Brand Designer & Digital Presence at Complex Magazine

Led rebranding and digital growth efforts. Focused on giving the brand a fresh identity that resonates with skincare audiences, especially in the UAE and Gulf markets, while developing a cohesive online presence. Directed a full brand refresh including logo redesign, packaging revamp, and digital identity overhaul; ensured a cohesive brand presence across product listings. Created daily social media content; contributed to growth in engagement and online presence.

Brand Designer & Digital Presence at Complex Magazine

Led branding and digital presence, delivering complete brand systems and guidelines. Designed website UI elements and app components to improve user engagement. Created 15+ print catalogs and brochures; produced 100+ video ads, motion graphics, and static social media posts, boosting reach. Conducted SWOT & PEST analyses to inform branding insights and market positioning.

Brand Designer & Digital Presence Lead at Complex Magazine

Led brand identity and digital presence development for Complex Magazine; defined brand guidelines and visual system; aligned with startup goals; delivered a rebrand refresh including logo redesign, packaging revamp, and digital identity overhaul to create a cohesive premium brand presence targeted at UAE & Gulf markets.

Brand Designer & Digital Presence at Complex Magazine - USA

Led brand and digital transformation efforts, focusing on refreshing the brand identity to target audiences in the UAE and Gulf markets while developing a cohesive online presence. Collaborated with brand leadership to ensure a full brand refresh, including logo design, packaging redesign, and digital identity, increasing online interaction and sales.

Senior Graphic Designer at Process Plus Marketing

Delivered creative design solutions for brands across various industries, ensuring brand consistency and visual impact. Designed visual elements for web and mobile, contributing to smoother user experiences and increased client satisfaction. Produced 200+ ad creatives for digital campaigns, resulting in improved click-through rates and brand engagement. Created over 300 social media post designs that supported client content strategies and helped grow follower bases by 25–30%.

Senior Graphic Designer at Process Plus Marketing

Delivered creative design solutions for brands across various industries, ensuring brand consistency and visual impact. Designed visual elements for website and mobile, contributing to smoother user experiences and increased client satisfaction. Produced 200+ ad creatives for digital campaigns, improving click-through rates and brand engagement. Created 300+ social media post designs supporting content strategies and follower growth.

Visual Lead at Process Plus Marketing

Processed and optimized product images for online catalogs; ensured image quality aligned with brand aesthetics; contributed to smoother user shopping experiences; collaborated with content and web teams to maintain visual consistency across product listings.

Design Solutions Intern at Frumosa

Internship focusing on design solutions in collaboration with a Swiss company (LIESTER). Completed a six-week aquarium design project transforming fish waste into food for an aquaponics garden; contributed to design solutions and research.

Intern at LIESTER Research Service

Supporting design research and solution ideation for a Swiss company in alignment with aquarium design and sustainability projects.

Graphic Designer at Frumosa - UAE (Part-time)

Led brand identity design for startups and SMEs, delivering complete brand systems and business-aligned design guidelines. Designed website UI components and elements that improved user engagement by up to 35% based on client analytics. Created 100+ print-ready catalogues, brochures, menus, and other collateral, plus 100+ video assets (motion graphics and static social posts) to increase product visibility and support sales enablement.

Graphic Designer at Frumosa - UAE

Lead brand identity design for startups and SMEs, delivering complete brand systems and design guidelines tailored to business goals. Designed website UI components and app elements that improved user engagement by up to 35%, based on client analytics. Created 100+ print-ready catalogs, broc hures, menus, and 100+ video ads, motion graphics and static social media posts increasing product visibility and aiding sales enablement. Collaborated directly with brand leadership to ensure a full brand refresh, including logo redesign, packaging revamp and digital identity, increasing online interactions and sales. Designed and published daily social media content, maintaining an active online presence and contributing to a 30% growth in engagement within 3 months.

Visual Lead at Process Plus Marketing - Canada

Processing and optimizing product images for their online product catalogs. Ensure product visuals meet quality standards and align with the brand's aesthetic, helping enhance the user's shopping experience. Process, edit, and prepare product images up to 600+ per day for online catalogs.

Design Solutions (Intern) at Frumos

Internship focusing on design solutions in collaboration with LIESTER; contributed to branding and product visuals.

Brand Designer & Digital Presence at Complex Magazine

Led a full brand refresh, including logo redesign, packaging revamp, and digital identity overhaul. Produced daily social media visuals, enhanced user experience across web/mobile, and contributed to audience growth.

