I design interactive, shareable brand moments that spark delight and loyalty. I bring ideas to life across web, app, email, and social, creating experiences users can’t help but love. With 18+ years of experience leading brand, marketing, and product design for digital, print, and identity systems, I craft interactive, shareable experiences that delight users, strengthen brands, and drive engagement. I translate complex ideas into visually engaging, scalable solutions, collaborating across product, marketing, and engineering teams.…

Julie Dinwoodie Erin

I design interactive, shareable brand moments that spark delight and loyalty. I bring ideas to life across web, app, email, and social, creating experiences users can’t help but love. With 18+ years of experience leading brand, marketing, and product design for digital, print, and identity systems, I craft interactive, shareable experiences that delight users, strengthen brands, and drive engagement. I translate complex ideas into visually engaging, scalable solutions, collaborating across product, marketing, and engineering teams.…

Available to hire

I design interactive, shareable brand moments that spark delight and loyalty. I bring ideas to life across web, app, email, and social, creating experiences users can’t help but love.

With 18+ years of experience leading brand, marketing, and product design for digital, print, and identity systems, I craft interactive, shareable experiences that delight users, strengthen brands, and drive engagement. I translate complex ideas into visually engaging, scalable solutions, collaborating across product, marketing, and engineering teams.

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Language

English
Fluent

Work Experience

Senior Visual Designer at COGIR SENIOR LIVING
June 1, 2022 - Present
Lead creative direction and visual strategy for national marketing campaigns and brand communications across digital and print. Partner with marketing, product, and executive teams to reimagine the customer journey and ensure consistent brand expression. Conduct UX audits and user testing to optimize website navigation and user engagement across multiple brand properties. Create scalable design frameworks to support regional customization while maintaining national brand cohesion. Influence strategic campaign planning with design insights, elevating the role of design in cross-functional decision-making.
Founder | Brand & Product Design Director at MIMOSA STUDIO
August 1, 2020 - Present
Direct brand strategy, visual identity, and digital product design for a diverse range of clients, from startups to public-sector initiatives. Oversee design execution across mobile platforms, websites, and brand systems—ensuring consistency, usability, and impact. Lead collaborative workshops and stakeholder engagements to define creative vision and business alignment. Build and delivered complete branding packages including logo design, brand guidelines, and campaign assets. Play a key role in a large-scale national rebrand, contributing design leadership to enterprise-level marketing, digital strategy, and content systems.
Partner | Art Director/Designer at WOW DESIGN STUDIO
July 30, 2020 - July 24, 2025
Co-founded and directed WOW’s creative practice, originally the in-house agency for Lowe RMP (Lowe Lintas). Directed end-to-end creative execution for top-tier clients such as IKEA, Mercedes-Benz, Capital One, and the Rotman School of Business. Built brand identities, campaign strategies, and packaging design for leading consumer and wellness brands. Mentored and led a multi-disciplinary team of designers, delivering high-quality work across branding, media, and digital. Drove client presentations, internal reviews, and cross-agency collaboration to ensure creative solutions met both strategic and executional standards.
Founder | Brand & Product Designer at MIMOSA STUDIO
August 1, 2020 - Present
Conceptualize and design interactive brand experiences and digital products for startups and enterprise clients. Develop full visual systems, including logos, brand guidelines, campaigns, web, and mobile interfaces. Facilitate workshops to define brand positioning and creative direction, improving project alignment and client satisfaction by 35%. Deliver design solutions that increase brand recognition, customer engagement, and measurable growth. Leverage Figma, Adobe CC, motion tools, and generative AI to create polished, shareable visuals and interactive experiences.
Partner | Art Director/Designer at WOW DESIGN STUDIO
November 1, 1997 - July 31, 2020
Co-founded and led creative direction for clients including IKEA, Mercedes-Benz, Capital One, and Rotman School of Business. Produced brand identities, integrated digital campaigns, motion graphics, and interactive experiences. Managed end-to-end project workflows, ensuring strategic alignment and high-quality execution. Mentored design teams in branding, digital, and motion design, fostering cross-channel expertise.

Education

UX/UI Design Bootcamp at University of Toronto, Toronto, ON
June 1, 2022 - January 2, 2023
Business, Marketing and Management at Fleming College, Peterborough, ON
September 5, 1989 - May 1, 1992
UX/UI Design Bootcamp at University of Toronto
January 11, 2030 - February 25, 2026
Business, Marketing and Management at Fleming College
January 11, 2030 - February 25, 2026
UX/UI Design Bootcamp at University of Toronto
January 11, 2030 - February 25, 2026
Business, Marketing and Management at Fleming College
January 11, 2030 - February 25, 2026

Qualifications

UX/UI Design Bootcamp
January 1, 2015 - December 31, 2015

Industry Experience

Media & Entertainment, Professional Services, Government, Consumer Goods, Real Estate & Construction, Healthcare, Retail, Non-Profit Organization, Software & Internet, Education