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Hi, I'm Victoria Gaspar, a creative and analytical marketing professional with a Bachelor's degree in International Business. I have over a year of hands-on experience in integrated marketing campaigns, brand strategy, and market research. I enjoy collaborating with cross-functional teams and external partners to bring campaigns to life both digitally and on-site. Throughout my career, I have developed skills in managing campaigns, conducting competitor analysis, and creating engaging content that drives social media reach and engagement. I’m passionate about driving brand growth and delivering strategic marketing solutions that resonate with the target audience.…Hi, I'm Victoria Gaspar, a creative and analytical marketing professional with a Bachelor's degree in International Business. I have over a year of hands-on experience in integrated marketing campaigns, brand strategy, and market research. I enjoy collaborating with cross-functional teams and external partners to bring campaigns to life both digitally and on-site. Throughout my career, I have developed skills in managing campaigns, conducting competitor analysis, and creating engaging content that drives social media reach and engagement. I’m passionate about driving brand growth and delivering strategic marketing solutions that resonate with the target audience.

Victoria Gaspar

Marketer, Brand Strategist, Marketing Strategist, +2

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Hi, I'm Victoria Gaspar, a creative and analytical marketing professional with a Bachelor's degree in International Business. I have over a year of hands-on experience in integrated marketing campaigns, brand strategy, and market research. I enjoy collaborating with cross-functional teams and external partners to bring campaigns to life both digitally and on-site. Throughout my career, I have developed skills in managing campaigns, conducting competitor analysis, and creating engaging content that drives social media reach and engagement. I’m passionate about driving brand growth and delivering strategic marketing solutions that resonate with the target audience.…Hi, I'm Victoria Gaspar, a creative and analytical marketing professional with a Bachelor's degree in International Business. I have over a year of hands-on experience in integrated marketing campaigns, brand strategy, and market research. I enjoy collaborating with cross-functional teams and external partners to bring campaigns to life both digitally and on-site. Throughout my career, I have developed skills in managing campaigns, conducting competitor analysis, and creating engaging content that drives social media reach and engagement. I’m passionate about driving brand growth and delivering strategic marketing solutions that resonate with the target audience.

Available to hire

Hi, I’m Victoria Gaspar, a creative and analytical marketing professional with a Bachelor’s degree in International Business. I have over a year of hands-on experience in integrated marketing campaigns, brand strategy, and market research. I enjoy collaborating with cross-functional teams and external partners to bring campaigns to life both digitally and on-site.

Throughout my career, I have developed skills in managing campaigns, conducting competitor analysis, and creating engaging content that drives social media reach and engagement. I’m passionate about driving brand growth and delivering strategic marketing solutions that resonate with the target audience.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

German

Intermediate

Work Experience

Brand Marketing Executive (Contract) at Syfe

January 1, 2025 - April 30, 2025

Collaborated with creative and PR agencies to finalise a $1.5M USD brand campaign, ensuring alignment with target market and sales goals. Conducted market and competitor analysis with Google Analytics to identify trends and opportunities to refine marketing strategies. Supported the creation of 10+ creative content pieces for digital and offline channels, contributing to an increase in social media reach and engagement. Managed a successful $160K relocation project budget, including expense tracking and liaising with different stakeholders.

Brand Marketing Intern at Syfe

August 1, 2024 - January 31, 2025

Planned and executed an exclusive event featuring the past U.S. Ambassador to Singapore as the guest speaker, hosting over 100 high-profile attendees. Supported a $500K SGD out-of-home campaign, aligning media placements with brand messaging and customer journey goals. Conducted online sentiment analysis using Brandwatch and Meltwater, collating feedback into weekly reports for the marketing team. Developed Instagram content strategies for two regional markets, driving a 30% increase in reach.

Management Trainee at The Missing Piece

April 1, 2023 - February 29, 2024

Developed and executed a comprehensive sales strategy for a new product line, resulting in a 20% increase in sales. Planned exclusive launch events for high-net-worth clients, strengthening brand loyalty. Created engaging product description for brand's website and social media platforms.

Music Education Associate at Avant Garde Promotions

June 1, 2021 - February 28, 2023

Liaised with stakeholders including the National Arts Council and Arts Education Program. Coordinated school music events and workshops with over 20 educational institutions. Conducted music education surveys and collated data from over 500 students attending Singapore's Ministry of Education schools.