Hi, I'm Nilesh Kumar, an innovative digital marketer with 6 years of experience in managing online marketing campaigns and handling social media accounts. I specialize in creating integrated marketing strategies that drive brand awareness, engagement, and conversions. My passion is to use my advanced analytical and problem-solving skills to help businesses exceed their performance targets. I have experience working with PPC campaigns, Facebook and Google Ads, email marketing, and content creation. I enjoy collaborating with sales teams to generate leads and optimize campaigns for maximum ROI. I'm looking forward to bringing my skills and enthusiasm to a dynamic marketing team.

Nilesh Kumar

Hi, I'm Nilesh Kumar, an innovative digital marketer with 6 years of experience in managing online marketing campaigns and handling social media accounts. I specialize in creating integrated marketing strategies that drive brand awareness, engagement, and conversions. My passion is to use my advanced analytical and problem-solving skills to help businesses exceed their performance targets. I have experience working with PPC campaigns, Facebook and Google Ads, email marketing, and content creation. I enjoy collaborating with sales teams to generate leads and optimize campaigns for maximum ROI. I'm looking forward to bringing my skills and enthusiasm to a dynamic marketing team.

Available to hire

Hi, I’m Nilesh Kumar, an innovative digital marketer with 6 years of experience in managing online marketing campaigns and handling social media accounts. I specialize in creating integrated marketing strategies that drive brand awareness, engagement, and conversions. My passion is to use my advanced analytical and problem-solving skills to help businesses exceed their performance targets.

I have experience working with PPC campaigns, Facebook and Google Ads, email marketing, and content creation. I enjoy collaborating with sales teams to generate leads and optimize campaigns for maximum ROI. I’m looking forward to bringing my skills and enthusiasm to a dynamic marketing team.

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Language

Hindi
Advanced
English
Advanced
Tamil
Intermediate

Work Experience

Digital Marketing Specialist at Technoarete Research and Development
October 1, 2023 - June 15, 2024
Responsible for managing paid advertising campaigns to promote the organization's international conferences on various topics including engineering, medical, multidisciplinary, pharma, and oncology. Specialized in creating digital marketing strategies through research and competitor analysis to ensure the campaigns effectively reach the target audience and generate interest. Prepared and delivered comprehensive monthly reports, providing valuable insights to management to enhance lead quality and campaign effectiveness with strong ROI.
Digital Marketing Specialist at Sainamam Tours Pvt Ltd
January 1, 2023 - October 31, 2023
Managed and optimized PPC campaigns and Facebook Ads campaigns, resulting in a 35% increase in click-through rates through A/B testing and data analysis. Collaborated with the sales team to generate leads aligned with business objectives. Created engaging content daily using Canva and Photoshop and posted on social media platforms including Facebook, Instagram, Pinterest, and LinkedIn. Managed budgets and bidding strategies to maximize ROI by developing diverse campaign strategies including Facebook leads, engagement, conversion campaigns, and Google search, display, local, video, and call-only ads.
Digital Marketing Executive at Gifting 360 (Only Rajesh)
April 1, 2021 - December 31, 2022
Developed and maintained an e-commerce website including add to cart, checkout, and payment gateway functionality. Engaged more than 10,000 customers by sending emails through Mailchimp and WhatsApp, successfully converting them into potential customers. Created highly engaging content and posts in Canva. Increased company sales by 20% and built community groups via WhatsApp marketing and email marketing.
Digital Marketing Executive at Roy Digital
August 1, 2019 - December 31, 2020
Wrote over 10 to 12 blog posts, achieving rankings on page #1 for several keywords and driving organic traffic via search engines. Developed and maintained a marketing newsletter with over 1,000 subscribers. Worked directly with company clients managing their Google Ads accounts and generating leads. Utilized marketing tools to provide regular insights to the business head, contributing to ongoing business improvement and strategic decision-making.

Education

B.Sc. at OTM College Motipur (Muzaffarpur)
January 1, 2019 - December 31, 2022
12th CBSE at Mahatma Gandhi College
January 1, 2015 - December 31, 2017
10th CBSE at Kedriya Vidyalaya Island Ground
January 1, 2014 - December 31, 2015

Qualifications

Google Certification Course in Fundamentals of Digital Marketing
January 1, 2022 - December 31, 2022
Facebook & Google Ads Certification Course by Umar Tazkeer
January 1, 2022 - December 31, 2022
Marketing Concepts and Timeline Domination (Funnels & Ads Course) by Saurabh Bhatnagar
January 1, 2022 - December 31, 2022

Industry Experience

Travel & Hospitality, Professional Services, Retail, Media & Entertainment