England, specializing in men’s sports/casual footwear made in Italy. Based in Florence, successfully sold models to top stores across Italy.
Junior to Senior designer at SK GLOBAL LONDON
January 1, 2000 - January 1, 2002Worked on branded and non-branded lines for clients like TOPMAN, MARK & SPENCERS, DR. MARTENS, IKON, SPORTS DIRECT, and JJB. First commercial introduction to shoe business with successful initial breakthroughs.
Consultant Senior Designer at Premium Inc. Rotterdam
January 1, 2025 - January 1, 2025Responsible for all categories concept, design and development. Brand CRUYFF CLASSICS; Mens Sports; extensive style developments and successful results with brand taken from zero to €18M turnover.
Senior Men’s Footwear Designer & Developer at MeXX Industries
January 1, 2019 - January 1, 2019Responsible for all categories concept, design and development. China & India.
Senior Footwear Designer & Developer at R.M.Williams Australia
January 1, 2017 - January 1, 2017Complete range collection design, development & sourcing at high level factories in EU and Australia. International role coordinating all aspects of development and sourcing for RMW. Brand bought and relaunched Internationally in 2014.
Consultant Senior Designer at BOSGROUP WEERT
January 1, 2014 - January 1, 2014GANT, O’Neill, Wolverine1884. Mens formal shoes, boots, casuals & sports. Wide range of styles developed mainly in Portugal.
Consultant Senior Designer at Premium Inc.
January 1, 2012 - January 1, 2012CRUYFF CLASSICS Mens Sports, extensive style developments and successful results with brand taken from zero to 18 million Euro turnover.
Consultant Designer at Salvatore Ferragamo S.p.A
January 1, 2008 - January 1, 2008Mens sports/casual consultancy role that resulted in several successful constructions; first freelance designer for the brand with memorable collaboration at luxury branded level.
Senior Designer at ASAP Ltd S.p.a
January 1, 2005 - January 1, 2005Distributor for U.K brand; Mens sports/casual - made in Italy. Based in Florence, successful models sold into top stores all over Italy.
Junior to Senior Designer at SK Global
January 1, 2002 - January 1, 2002Asian footwear sourcing Company. First introduction into shoe business at commercial level with some initial breakthroughs. Branded and non-branded lines including Topman, Marks & Spencer, Dr. Martens, IKON, Sports Direct, JJB.
Consultant Senior Designer at Premium Inc., Rotterdam
January 1, 2025 - January 1, 2025Responsible for concept, design and development across all categories; led multi-category design programs and aligned product strategies with brand DNA.
Consultant Senior Designer at Premium Inc., Rotterdam
January 1, 2012 - January 1, 2012Led Cruyff Classics men’s sports lines; extensive style developments and helped grow brand from zero to EUR 18 million turnover.
Junior to Senior Designer at SK GLOBAL LONDON
January 1, 2002 - January 1, 2002Branded and non-branded lines including Topman, Marks & Spencer, Dr. Martens, IKON, Sports Direct, JJB; Asian footwear sourcing; early commercial breakthroughs in shoe business.
Education
Bachelors Degree Art & Design. at Middlesex University
September 1, 1993 - July 2, 1996Qualifications
Industry Experience
Consumer Goods, Manufacturing, Professional Services, Wholesale & Distribution, Retail, Media & Entertainment, Other
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