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Hi, I'm Nikhil Mehla, a seasoned Performance Marketing Specialist with over 9 years of experience managing large multi-channel budgets and driving growth for diverse brands across e-commerce, healthcare, and more. I thrive on crafting tailored marketing strategies, optimizing funnels, and leveraging data to maximize ROI. I enjoy leading teams, creating efficient workflows, and using innovative AI tools to boost campaign performance. I am passionate about understanding customer journeys and platform nuances to deliver impactful marketing solutions. Whether it's managing high-value budgets or nurturing lead quality, I'm committed to achieving measurable results while fostering a collaborative and high-performance culture.…Hi, I'm Nikhil Mehla, a seasoned Performance Marketing Specialist with over 9 years of experience managing large multi-channel budgets and driving growth for diverse brands across e-commerce, healthcare, and more. I thrive on crafting tailored marketing strategies, optimizing funnels, and leveraging data to maximize ROI. I enjoy leading teams, creating efficient workflows, and using innovative AI tools to boost campaign performance. I am passionate about understanding customer journeys and platform nuances to deliver impactful marketing solutions. Whether it's managing high-value budgets or nurturing lead quality, I'm committed to achieving measurable results while fostering a collaborative and high-performance culture.

Nikhil Mehla

Performance Marketer, Marketing Strategist, Growth Marketer, +3

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Hi, I'm Nikhil Mehla, a seasoned Performance Marketing Specialist with over 9 years of experience managing large multi-channel budgets and driving growth for diverse brands across e-commerce, healthcare, and more. I thrive on crafting tailored marketing strategies, optimizing funnels, and leveraging data to maximize ROI. I enjoy leading teams, creating efficient workflows, and using innovative AI tools to boost campaign performance. I am passionate about understanding customer journeys and platform nuances to deliver impactful marketing solutions. Whether it's managing high-value budgets or nurturing lead quality, I'm committed to achieving measurable results while fostering a collaborative and high-performance culture.…Hi, I'm Nikhil Mehla, a seasoned Performance Marketing Specialist with over 9 years of experience managing large multi-channel budgets and driving growth for diverse brands across e-commerce, healthcare, and more. I thrive on crafting tailored marketing strategies, optimizing funnels, and leveraging data to maximize ROI. I enjoy leading teams, creating efficient workflows, and using innovative AI tools to boost campaign performance. I am passionate about understanding customer journeys and platform nuances to deliver impactful marketing solutions. Whether it's managing high-value budgets or nurturing lead quality, I'm committed to achieving measurable results while fostering a collaborative and high-performance culture.

Available to hire

Hi, I’m Nikhil Mehla, a seasoned Performance Marketing Specialist with over 9 years of experience managing large multi-channel budgets and driving growth for diverse brands across e-commerce, healthcare, and more. I thrive on crafting tailored marketing strategies, optimizing funnels, and leveraging data to maximize ROI. I enjoy leading teams, creating efficient workflows, and using innovative AI tools to boost campaign performance.

I am passionate about understanding customer journeys and platform nuances to deliver impactful marketing solutions. Whether it’s managing high-value budgets or nurturing lead quality, I’m committed to achieving measurable results while fostering a collaborative and high-performance culture.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Hindi

Advanced

Work Experience

Senior Performance Marketing Manager at 36 Presents (Marketing Agency)

March 1, 2022 - Present

Managing performance marketing across 12+ B2B and B2C brands with quarterly budgets exceeding $1M NZD. Leading a cross-functional team of 14 specialists to drive execution and marketing excellence. Created strategic marketing roadmaps, developed customer personas, and ensured operational consistency through detailed SOPs. Leveraged AI tools for campaign optimization and workflow automation. Improved lead quality, conversion rates, and ROAS through funnel nurturing. Oversaw company P&L, team scaling, and training. Key achievements include significant lead and sales growth for major clients like Kitchen Mania, Double Tree by Hilton, and Bendon Lingerie AU.

Senior Performance Marketing Manager at 36 Presents (Marketing Agency)

March 1, 2022 - June 8, 2024

Managed performance marketing across 12+ B2B and B2C brands with monthly budgets exceeding $1M NZD. Led a cross-functional team of 14 specialists to ensure seamless execution and strategic alignment. Developed tailored marketing roadmaps and ideal customer personas. Created SOPs to ensure operational consistency and scalability. Leveraged AI tools to optimize marketing performance and workflows. Improved funnel quality and conversion rates resulting in better ROAS. Oversaw company P&L, team scaling, and training. Achievements include boosting website leads by 300% for Kitchen Mania and increasing direct bookings by 170% for Double Tree by Hilton.

Senior Growth Manager at Seekav International (Marketing Agency)

February 28, 2022 - July 31, 2025

Built and led a 14-member marketing team, acquiring 10+ international clients through PPC Ads. Executed full-funnel paid media campaigns across Google, Facebook, and LinkedIn. Enhanced conversion rate optimization using behavioral segmentation and heatmaps. Performed weekly performance reviews to integrate stakeholder feedback into agile marketing strategies. Key achievements include tripling sales for Burst Oral's and reducing CAC for Jaypore while increasing returning users.

Senior Growth Manager at Seekav International (Marketing Agency)

September 1, 2020 - February 28, 2022

Built and led a 14-member marketing team, acquiring over 10 international clients in 6 weeks. Executed full-funnel paid media campaigns across platforms like Google, Facebook, and LinkedIn. Enhanced conversion rates via behavioural segmentation and heatmaps. Conducted weekly reviews integrating stakeholder feedback into agile strategies. Achievements include a 3x sales increase for Burst Oral's and reducing CAC by 26% for Jaypore.

Digital Marketing Manager at Sawan Jewellers (Jewellery Brand)

August 31, 2020 - July 31, 2025

Launched and managed the brand’s e-commerce presence in the Middle East, improving UI/UX to increase engagement. Achieved significant new user acquisition and email open rates through strategic email marketing campaigns. Conducted A/B testing to increase website traffic and reduce CAC. Focused on luxury good marketing insights and trained the team on latest tools and trends.

Digital Marketing Manager at Sawan Jewellers (Jewellery Brand)

November 1, 2018 - August 31, 2020

Launched and managed the brand’s e-commerce presence in the Middle East, improving UI/UX to boost engagement. Achieved significant new user acquisition and high email open rates through strategic campaigns. Conducted A/B testing that increased website traffic and optimized digital ads for lower CAC. Provided team training on latest tools and marketing trends.

Digital Marketing Specialist at Applify Tech (App Development Agency)

October 31, 2018 - July 31, 2025

Planned and executed the launch strategy for the 'Brezaa' dating app, achieving over 100K installs in the UK market. Generated over 60 MQLs with a modest PPC ad spend, resulting in $90K revenue. Managed B2B lead generation campaigns for Middle East and Singapore, and enhanced organic traffic through SEO and brand content strategy.

Digital Marketing Specialist at Applify Tech (App Development Agency)

February 1, 2017 - October 31, 2018

Planned and executed launch strategy for the "Brezaa" dating app, resulting in over 100K installs in UK market. Generated over 60 MQLs with $3000 PPC spend, yielding $90k revenue. Executed B2B lead generation campaigns for Middle East and Singapore markets. Managed brand content strategy and boosted organic traffic through SEO.