Visual Lead at Process Plus Marketing

Processing and optimizing product images for online catalogs; ensuring visuals meet brand quality standards; collaborating with marketing to align imagery with brand aesthetics; improving asset preparation efficiency.

Intern - Design Solutions at Frumosa

Part-time internship with solutions associated with Swiss company Leister. 6-week aquarium design project transforming fish waste into edible matter for an aquaponics garden. Included research and service design; part of the Pakistan Red Crescent Society Eco Internship Program.

Internship Solutions Associate at Frumosa

Part-time internship; collaborated with Swiss company Lies ter on a six-week aquaponics garden project: aquarium design to transform fish waste into food; created assets for campaign and product catalogs; contributed to brand aesthetic for online presence.

Creative Designer at Process Plus Marketing - Toronto

Design work for different brands and companies including websites and apps elements design, ads designs, and social media posts design. Research on brands, their audience and competitors to come up with guidelines and insights to derive the brand's growth and user-centered approach in business.

Graphic Designer at Jaryah Studios

Directed branding identity design for startups and SMEs; delivered complete brand systems and designed website UI components. Created print-ready catalogs, brochures, and menus; produced 100+ video assets and other visual content to enhance client engagement.

Graphic Designer at Jaryah Studios

Design work including branding and identity; created website UI components and marketing visuals for startups. Developed complete brand systems and design guidelines; delivered website UI components and assets.

Graphic Designer at Jaryah Studios

Design work for startups and SMEs including brand identity; redesigned website UI components and app elements; created 15+ print-ready catalogs, brochures, and menus; produced 100+ video assets, motion graphics, and social media posts; maintained cohesive design language across platforms.

Junior Visual Designer at AWFP

Led brand identity design for startups and SMEs, delivering complete brand systems and guidelines. Designed website UI components and app elements, improving user engagement by up to 35%. Created 15+ print catalogs, brochures, menus; produced 100+ video ads, motion graphics, and static social media posts. Conducted SWOT & PEST analyses; research for clients to inform branding and growth strategies.

Designer at Jaryah Studios

Graphic and product design work for clients; contributed to branding and visual identity.

Junior Visual Designer at AWFP Pvt.

Led brand identity design for startups and SMEs; delivered complete brand systems, design guidelines, and assets; created website UI components and app elements to improve user engagement.

Creative Designer at Jaryah Studios - UK

Developing, designing, and maintaining the company’s online profile and presence. Conducted usability research and surveys for IOs and NGOs for their digital products and online presence. Analysis of users, stakeholders, and the business for a user-centered approach.

Junior Visual Designer at Jaryah Studios - UK

Developed, designed, and maintained the company’s online profile and presence.

Usability Researcher at Jaryah Studios - UK

Developing, designing and maintaining the company’s online profile and presence. Usability research and surveys for international organizations and NGOs for their digital products and online presence.

Junior Visual Designer at SamansoHail Creative Design

Research and surveyed usability for international organizations and NGOs for their digital products and online presence.

Junior Visual Designer at AWF Pvt.

Developing, designing and maintaining the company’s online profile and presence.

Intern at Pakistan Red Crescent Society

Eco Internship Program supporting design decor, crafts, artwork for events and campaigns, with involvement in WWF-related initiatives.

Designer at WF

Design & décor work for multiple societies and events; participated in community service and online campaigns; contributed to promotional materials and event branding.

Junior Designer at AWF Pvt.

Design work for different brands and companies including brand design and complete design guidelines, websites and app elements design, catalog design, video ads and posts design. Conducted SWOT & PEST analysis and researched brands, their audiences and competitors to develop growth guidelines.

Co-Founder at Craft Studio

Co-founded a business focusing on custom decor, crafts, artwork, birthday gifts, and more. Developed the online profile; grew social reach from 30,000 to 95,000 followers.

Co-founder at Crafts Studio

Co-founded a business focusing on custom décor, crafts, artwork, and birthday gifts. Developed and maintained online presence; social following grew from 30,000 to 95,000. Usability research and surveys for international organizations for digital profiles; analyzed users, stakeholders, and business for digital presence.

Co-founder at Craft Studio

Co-founded Craft Studio focusing on custom decor, crafts, artwork, and birthday gifts; built and maintained online presence; grew social media followers from 3,000 to 9,500; conducted usability research and surveys for international organizations and NGOs to inform digital product strategies.