Available to hire
Hi, I’m Joy Condaras, a Lifecycle Marketing and Brand Strategist with extensive experience working with both SMBs and enterprise-level organizations. I thoroughly understand the entire marketing funnel and enjoy creating and optimizing multi-channel go-to-market strategies that drive brand growth across the customer journey. I thrive in aligning cross-functional teams around measurable ROI to deliver growth, accelerate pipelines, and build long-term brand equity.
I’m skilled at analyzing data to generate actionable insights and effectively communicating with diverse teams, whether onsite or remote. Highly organized and adaptable, I enjoy working independently in fast-paced global environments. With my creativity and analytical mindset, I connect marketing activities to measurable results and develop strategies that meet both short-term and long-term business goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Greek, Modern
Fluent
English
Fluent
French
Advanced
Work Experience
Marketing & Communications Manager at Elastic Architects Athens, Greece
January 1, 2023 - June 18, 2024Create and implement the studio’s marketing and communications strategy aligning with business objectives; develop engaging content for online and offline media. Manage digital and print marketing material including press releases, newsletters, graphics, presentations, and lectures ensuring consistent branding. Control online presence across website, social media, and industry platforms. Identify award opportunities and manage submissions with external stakeholders. Develop and manage CRM systems to drive lead generation and sustain clients. Coordinate with team leaders and directors to plan project content.
Marketing and Brand Strategist at Freelance Consultancy Athens, Greece
January 1, 2022 - July 3, 2024Providing marketing and brand strategy consultancy services.
Marketing Manager for Retail and Contract BU’s at A.I. Kourtis S.A Athens, Greece
January 1, 2020 - December 31, 2022Developed and executed marketing and communication strategies for retail and contract divisions. Designed and coordinated e-shop development and maintenance for retail stores improving brand presence. Implemented multi-channel marketing campaigns including social media, e-newsletters, and media advertising. Monitored sales and campaign engagement metrics and made data-driven recommendations for future campaign optimization.
Marketing Manager for Technology Services - Middle East, Mediterranean and Africa Region at Hewlett-Packard Company Athens, Greece
January 1, 2008 - December 31, 2010Set objectives, strategy, and success measures for HP's Services marketing programs. Managed campaign implementation including event planning, media strategies, and agency operations. Oversaw budget allocation and funding management for countries. Tracked marketing results through system analysis and aligned closely with sales and finance.
Retail/Commercial Agent at Piraeus Bank Group Athens, Greece
January 1, 2005 - December 31, 2007Processed individual and commercial financial service requests and transactions including stock market exchanges, loan payments, and accounts. Responsible for cross-selling banking products and ensuring service excellence in the retail banking environment.
Marketing & Communications Manager at Elastic Architects
January 1, 2023 - PresentLed the development and execution of an integrated marketing and communications strategy that aligned initiatives with business objectives, enhancing brand visibility across digital and traditional channels. Redesigned and reintroduced the studio’s brand identity, creating consistent brand assets and high-impact marketing collateral including press releases, newsletters, presentations, and editorial content for print and digital use. Managed and optimized the online presence including website content and social media to strengthen audience engagement, and implemented a CRM system to drive lead generation and client retention. Identified and led award submissions collaborating with internal leadership and external stakeholders to develop compelling project-driven content showcasing the studio's capabilities and innovations.
Marketing and Brand Strategist at Freelance Consultancy
January 1, 2022 - PresentProvided marketing and brand strategy services on a freelance basis, leveraging expertise in brand growth and marketing funnel optimization to help businesses align marketing initiatives with their objectives.
Marketing Manager for Retail and Contract BU’s at A.I. Kourtis S.A
December 31, 2022 - July 17, 2025Developed and executed marketing and communication strategies and branding initiatives for the retail and contract divisions. Designed and coordinated e-shop development for retail units and regularly updated content to improve brand presence and awareness. Managed multi-channel marketing campaigns and unique content across social media, newsletters, and media advertising. Monitored and analyzed sales and campaign engagement metrics to optimize future campaign performances.
Interior Designer at A.I. Kourtis S.A (Contract Division)
December 31, 2020 - July 17, 2025Initiated new client acquisition, prepared client presentations, and maintained client communication throughout project lifecycles. Developed and proposed design solutions for hospitality contract projects and managed projects from design intent through scheduling and ordering in consultation with suppliers and clients.
Marketing Manager for Technology Services - Middle East, Mediterranean and Africa Region at Hewlett-Packard Company
December 31, 2010 - July 17, 2025Set objectives, strategy, and success measures for HP's Services marketing programs. Ensured campaign implementation, coordinated event planning, media strategies, and agency processes. Managed budgeting and funding across countries and closely tracked marketing results through system analysis and alignment with sales and finance teams.
