Available to hire
I am an accomplished PPC specialist with over 5 years of experience managing high-performance ad campaigns across multiple industries including e-commerce, B2B, and retail. I have a proven track record of driving ROI, optimizing ad performance, and executing strategic campaigns that meet and exceed clients’ business objectives.
I am proficient in using Facebook Ads Manager, Google Analytics, and other marketing tools to deliver measurable results. I excel at A/B testing, audience targeting, and conversion optimization, with a strong focus on maximizing client growth and engagement.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Meta Ads Specialist (Remote) at Recruitico | Offshore Remote Staff
March 1, 2025 - PresentAchieved exceptional ROAS across multiple regions: 10+ ROAS for Pakistan, 6 ROAS for the USA and Canada, and 3 ROAS for the UAE by leveraging advanced targeting, creative optimization, and strategic budget allocation. Drove a significant increase in brand awareness and online sales through tailored Facebook ad campaigns, directly contributing to GKhair's growth in the competitive e-commerce space. Executed data-driven strategies resulting in a 25% reduction in cost per acquisition (CPA) while maintaining high-quality lead generation. Collaborated with cross-functional teams including creative, sales, and product development to ensure cohesive and effective campaigns targeting a global audience.
PPCS Specialist (Remote) at No Joke Marketing
July 31, 2024 - August 27, 2025Boosted brand visibility for childcare centers by 30% through optimized PPC campaigns. Spearheaded lead generation initiatives, increasing qualified leads by 20% for clients in the childcare industry. Streamlined ad performance tracking resulting in a 15% improvement in campaign efficiency.
PPCS Specialist (Remote) at Cocoon Digital Media
May 31, 2024 - August 27, 2025Ran lead generation ads for US-based home services; cut cost per lead (CPL) by 65%. Built TOF–BOF funnels with targeted and retargeted audiences. Used creative hooks to boost click-through rate (CTR) and lead quality.
Facebook Ads Manager (Remote) at GK HAIR LLC
May 31, 2023 - August 27, 2025Increased brand visibility by 40% through targeted Facebook ad campaigns, positioning Sierra Construction & Design as a leader in the home remodeling industry. Generated a 30% increase in qualified leads contributing to significant client inquiries and project bookings. Optimized ad spend achieving a 20% reduction in cost per lead while maintaining high-quality lead generation. Collaborated closely with sales and design teams to align ad content with business goals, leading to a 15% improvement in conversion rates from leads to signed contracts.
Facebook Ads Manager (Remote) at Sierra Construction Design, USA
August 31, 2021 - August 27, 2025Increased sales by 35% for the furniture and electronics division through precision-targeted Facebook ads and funnel optimization. Conducted A/B tests to identify top-performing ad creatives resulting in a 15% increase in click-through rates. Enhanced conversion rates by 20% through detailed audience segmentation and retargeting efforts.
Facebook Ads Manager (Remote) at Best Bargains NZ
July 31, 2024 - August 27, 2025Crafted and executed high-performance Facebook ad campaigns, leading to a 40% increase in qualified leads within the New Zealand furniture market. Optimized conversion funnels and utilized advanced targeting techniques, resulting in a 35% growth in sales over 18 months. Reduced ad spend by 20% while maintaining high lead quality through continuous A/B testing and audience refinement. Collaborated with the sales team to ensure alignment between ad campaigns and sales strategies, contributing to a 15% improvement in conversion rates.
Lead Generation Specialist (Remote) at Cedars Tower Dental Center, USA / The Bedroom Store, NZ
February 29, 2024 - August 27, 2025Drove a 15% increase in high-quality leads through targeted Facebook campaigns. Implemented advanced audience targeting strategies, resulting in a 10% improvement in lead conversion rates. Optimized campaigns continuously, reducing ad spend by 12% while maintaining lead quality. Crafted high-performance Facebook ad campaigns leading to a 40% increase in qualified leads in New Zealand furniture market. Collaborated with sales teams to ensure alignment between ad campaigns and sales strategies, contributing to a 15% improvement in conversion rates.
Meta Ads Specialist (Remote) at Recruitico | Offshore Remote Staff
March 1, 2025 - PresentAchieved exceptional ROAS across multiple regions: 10+ ROAS for Pakistan, 6 ROAS for the USA and Canada, and 3 ROAS for the UAE by leveraging advanced targeting, creative optimization, and strategic budget allocation. Drove significant brand awareness and online sales through tailored Facebook ad campaigns, directly contributing to GKhair's growth in the competitive e-commerce space. Executed data-driven strategies resulting in a 25% reduction in cost per acquisition (CPA) while maintaining high-quality lead generation. Collaborated with cross-functional teams including creative, sales, and product development to ensure cohesive and effective campaigns that resonated globally.
PPCS Specialist (Remote) at No Joke Marketing
July 1, 2024 - August 27, 2025Boosted brand visibility for childcare centers by 30% through optimized PPC campaigns. Spearheaded lead generation initiatives, increasing qualified leads by 20% for clients in the childcare industry. Streamlined ad performance tracking, resulting in a 15% improvement in campaign efficiency.
PPCS Specialist (Remote) at Cocoon Digital Media
May 1, 2024 - August 27, 2025Ran lead generation ads for US-based home services; cut cost per lead (CPL) by 65%. Built TOF–BOF funnels with targeted and retargeted audiences. Used creative hooks to boost CTR and lead quality.
Facebook Ads Manager (Remote) at GKHAIR LLC
May 1, 2023 - August 27, 2025Increased brand visibility by 40% through targeted Facebook ad campaigns, positioning Sierra Construction & Design as a leader in home remodeling. Generated a 30% increase in qualified leads for home remodeling services, significantly boosting client inquiries and project bookings. Optimized ad spend, achieving a 20% reduction in cost per lead while maintaining high-quality lead generation. Collaborated closely with sales and design teams to align ad content with business goals, resulting in a 15% improvement in lead-to-signed contract conversion rates.
Facebook Ads Manager (Remote) at Sierra Construction Design, USA
August 1, 2021 - August 27, 2025Increased sales by 35% for the furniture and electronics division through precision-targeted Facebook ads and funnel optimization. Conducted A/B tests to identify top-performing ad creatives, leading to a 15% increase in click-through rates (CTR). Enhanced conversion rates by 20% through detailed audience segmentation and retargeting efforts.
Lead Generation Specialist (Remote) at Cedars Tower Dental Center, USA & The Bedroom Store, NZ
February 29, 2024 - August 27, 2025Drove a 15% increase in high-quality leads through targeted Facebook campaigns for Cedars Tower Dental Center. Implemented advanced audience targeting strategies, resulting in a 10% improvement in lead conversion rates. Optimized campaigns continuously, reducing ad spend by 12% while maintaining lead quality. Crafted and executed high-performance Facebook ad campaigns, leading to a 40% increase in qualified leads within the New Zealand furniture market. Optimized conversion funnels and utilized advanced targeting techniques, resulting in a 35% growth in sales over 18 months. Reduced ad spend by 20% while maintaining high lead quality through continuous A/B testing and audience refinement. Collaborated with the sales team to ensure alignment between ad campaigns and sales strategies, contributing to a 15% improvement in conversion rates.
Education
BBA (Marketing) at IIUI Islamabad
January 1, 2012 - January 1, 2016MBA (Marketing) at SZABIST Islamabad
January 1, 2017 - January 1, 2018BBA (Marketing) at IIUI Islamabad
January 1, 2012 - January 1, 2016MBA (Marketing) at SZABIST Islamabad
January 1, 2017 - January 1, 2018Qualifications
Industry Experience
Retail, Consumer Goods, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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