SRUSHTI SHAH

Content Marketing Assistant at University of Southern California – Office of International Services

Led content development and CRM outreach through Constant Contact, creating digital campaigns to promote key student resources and initiatives, increasing participation and newsletter engagement by 30%. Facilitated copywriting, creative designing, and corporate communications ensuring consistent brand voice and data-informed outreach through monthly performance reporting.

Brand Account Executive at White Rivers Media

Developed branded storytelling and content for campaigns across entertainment, fashion, and CPG verticals, aligning with target audience insights through HubSpot, boosting awareness and engagement by 32%. Coordinated daily marketing operations and supported cross-functional teams in executing content calendars through Hootsuite, ensuring timely rollout, campaign consistency, and performance tracking. Collaborated with creative teams for advertising production, press releases, influencer partnerships, and publications, driving a 28% increase in followers. Enhanced brand visibility by aligning SEO and SEM strategies with CRM-driven email marketing and campaign goals, increasing web traffic by 35% and reducing CPC by 20% through data-driven optimization.

Business Analyst at KPMG

Constructed data-driven insights by assessing customer segmentation and behavior, revising targeting strategies to build financial reports and contribute to a 12% boost in customer retention. Translated research findings into strategic recommendations for stakeholders, delivered presentations aligning business objectives with consumer needs and facilitated management review for decision-making.

Marketing Research Executive at Drshti Strategic Research Pvt Ltd

Created and moderated focus group discussions, analyzing qualitative and quantitative data to uncover brand perceptions, refine marketing strategies, and increase customer retention by 20%. Led consumer research and A/B testing on ad campaigns, using insights from Google Analytics and CRM tools to refine messaging, boost engagement, and refine strategies for more effective market positioning.

Content Marketing Assistant at University of Southern California – Office of International Services

Led content development and CRM outreach through Constant Contact, creating digital campaigns to promote key student resources and initiatives, increasing participation and newsletter engagement by 30%. Facilitated copywriting efforts, creative designing and corporate communications ensuring consistent brand voice and data-informed outreach through monthly performance reporting.

Brand Account Executive at White Rivers Media

Developed branded storytelling and content for campaigns across entertainment, fashion, and CPG verticals, aligning with target audience insights through HubSpot, boosting awareness and engagement by 32%. Coordinated daily marketing operations and supported cross-functional teams in executing content calendars through Hootsuite, ensuring timely rollout, campaign consistency and performance tracking. Collaborated with creative teams for advertising production, press releases, influencer partnerships and publications, driving a 28% increase in followers across media platforms. Enhanced brand visibility by aligning SEO and SEM strategies with CRM-driven email marketing and campaign goals, increasing web traffic by 35% and reducing CPC by 20% through data-driven optimization.

Business Analyst at KPMG

Constructed data-driven insights by assessing customer segmentation and behavior, revising targeting strategies to build financial reports and contribute to a 12% boost in customer retention. Translated research findings into strategic recommendations for stakeholders, delivered presentations aligning business objectives with consumer needs and facilitated management review for decision-making.

Marketing Research Executive at Drshti Strategic Research Pvt Ltd

Created and moderated focus group discussions, analyzing qualitative and quantitative data to uncover brand perceptions, refine marketing strategies, and increasing customer retention by 20%. Led consumer research and A/B testing on ad campaigns, using insights from Google Analytics and CRM tools to refine messaging, boost engagement, and refine strategies for more effective market positioning.

Associate Marketing Manager at KiwiCo, Inc

Improved YoY growth by 70% by optimizing Google SEM, Shopping, and Performance Max campaigns; led YouTube demand generation campaigns and geo-based incrementality testing; built Looker dashboards to analyze campaign data and managed wholesale marketing across Amazon Ads and Target.com.