I am a creative Digital Designer specializing in branding, UI/UX, and visual content tailored for web and social media platforms. I combine my skills in design and marketing, utilizing tools like Figma and Adobe Creative Suite, to create user-friendly and impactful visuals that help brands connect effectively with their audiences. With experience managing marketing materials, social media content, and digital campaigns, I bring a holistic approach to visual storytelling that enhances brand consistency and engagement. I enjoy collaborating closely with clients and teams to translate brand strategies into compelling designs that resonate across multicultural audiences.…

Kateryna Kuzminchuk

I am a creative Digital Designer specializing in branding, UI/UX, and visual content tailored for web and social media platforms. I combine my skills in design and marketing, utilizing tools like Figma and Adobe Creative Suite, to create user-friendly and impactful visuals that help brands connect effectively with their audiences. With experience managing marketing materials, social media content, and digital campaigns, I bring a holistic approach to visual storytelling that enhances brand consistency and engagement. I enjoy collaborating closely with clients and teams to translate brand strategies into compelling designs that resonate across multicultural audiences.…

Available to hire

I am a creative Digital Designer specializing in branding, UI/UX, and visual content tailored for web and social media platforms. I combine my skills in design and marketing, utilizing tools like Figma and Adobe Creative Suite, to create user-friendly and impactful visuals that help brands connect effectively with their audiences.

With experience managing marketing materials, social media content, and digital campaigns, I bring a holistic approach to visual storytelling that enhances brand consistency and engagement. I enjoy collaborating closely with clients and teams to translate brand strategies into compelling designs that resonate across multicultural audiences.

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Language

English
Fluent
Ukrainian
Fluent
Polish
Advanced

Work Experience

Digital Designer & Marketing Manager at European Fine Food & Deli
January 1, 2022 - June 21, 2024
Designed marketing materials including digital flyers, in-store signage, and promotional assets to maintain brand consistency. Managed social media content design and scheduling, boosting visual engagement and follower growth. Created branded email newsletters tailored to seasonal promotions. Optimized the business’s Google presence through visual updates and local SEO improvements. Directed visual storytelling for product photography and digital campaigns targeting multicultural audiences.
Freelance Digital Designer & Brand Consultant at Various Clients (e.g., Lion Empire)
January 1, 2021 - June 21, 2024
Developed visual brand identities including logos, typography, color palettes, and web layout mockups. Designed digital assets for social media, websites, and ecommerce platforms using Figma and Canva. Built presentation decks and visual guidelines to help clients establish cohesive brand aesthetics. Collaborated closely with founders to translate brand strategy into compelling visual communication. Conducted design research and audience analysis to align visuals with target demographics.
Design Assistant at LLC “NOVOMONTAG”
January 1, 2021 - December 31, 2022
Assisted in creation of internal visual materials and layouts for presentations, schedules, and internal documents. Supported early-stage marketing and branding tasks with design input for digital communications. Helped update contact forms, templates, and mailing visuals to maintain brand image consistency.
Junior Digital Marketing Designer at Zov Hungaru
January 1, 2020 - December 31, 2021
Created social media graphics and managed content calendars to grow brand online presence. Designed and optimized website layouts and visual elements enhancing user experience and SEO performance. Contributed to a search campaign achieving 100,000+ impressions. Collaborated with marketing team to deliver cohesive visual elements for online campaigns.
Freelance Digital Designer & Brand Consultant at Various Clients (e.g., Lion Empire)
January 1, 2021 - Present
Developed visual brand identities including logos, typography, color palettes, and web layout mockups. Designed digital assets for social media, websites, and ecommerce platforms using Figma and Canva. Built presentation decks and visual guidelines to help clients establish consistent brand aesthetics. Worked closely with founders to translate brand strategy into compelling visual communication. Conducted design research and audience analysis to align visuals with target demographics.

Education

Bachelor of Marketing at Lublin Technical University
January 1, 2017 - December 31, 2020
Certificate in Digital Marketing Strategy at Harvard Business School
January 1, 2023 - December 31, 2023

Qualifications

Certificate in Digital Marketing Strategy
January 1, 2023 - December 31, 2023
Certificate in Digital Marketing Strategy
January 1, 2023 - December 31, 2023

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Wholesale & Distribution, Software & Internet, Other
    paper Lion Empire Windows & Doors Visual identity and marketing materials

    Lion Empire is a Toronto-based Windows & Doors company. The project goal was to develop a cohesive visual identity and marketing materials that reflect trust, strength, and professionalism. From business cards to brochures and outdoor advertising, each element was designed to strengthen brand presence and connect with customers

    These advertising materials were designed to highlight Lion Empire’s services in both print and large-scale environments. The handheld flyer offers a clean and accessible format for quick distribution, while the subway poster demonstrates how the design works in a busy, high-traffic setting. The slogan “Quality You See. Service You Trust.” ties the visuals together, reinforcing the company’s focus on reliable window and door care.
    The tri-fold brochure was created to present Lion Empire’s services in a structured and easy-to-read format. Each panel highlights a specific service category - from caulking and hardware repairs to glass replacement and high-rise installations - giving customers a clear overview of what the company offers. The modern green palette and consistent brand elements reinforce professionalism, while images support the message visually. This brochure works as both an informative handout and a strong branding tool.