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I'm a motivated, customer-centric marketing professional with over four years of hands-on experience in the travel industry, specialising in digital marketing, campaign management, and content strategy. I thrive in collaborative environments, as well as being responsible and confident to work remotely. I enjoy mentoring others, and I am passionate about combining creativity with data-driven decision-making. I'm now looking to leverage my leadership skills, marketing knowledge, and commercial awareness in a dynamic, growth-focused organisation where I can continue to make a meaningful impact.…I'm a motivated, customer-centric marketing professional with over four years of hands-on experience in the travel industry, specialising in digital marketing, campaign management, and content strategy. I thrive in collaborative environments, as well as being responsible and confident to work remotely. I enjoy mentoring others, and I am passionate about combining creativity with data-driven decision-making. I'm now looking to leverage my leadership skills, marketing knowledge, and commercial awareness in a dynamic, growth-focused organisation where I can continue to make a meaningful impact.

Emma Ballan

Social Media Manager, Content Creator, Marketer, +2

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I'm a motivated, customer-centric marketing professional with over four years of hands-on experience in the travel industry, specialising in digital marketing, campaign management, and content strategy. I thrive in collaborative environments, as well as being responsible and confident to work remotely. I enjoy mentoring others, and I am passionate about combining creativity with data-driven decision-making. I'm now looking to leverage my leadership skills, marketing knowledge, and commercial awareness in a dynamic, growth-focused organisation where I can continue to make a meaningful impact.…I'm a motivated, customer-centric marketing professional with over four years of hands-on experience in the travel industry, specialising in digital marketing, campaign management, and content strategy. I thrive in collaborative environments, as well as being responsible and confident to work remotely. I enjoy mentoring others, and I am passionate about combining creativity with data-driven decision-making. I'm now looking to leverage my leadership skills, marketing knowledge, and commercial awareness in a dynamic, growth-focused organisation where I can continue to make a meaningful impact.

Available to hire

I’m a motivated, customer-centric marketing professional with over four years of hands-on experience in the travel industry, specialising in digital marketing, campaign management, and content strategy. I thrive in collaborative environments, as well as being responsible and confident to work remotely. I enjoy mentoring others, and I am passionate about combining creativity with data-driven decision-making. I’m now looking to leverage my leadership skills, marketing knowledge, and commercial awareness in a dynamic, growth-focused organisation where I can continue to make a meaningful impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Lead at Travel Counsellors Ireland

October 1, 2024 - June 30, 2025

Oversee and manage marketing activity spend, ensuring effective budget allocation across channels to maximise ROI. Liaise closely with recruitment, corporate teams, and senior management to align marketing activity with wider business objectives. Support and mentor new team members, delivering training and sharing best practices. Support the organisation of key events including the annual company conference and smaller regional events across Ireland.

Business/Marketing Executive at Travel Counsellors Ireland

July 1, 2021 - October 1, 2024

Developed and executed email marketing by increasing open rates above 33% to drive sales and customer engagement. Created compelling email and social media storytelling content to inspire and attract new recruits or clients by creating material for IMAGE magazine, Irish Country Magazine, BusinessPlus, Irish Travel Trade News. Delivered marketing and social media training sessions to new recruits, equipping them with the tools to build their personal brand and grow their business. Collaborated with business partners to align marketing efforts and maximise campaign reach and effectiveness.

Marketing Intern at iNua Collection

January 1, 2020 - March 31, 2020

Conducted day-to-day project coordination, planning, and implementation of email marketing journeys. Created competitor analysis documents used by top management. Researched and evaluated current CSR strategies and potential improvements in hotel locations. Built PowerPoint deck for key USP’s for each hotel location.