Developed comprehensive marketing strategies and managed campaigns for high-profile events and projects, including Fintech Meetup, EConsultancy Live, Americas Energy Summit, and Digital Product Portfolio. Spearheaded brand elevation efforts by revamping websites and promotional materials, securing media partnerships and sponsorships, positioning brands as industry leaders. Successfully increased qualified sales leads through targeted audience segmentation and optimized communication tactics. Streamlined operational efficiencies by coordinating relationships among sales, editorial, and marketing teams.

Events Director at Sonnier & Castle by RHC

January 1, 2019 - December 31, 2019

Organized corporate and charity events from concept to delivery at premium venues in NYC, including client promotion through social media prospecting. Consistently received excellent feedback with high repeat customer rates, and generated inquiries averaging 15% of contacted prospects weekly.

Director of Marketing & Sales at Tarallucci e Vino

March 1, 2017 - December 31, 2018

Designed and executed an integrated marketing plan which increased bookings by 35%. Customized brand guidelines and re-developed the website. Optimized customer journey and content strategy. Streamlined marketing communications for cost efficiency, reducing expenses by $65,000 annually. Implemented CRM and event collateral leading to a 25% revenue increase and growth in conversion rate from 10% to 24%.

Head of Marketing at Searcys

August 1, 2005 - October 31, 2016

Developed and implemented brand plans for both B2B and B2C sectors at London landmark venues. Raised profile and awareness resulting in consistent revenue goals exceedance. Managed project on Royal College of GPs launch resulting in £1.5 million above budget revenue in first year. Held multiple roles including Business Development Manager and Events Coordinator, enhancing business growth and client engagement.