Account Manager at Ogilvy One Worldwide
December 31, 2007 - July 17, 2025Led end-to-end client relationships as a primary liaison, delivering integrated marketing solutions aligned with brand objectives. Managed multi-channel campaign execution coordinating creative, digital, and data-driven initiatives within timelines and budgets, developing strategic briefs and insights that drove campaign engagement, ROI, and client satisfaction.
Retail/Commercial Agent at Piraeus Bank Group
December 31, 2007 - July 17, 2025Handled processing of individual and commercial financial service transactions and requests. Responsible for cross-selling banking products and delivering service excellence in the retail banking environment.
Marketing & Communications Manager at Elastic Architects
January 1, 2023 - PresentLed development and execution of an integrated marketing and communications strategy aligned with business objectives. Redesigned and reintroduced the studio's brand identity with consistent brand assets and produced marketing collateral for print and digital use. Managed and optimized online presence across website, social media, and industry platforms to strengthen audience engagement. Implemented and maintained a CRM system to drive lead generation and support client retention. Identified and led award submissions, collaborating with stakeholders and internal leadership to craft compelling entries and project-driven content showcasing the studio's capabilities.
Marketing and Brand Strategist at Freelance Consultancy
January 1, 2022 - PresentDelivering marketing and brand strategy consultancy services since 2022.
Marketing Manager for Retail and Contract BU’s at A.I. Kourtis S.A
December 31, 2022 - July 25, 2025Developed and executed marketing and branding strategies for retail and contract divisions. Designed and coordinated e-shop development and regularly updated content to optimize performance and brand awareness. Implemented multi-channel marketing campaigns across social media, e-newsletters, and media advertising. Monitored sales and campaign engagement metrics to recommend optimization strategies.
Interior Designer at A.I. Kourtis S.A (Contract Division)
December 31, 2020 - July 25, 2025Initiated new client acquisition and prepared client presentations. Developed and proposed design solutions for hospitality contract projects. Managed project lifecycle from design intent through schedule and order parameters consultation with suppliers and clients.
Marketing Manager for Technology Services - Middle East, Mediterranean and Africa Region at Hewlett-Packard Company
December 31, 2010 - July 25, 2025Set objectives, strategy, and success measures for HP's Services marketing programs. Coordinated campaign implementation, event planning, media strategies, and agency processes. Managed budget and tracked marketing results with sales and finance alignment.
Account Manager at Ogilvy One Worldwide
December 31, 2007 - July 25, 2025Led end-to-end client relationships serving as key liaison between clients and internal teams. Managed multi-channel campaign execution coordinating creative, digital, and data-driven initiatives, ensuring delivery within timelines and budgets. Developed strategic briefs and insights with planning and creative teams to craft compelling campaigns that drove engagement and ROI.
Retail/Commercial Agent at Piraeus Bank Group
December 31, 2007 - July 25, 2025Accepted and processed individual and commercial financial transactions. Responsible for cross-selling banking products and service excellence in retail banking environment.
Marketing & Communications Manager at Elastic Architects
January 1, 2023 - PresentLed the development and execution of an integrated marketing and communications strategy, aligning initiatives with business objectives and enhancing brand visibility across digital and traditional channels. Redesigned and reintroduced the studio’s brand identity, created a full suite of brand assets to ensure consistency, and produced high-impact marketing collateral such as press releases, newsletters, presentations, and editorial content for print and digital use. Managed and optimized the studio’s online presence including website content, social media, and industry platforms to strengthen audience engagement. Implemented and maintained a CRM system to drive lead generation and client retention. Identified and led award submissions by collaborating with stakeholders and internal leadership, working closely with Team Leaders and Design Directors to generate engaging project-driven content.
Marketing and Brand Strategist at Freelance Consultancy
January 1, 2022 - PresentProvided marketing and brand strategy consultancy services to clients across various sectors, focusing on customer lifecycle marketing, go-to-market strategies, and brand growth initiatives.
Marketing Manager for Retail and Contract BU’s at A.I. Kourtis S.A
December 31, 2022 - July 25, 2025Developed and executed marketing and communication strategies and branding initiatives for retail and contract divisions. Designed and coordinated e-shop development for retail units and managed constant updates to optimize performance, improve presence, and boost brand awareness. Implemented and managed multi-channel marketing campaigns with unique content across social media, e-newsletters, and media advertising. Monitored and analyzed sales and campaign engagement metrics to provide strategic recommendations for future campaigns.
