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Hi, I’m Youngwei Hu, also known as Vicky. I’m a results-driven marketing professional with 10 years of experience in digital marketing and advertising. I specialize in campaign management, social media, paid media, SEO/SEM, photo and video editing, and content creation. I’m currently pursuing a Master of Analytics (Marketing) at Massey University to sharpen my analytical and data skills. I’m known for being goal-oriented, curious, adaptable, and well-organized, and I love using data to understand user behavior and drive smarter marketing decisions. I’m passionate about turning insights into action, collaborating across teams, and delivering measurable results. My ongoing studies and hands-on roles in both paid and organic channels keep me at the forefront of modern marketing practices.…Hi, I’m Youngwei Hu, also known as Vicky. I’m a results-driven marketing professional with 10 years of experience in digital marketing and advertising. I specialize in campaign management, social media, paid media, SEO/SEM, photo and video editing, and content creation. I’m currently pursuing a Master of Analytics (Marketing) at Massey University to sharpen my analytical and data skills. I’m known for being goal-oriented, curious, adaptable, and well-organized, and I love using data to understand user behavior and drive smarter marketing decisions. I’m passionate about turning insights into action, collaborating across teams, and delivering measurable results. My ongoing studies and hands-on roles in both paid and organic channels keep me at the forefront of modern marketing practices.

Youngwei Hu (Vicky)

Digital Marketer, Marketing Analyst, Marketing Strategist, +3

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Hi, I’m Youngwei Hu, also known as Vicky. I’m a results-driven marketing professional with 10 years of experience in digital marketing and advertising. I specialize in campaign management, social media, paid media, SEO/SEM, photo and video editing, and content creation. I’m currently pursuing a Master of Analytics (Marketing) at Massey University to sharpen my analytical and data skills. I’m known for being goal-oriented, curious, adaptable, and well-organized, and I love using data to understand user behavior and drive smarter marketing decisions. I’m passionate about turning insights into action, collaborating across teams, and delivering measurable results. My ongoing studies and hands-on roles in both paid and organic channels keep me at the forefront of modern marketing practices.…Hi, I’m Youngwei Hu, also known as Vicky. I’m a results-driven marketing professional with 10 years of experience in digital marketing and advertising. I specialize in campaign management, social media, paid media, SEO/SEM, photo and video editing, and content creation. I’m currently pursuing a Master of Analytics (Marketing) at Massey University to sharpen my analytical and data skills. I’m known for being goal-oriented, curious, adaptable, and well-organized, and I love using data to understand user behavior and drive smarter marketing decisions. I’m passionate about turning insights into action, collaborating across teams, and delivering measurable results. My ongoing studies and hands-on roles in both paid and organic channels keep me at the forefront of modern marketing practices.

Available to hire

Hi, I’m Youngwei Hu, also known as Vicky. I’m a results-driven marketing professional with 10 years of experience in digital marketing and advertising. I specialize in campaign management, social media, paid media, SEO/SEM, photo and video editing, and content creation. I’m currently pursuing a Master of Analytics (Marketing) at Massey University to sharpen my analytical and data skills. I’m known for being goal-oriented, curious, adaptable, and well-organized, and I love using data to understand user behavior and drive smarter marketing decisions.

I’m passionate about turning insights into action, collaborating across teams, and delivering measurable results. My ongoing studies and hands-on roles in both paid and organic channels keep me at the forefront of modern marketing practices.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Fluent

Work Experience

Senior Digital Marketing Specialist at Study Group UK Limited Shanghai Branch

March 1, 2021 - January 31, 2025

Independently developed and executed annual digital marketing strategies and monthly paid media campaigns on multiple platforms to meet targets in China. Managed social and paid media campaigns including copywriting, poster design, and landing pages. Conducted SEO/SEM optimization and keyword research. Analyzed customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Monitored performance using Google Analytics and delivered reports and insights. Organized online and offline events to target students. Coordinated daily with external vendors and agencies such as Brainlabs.

Associate Marketing Director at Lunion Intelligence Technology Co., Ltd.

April 1, 2019 - August 31, 2020

Built marketing strategies and monthly marketing calendars to meet targets. Operated social media platforms including WeChat, Zhihu, and Dingxiang Yuan. Planned and executed SEO and Email Marketing campaigns with daily data tracking and reporting. Developed tailored proposals for target clients across industries. Created marketing collaterals such as posters, brochures, and videos. Conducted primary and secondary research and developed research proposals. Coordinated with external OTT vendors overseas to promote SSP development.

Media Manager at Junshu Media Co., Ltd.

May 1, 2018 - April 30, 2019

Developed and deepened relationships with media vendors and implemented media strategies to achieve KPI goals. Coordinated with internal and external stakeholders to support media objectives.

Account Executive at OMD Advertising Co., Ltd.

March 1, 2016 - April 30, 2018

Delivered programmatic buying and performance monitoring across SSPs. Analyzed first and third-party data and implemented campaign optimizations. Worked with clients including Google, Unilever, and Hilton.

Marketing Manager (Part-time)

September 1, 2025 - Present

Responsible for managing paid campaigns on Meta Ads to generate qualified leads, designing and optimizing high-performing landing pages using Leadpages, and organizing customer relationship data in HubSpot CRM.

Marketing Ads Campaign Officer (Volunteer) at Dream Catchers World Wide

April 1, 2025 - Present

Plan and execute paid campaigns on Meta Ads, continuously monitor and optimize performance. Conduct on-site photo shoots to create engaging visual content. Lead weekly social media content planning, copywriting, and production of images and videos across Facebook, Instagram, LinkedIn, and WhatsApp groups.

Group Coordinator (Volunteer) at Plunket Community (clinic and playground)

July 1, 2025 - Present

Front desk registration and check-in at the Plunket clinic. Set up and pack down the playgroup. Assist with playgroup activities. Greet whanau and welcome them to the group.