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Hi, I'm Mochama, a results-driven digital marketer with over five years of experience building effective SEO, PPC, and content strategies that boost traffic and conversion rates. I'm passionate about leveraging data-driven insights to optimize campaigns and achieve measurable results. I love crafting engaging social media content and managing campaigns that grow followings and increase brand visibility. Whether it's developing SEO strategies or managing paid ads, I bring a creative yet analytical approach to help brands succeed online.…Hi, I'm Mochama, a results-driven digital marketer with over five years of experience building effective SEO, PPC, and content strategies that boost traffic and conversion rates. I'm passionate about leveraging data-driven insights to optimize campaigns and achieve measurable results. I love crafting engaging social media content and managing campaigns that grow followings and increase brand visibility. Whether it's developing SEO strategies or managing paid ads, I bring a creative yet analytical approach to help brands succeed online.

Mochama N. Beatrice

Digital Marketer, SEO Expert, Social Media Manager, +3

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Hi, I'm Mochama, a results-driven digital marketer with over five years of experience building effective SEO, PPC, and content strategies that boost traffic and conversion rates. I'm passionate about leveraging data-driven insights to optimize campaigns and achieve measurable results. I love crafting engaging social media content and managing campaigns that grow followings and increase brand visibility. Whether it's developing SEO strategies or managing paid ads, I bring a creative yet analytical approach to help brands succeed online.…Hi, I'm Mochama, a results-driven digital marketer with over five years of experience building effective SEO, PPC, and content strategies that boost traffic and conversion rates. I'm passionate about leveraging data-driven insights to optimize campaigns and achieve measurable results. I love crafting engaging social media content and managing campaigns that grow followings and increase brand visibility. Whether it's developing SEO strategies or managing paid ads, I bring a creative yet analytical approach to help brands succeed online.

Available to hire

Hi, I’m Mochama, a results-driven digital marketer with over five years of experience building effective SEO, PPC, and content strategies that boost traffic and conversion rates. I’m passionate about leveraging data-driven insights to optimize campaigns and achieve measurable results.

I love crafting engaging social media content and managing campaigns that grow followings and increase brand visibility. Whether it’s developing SEO strategies or managing paid ads, I bring a creative yet analytical approach to help brands succeed online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

Swahili

Advanced

Work Experience

On-Page SEO Specialist at Afrochicbeauty | Detroit, United States

October 1, 2023 - June 4, 2024

Developed and implemented comprehensive SEO strategies resulting in a 30% increase in monthly organic search traffic. Conducted keyword research using Ahrefs to target keywords with 0%-30% difficulty and 10,000+ monthly searches. Created blog content including plagiarism-free writing. Executed technical SEO optimizations such as meta tag improvements, mobile optimization, and site speed enhancements. Achieved a remarkable increase in Pinterest metrics, reaching 10 million monthly impressions and 4,000 followers in 3 months.

Social Media Marketer at Booch | Nairobi, Kenya

April 1, 2023 - September 30, 2023

Managed daily social media activities including content creation and engagement on Facebook and Instagram. Developed Instagram content strategy, growing client following from 1500 to 7000 in six months. Assisted in paid social media campaigns. Developed and managed social media content calendar, ensuring brand consistency across platforms.

Pinterest Manager at Task Landing | Detroit, United States

September 1, 2022 - February 28, 2023

Developed and implemented Pinterest strategies to increase brand visibility and organic traffic. Performed keyword research to optimize Pin descriptions and boards for searchability. Created visually appealing Pins via Canva aligned with brand goals. Achieved approximately 7 million monthly impressions and 7,000 outbound clicks on Pinterest.

Advertising Operations Associate (PPC) at JUMIA | Nairobi, Kenya

March 1, 2020 - August 31, 2022

Managed PPC advertising campaigns on Google Ads and Facebook Ads achieving a return on ad spend above 300%. Conducted keyword research leading to a 30% increase in ROAS. Communicated marketing processes and tactics effectively with management, brand partners, and peers, contributing to overall marketing team success.

On-Page SEO Specialist at Afrochicbeauty

October 1, 2023 - June 19, 2024

Developed and implemented comprehensive SEO strategies leading to a 30% monthly increase in organic search traffic. Conducted in-depth keyword research using Ahrefs to identify keywords with high search volume and low difficulty. Created plagiarism-free blog content and executed on-page and technical SEO improvements, including meta-tag, mobile optimization, and site speed enhancements. Achieved a notable increase in Pinterest metrics reaching 10 million monthly impressions and 4,000 followers within three months.

Social Media Marketer at Booch

April 1, 2023 - September 30, 2023

Managed daily social media activities such as creating and posting engaging content on Facebook and Instagram. Created and curated Instagram content strategy, growing followers from 1,500 to 7,000 in six months. Assisted in running paid social media campaigns. Developed and maintained a social media content calendar ensuring consistent posting and brand messaging across platforms.

Pinterest Manager at Task Landing

September 1, 2022 - February 28, 2023

Developed and implemented Pinterest strategies to increase brand visibility and traffic. Performed keyword research to optimize Pin descriptions, titles, and boards for better searchability. Curated visually appealing Pins using Canva aligned with brand goals. Achieved approximately 7 million monthly impressions and 7,000 outbound clicks.

Advertising Operations Associate (PPC) at JUMIA

March 1, 2020 - August 31, 2022

Managed pay-per-click (PPC) advertising campaigns on Google Ads and Facebook Ads to consistently achieve a return on ad spend above 300%. Conducted keyword research leading to a 30% increase in ROAS. Effectively communicated marketing processes and tactics to management, brand partners, and peers, contributing to overall team success.