Interior Designer at A.I. Kourtis S.A (Contract Division)
December 31, 2020 - July 25, 2025Initiated new client acquisition, prepared client presentations, and maintained client communication throughout project lifecycle. Developed and proposed design solutions for hospitality contract projects and managed project lifecycle steps including establishing design intent and scheduling, in consultation with suppliers and clients.
Marketing Manager for Technology Services - Middle East, Mediterranean and Africa Region at Hewlett-Packard Company
December 31, 2010 - July 25, 2025Set objectives, strategy and success measures for HP's technology services marketing programs across multiple regions. Coordinated campaign implementation, event planning, media strategies and agency processes through campaign completion. Managed budget and funding for various countries and tracked marketing results closely aligned with sales and finance teams.
Account Manager at Ogilvy One Worldwide
December 31, 2007 - July 25, 2025Managed end-to-end client relationships as key liaison between clients and internal teams, delivering integrated marketing solutions that aligned with brand objectives. Coordinated multi-channel campaign execution including creative, digital, and data-driven initiatives across timelines and budgets to ensure delivery and measurable impact. Collaborated with planning and creative teams to develop strategic briefs and compelling campaigns to drive engagement and ROI.
Retail/Commercial Agent at Piraeus Bank Group
December 31, 2007 - July 25, 2025Handled individual and commercial financial transactions including stock market exchanges, loan payments, and accounts. Responsible for cross-selling banking products and ensuring service excellence in a retail banking environment.
Education
Master of Science in Marketing at University of Maryland M.D, U.S.A
January 1, 2002 - December 28, 2003Master of Business Administration at University of Maryland M.D, U.S.A
January 1, 2004 - December 31, 2005Bachelor of Science in Organizational Behavior at The American College of Greece – Deree College, Athens, Greece
January 1, 1995 - December 31, 2000High School Diploma at Athens College-Hellenic American Educational Foundation Athens, Greece
January 1, 1982 - December 31, 1995Master of Science in Marketing at University of Maryland M.D, U.S.A
January 1, 2002 - December 31, 2003Master of Business Administration at University of Maryland M.D, U.S.A
January 1, 2003 - December 31, 2004Bachelor of Science in Organizational Behavior at The American College of Greece – Deree College, Athens, Greece
January 1, 1995 - December 31, 2000High School Diploma at Athens College-Hellenic American Educational Foundation, Athens, Greece
January 1, 1982 - December 31, 1995Master of Science at University of Maryland M.D, U.S.A
January 1, 2002 - December 31, 2003Master of Business Administration at University of Maryland M.D, U.S.A
January 1, 2003 - December 31, 2004Bachelor of Science at The American College of Greece – Deree College, Athens, Greece
January 1, 1995 - December 31, 2000High School Diploma at Athens College-Hellenic American Educational Foundation Athens, Greece
January 1, 1982 - December 31, 1995Master of Science at University of Maryland M.D, U.S.A
January 1, 2002 - December 31, 2003Master of Business Administration at University of Maryland M.D, U.S.A
January 1, 2003 - December 31, 2004Bachelor of Science at The American College of Greece – Deree College, Athens, Greece
January 1, 1995 - December 31, 2000High School Diploma at Athens College-Hellenic American Educational Foundation Athens, Greece
January 1, 1982 - December 31, 1995Qualifications
Masterclass in Digital Marketing
January 1, 2025 - December 31, 2025Fundamental of Digital Marketing - Certificate of Completion
January 1, 2025 - December 31, 2025Digital Marketing Certification
January 1, 2024 - December 31, 2024Digital Marketing Communication Seminar
January 1, 2019 - December 31, 2019Interior Architecture and Design Diploma
January 1, 2016 - December 31, 2017Masterclass in Digital Marketing
January 1, 2025 - December 31, 2025Digital Marketing Certification
January 1, 2024 - December 31, 2024Interior Architecture and Design Diploma
January 1, 2016 - December 31, 2017Masterclass in Digital Marketing
January 1, 2025 - December 31, 2025Digital Marketing Certification
January 1, 2024 - December 31, 2024Interior Architecture and Design Diploma
January 1, 2016 - December 31, 2017Masterclass in Digital Marketing - Ongoing
January 1, 2025 - December 31, 2025Digital Marketing Certification
January 1, 2024 - December 31, 2024Interior Architecture and Design Diploma
January 1, 2016 - December 31, 2017Industry Experience
Professional Services, Retail, Manufacturing, Media & Entertainment, Real Estate & Construction, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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