Available to hire
Hello! I’m Luana Gomes, a Digital Marketing Specialist with expertise in marketing automation, UX, and international markets. I create data-driven campaigns that enhance user journeys and deliver measurable results across multicultural teams. I thrive in English-speaking environments while collaborating seamlessly with French-speaking colleagues, transforming complex data into clear, actionable insights that help brands grow online.
I’ve built experience across content creation, CRM, email marketing, and digital analytics, and I bring a hands-on approach to optimizing acquisition and retention in both e-commerce and service-oriented contexts.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent
French
Advanced
Work Experience
Junior Assistant in Digital Marketing and Automation at Konvertis LLC
April 1, 2025 - June 5, 2025Designed and implemented basic automation workflows using platforms like ManyChat and email marketing tools. Supported the development of simple to moderately complex sales funnels across platforms such as Shopify, Systeme, and GoHighLevel. Created and edited landing and sales pages using templates and CMS tools like WordPress and Canva. Wrote and optimized basic marketing copy ensuring alignment with brand voice. Assisted in social media content planning and minor CRM updates. Designed and scheduled visual content for Instagram. Edited short-form video content focused on engagement and visual storytelling.
FCIP – Lifelong Education and Training (FCIP) at GRETA LILLE METROPOLE
March 1, 2025 - June 5, 2025Strengthening communication skills in French and mathematical reasoning for data analysis. Developing proficiency in digital tools for administrative and marketing management. Collaborating in a team environment to achieve collective goals while maintaining autonomy in tasks. Ensuring compliance with hygiene, safety, and environmental regulations.
AI Writing Evaluator and Trainer at Outlier
November 1, 2024 - June 5, 2025Evaluated and enhanced AI-generated content in English and Portuguese for accuracy and fluency. Conducted research and fact-checking to ensure content reliability. Provided insights to improve AI-generated responses and optimize user experience.
Facility Supervisor at University of Maryland
June 1, 2022 - February 29, 2024Supervised a team of 40, prioritizing safety, efficiency, and task delegation. Created detailed reports to optimize data analysis and improve customer service quality. Developed leadership and organizational skills essential for managing marketing projects.
Customer Service Specialist at XP Educação
June 1, 2019 - December 31, 2020Managed over 50 daily interactions with international clients; provided support and resolved complex requests; trained new hires on CRM tools (Zendesk). Core skills included digital marketing, online acquisition, performance analytics (KPIs, ROI, conversion rates), digital content creation & video editing, email marketing & marketing automation, and SEO/SEA (Google Ads) with conversion funnel optimization (UX/CRO).
AI Writing Evaluator & Trainer at Outlier
November 1, 2024 - June 30, 2025Evaluated and improved AI-generated content (English & Portuguese); verified content quality, coherence and accuracy; adjusted to optimize user experience; collaborated remotely with multidisciplinary teams.
Junior Digital Marketing & Automation Assistant at Konvertis LLC
April 1, 2025 - November 30, 2025Created and managed automated marketing campaigns (CRM & email marketing); coordinated with international teams (marketing, design, tech); wrote digital content (emails, social media, videos); optimized user journeys on Shopify and WordPress; monitored performance and provided data-driven recommendations.
Education
Professional Certification at GRETA Lille Métropole
May 1, 2025 - July 1, 2025Qualifications
AI Content Evaluator & Trainer
November 1, 2024 - June 1, 2025Google UX Design Professional Certificate (Specialization)
January 1, 2023 - December 31, 2024Google Ads Certification
January 11, 2030 - January 22, 2026Marketing Analytics: Data Tools & Techniques (University of Maryland)
January 11, 2030 - January 22, 2026Industry Experience
Retail, Software & Internet, Professional Services, Media & Entertainment, Education, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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