I’m Julie Dinwoodie, a Senior Brand & Concept Designer based in Erin, Ontario. I design interactive, shareable brand moments and digital product experiences across web, apps, email, and social—ideas that delight users and build loyalty. With 18+ years of leading brand, marketing, and product design, I translate complex concepts into clear, scalable visual systems and experiences. In my work, I enjoy shaping strategy into tangible assets: from end-to-end creative production and campaign execution to prototyping and improving UX performance. I’ve led website redesign efforts, directed national marketing campaigns, and founded MIMOSA STUDIO to help both startups and enterprise teams craft cohesive identities, guidelines, and interactive experiences that move metrics—engagement, recognition, and growth.…

Julie Dinwoodie Erin

I’m Julie Dinwoodie, a Senior Brand & Concept Designer based in Erin, Ontario. I design interactive, shareable brand moments and digital product experiences across web, apps, email, and social—ideas that delight users and build loyalty. With 18+ years of leading brand, marketing, and product design, I translate complex concepts into clear, scalable visual systems and experiences. In my work, I enjoy shaping strategy into tangible assets: from end-to-end creative production and campaign execution to prototyping and improving UX performance. I’ve led website redesign efforts, directed national marketing campaigns, and founded MIMOSA STUDIO to help both startups and enterprise teams craft cohesive identities, guidelines, and interactive experiences that move metrics—engagement, recognition, and growth.…

Available to hire

I’m Julie Dinwoodie, a Senior Brand & Concept Designer based in Erin, Ontario. I design interactive, shareable brand moments and digital product experiences across web, apps, email, and social—ideas that delight users and build loyalty. With 18+ years of leading brand, marketing, and product design, I translate complex concepts into clear, scalable visual systems and experiences.

In my work, I enjoy shaping strategy into tangible assets: from end-to-end creative production and campaign execution to prototyping and improving UX performance. I’ve led website redesign efforts, directed national marketing campaigns, and founded MIMOSA STUDIO to help both startups and enterprise teams craft cohesive identities, guidelines, and interactive experiences that move metrics—engagement, recognition, and growth.

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Language

English
Fluent

Work Experience

Senior Marketing Specialist | Marketing & Design at Medline Canada
October 1, 2025 - Present
Led creative production across print, digital, and online channels for national marketing initiatives, delivering on-brand assets. Executed strategic brand campaigns to elevate market presence and support sales growth across Canada. Managed end-to-end creative workflows to ensure projects were delivered on time and with high quality. Collaborated cross-functionally to maintain brand consistency. Led redesign and prototyping of Medline’s eCommerce website to improve UX and performance (launch scheduled for April 2026).
Senior Visual Designer at COGIR SENIOR LIVING
May 31, 2022 - September 8, 2025
Lead creative direction and visual strategy for national marketing campaigns and brand communications across digital and print. Partner with marketing, product, and executive teams to reimagine the customer journey and ensure consistent brand expression. Conduct UX audits and user testing to optimize website navigation and user engagement across multiple brand properties. Create scalable design frameworks to support regional customization while maintaining national brand cohesion. Influence strategic campaign planning with design insights, elevating the role of design in cross-functional decision-making.
Founder | Brand & Product Designer at MIMOSA STUDIO
August 1, 2020 - Present
Conceptualize and design interactive brand experiences and digital products for startups and enterprise clients. Develop full visual systems, including logos, brand guidelines, campaigns, web, and mobile interfaces. Facilitate workshops to define brand positioning and creative direction, improving project alignment and client satisfaction by 35%. Deliver design solutions that increase brand recognition, customer engagement, and measurable growth. Leverage Figma, Adobe CC, motion tools, and generative AI to create polished, shareable visuals and interactive experiences.
Partner | Art Director/Designer at WOW DESIGN STUDIO
October 31, 1997 - July 30, 2020
Co-founded and led creative direction for clients including IKEA, Mercedes-Benz, Capital One, and Rotman School of Business. Produced brand identities, integrated digital campaigns, motion graphics, and interactive experiences. Managed end-to-end project workflows, ensuring strategic alignment and high-quality execution. Mentored design teams in branding, digital, and motion design, fostering cross-channel expertise.

Education

UX/UI Design Bootcamp at University of Toronto, Toronto, ON
June 1, 2022 - January 2, 2023
Business, Marketing and Management at Fleming College, Peterborough, ON
September 5, 1989 - May 1, 1992

Qualifications

UX/UI Design Bootcamp
January 1, 2015 - December 31, 2015

Industry Experience

Media & Entertainment, Professional Services, Government, Consumer Goods, Real Estate & Construction, Healthcare, Retail, Non-Profit Organization, Software & Internet, Education