Available to hire
I’m a marketing and product leader who helps companies grow through smart, integrated strategies. I’ve worked across channels like SEM, paid ads, trade shows, social, and PR — always aiming to connect with customers in ways that actually move the needle. I mix solid brand thinking with AI and automation to get more done and make it count.
I’ve spent years bringing ideas to life — from early concepts to full-scale launches. Along the way, I’ve teamed up with sales to build pipeline, worked with engineers to shape products, and partnered with leadership on go-to-market strategies that stick.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Chief Marketing Officer at THERAPRO AI
January 1, 2022 - June 1, 2024Launched new AI therapist product and scaled user base from 0 to 17,000+ through a multi-channel strategy including SEM, paid ads, email marketing, trade shows, and content. Achieved a customer acquisition cost (CAC) of $68 and maintained an average churn rate of 6.1%. Built and executed a comprehensive brand strategy delivering key messaging, visual identity, and go-to-market assets. Supported sales team with integrated campaigns combining paid media, email, and direct mail, which increased clinic conversions from 3 to 57 in 9 months.
Owner/Marketing & Product Consulting at CHILD-ISH
January 1, 2022 - June 1, 2024Served as the bridge between business and design teams for B2B tech clients, leading customer research initiatives and translating insights into actionable product decisions. Created SEM campaign for healthcare client which drove website form submissions up 694%. Led competitive analysis and customer interviews for software services client to define core features, then directed cross-functional teams through website overhaul, resulting in page views improvement of 17.3% and time-on-site increase of 24.7%.
VP of Product & Mktg at OBJECT SYSTEMS INTERNATIONAL
January 1, 2015 - January 1, 2022Led development of 12 products across multiple technologies and categories. For each concept, performed market, customer, competitor, and brand due diligence to develop and test concepts and make go/no-go decisions. Led rebranding initiative to overhaul outdated brand, creating new brand vision and strategy, driving external agency to create new logo and assets, and directing internal team to launch a new website. The rebranding was positively received by customers, increasing web session length by 47%.
Owner at BRINCA DADA
January 1, 2009 - January 1, 2015Developed 35 award-winning, press-generating products across four product lines. Analyzed market and customer needs, created vision, and led cross-functional teams of designers, marketers, and manufacturers to bring products to market. Managed product line extensions and growth. Received 5 awards from influential organizations and secured product placements in top media and advertisements. Products sold to over 2,000 stores in the US.
Director of Merchandising at TOYSRUS.COM
January 1, 2007 - January 1, 2009Managed 13 merchandise departments with annual sales exceeding $50 million, covering a wide range of product categories. Developed innovative marketing campaigns which increased revenue by 23.4%. Collaborated with vendor partners and Toys R Us private brands to develop and market new products and lines. Managed and mentored a team of buyers, planners, and marketing staff with several promotions occurring during tenure.
Director of New Ventures at TOYS R US
January 1, 2006 - January 1, 2007Led four teams (buyers, technologists, creative, marketing) in developing core segments for the 'store of the future' concept. Analyzed emerging consumer trends and competitive dynamics, built business cases for new concepts, and selected test markets. Test stores achieved a 9.2% sales increase compared to comparable stores.
Director of Marketing at TOYS R US
January 1, 2000 - January 1, 2006Built and managed Geoffrey’s Birthday Club, growing to 11 million members in 18 months, generating $44 million in annual incremental sales. Developed direct mail programs targeting core customer segments with 69 million circulation and an $18 million budget. Increased sales from $96 million to $133 million. Managed and mentored a team of 9 professionals.
Franchise Owner at ZUKA JUICE
January 1, 1996 - January 1, 1998Performed site selection analysis and oversaw construction and operations of 2 stores in Las Vegas. Recruited and trained 45 employees and 6 managers. As District Manager, oversaw operations of 7 locations, developed staff training, and maintained an annual turnover rate of 67%. Also developed and marketed 3 new menu items.
Store Manager at EINSTEIN’S BAGELS
January 1, 1995 - January 1, 1996Managed staff of 40 employees and $1.2 million in sales. Turned under-performing store into the most profitable location nationally. Mentored assistant manager who was promoted to store manager. Promoted to 2nd-highest volume location in region.
Chief Marketing Officer at Therapro AI
January 1, 2022 - June 12, 2024Launched new AI therapist product and scaled user base from 0 to 17,000+ through a multi-channel strategy including SEM, paid ads, email marketing, trade shows, and content. CAC: $68, Average Churn: 6.1%. Built and executed a comprehensive brand strategy, delivering key messaging, visual identity, and go-to-market assets. Supported sales team with integrated campaigns combining paid media, email, and direct mail. Clinic conversions grew from 3 to 57 in 9 months.
Owner/Marketing & Product Consulting at Child-ish
January 1, 2022 - June 12, 2024Served as the bridge between business and design teams, leading customer research initiatives and translating insights into actionable product decisions for B2B Tech Client. Created SEM campaign which drove website form submissions 694% for Healthcare Client. Led competitive analysis and customer interviews to define core features for Software Services Client, then directed cross-functional teams through website overhaul, improving page views by 17.3% and time-on-site by 24.7%.
VP of Product & Marketing at Object Systems International
January 1, 2015 - January 1, 2022Led the development of 12 products using various technologies in multiple categories, performing market, customer, competitor, and brand due diligence for concept validation. Led rebranding initiative to overhaul outdated brand, created new brand vision and strategy, led external agency to create new logo and assets and internal team to create new website. Resulted in positive reception by customers and a 47% increase in web session length.
Owner at Brinca Dada
January 1, 2009 - January 1, 2015Developed 35 award-winning, press-generating products by analyzing markets and customers; created vision and led teams of designers, marketers, and manufacturers to bring products to market. Managed product line extensions and growth within four product lines (dollhouses, architectural blocks, color toys, and physics toys). Garnered 5 awards from notable organizations and secured over 40 unpaid features in top magazines and news outlets with total circulation over 19 million. Products sold to more than 2,000 stores.
Director of Merchandising at ToysRUs.com
January 1, 2007 - January 1, 2009Managed 13 merchandise departments with annual sales exceeding $50 million, including specialty, learning, preschool, books, construction, games, plush, science, arts & crafts, and infant toys. Developed innovative marketing campaigns that grew revenue by 23.4%. Collaborated with vendor partners and private brands to develop and market new products and lines. Managed team of associate buyers, planners, and marketing staff, with 4 promotions during tenure.
Director of New Ventures at Toys R Us
January 1, 2006 - January 1, 2007Led four teams (buyers, technologists, creative, and marketing) to create core segments of “the store of the future” concept. Analyzed emerging consumer trends and competitive dynamics, built business case for concepts. Selected key markets to test concept stores, which reported a 9.2% sales increase over comparable stores.
Director of Marketing at Toys R Us
January 1, 2000 - January 1, 2006Built and managed Geoffrey’s Birthday Club with 11 million members in 18 months generating $44 million in annual incremental sales, including direct mail campaigns with a 48% response rate. Developed targeted direct mail programs focused on core customer segments with circulation of 69 million and $18 million budget. Improved sales from $96 million to $133 million. Managed and mentored a team of 9 professionals.
Franchise Owner/District Manager at Zuka Juice
January 1, 1996 - January 1, 1998Performed detailed site selection analysis and oversaw construction and operations of two stores. Recruited and trained 45 employees and 6 managers. As District Manager, oversaw operations of 7 locations with developed staff and maintained a turnover rate of 67%. Developed and marketed three new menu items.
Store Manager at Einstein’s Bagels
January 1, 1995 - January 1, 1996Managed staff of 40 employees and $1.2 million in sales. Turned an under-performing store into the most profitable location nationally. Mentored assistant manager promoted to store manager. Later promoted to manage the region’s 2nd highest volume location.
Education
M.B.A. at Columbia University
January 1, 2000 - December 31, 2000B.A. at Brigham Young University
January 1, 1995 - December 31, 1995M.B.A. at Columbia University
January 1, 0001 - January 1, 0001B.A. at Brigham Young University
January 1, 0001 - January 1, 0001Qualifications
Industry Experience
Consumer Goods, Retail, Healthcare, Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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