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I am a strategic and results-driven marketing communication manager with over 20 years of experience in brand management, content creation, and digital communications. I enjoy developing data-driven marketing campaigns that boost engagement, generate leads, and drive revenue growth. My passion lies in optimizing brand messaging and leading cross-functional teams to deliver compelling multi-channel communications. Throughout my career, I have gained valuable expertise in marketing strategy, content development, social media management, event planning, public relations, and CRM management. I strive to craft meaningful connections between brands and audiences, constantly optimizing performance with analytics and automation tools. I’m friendly, approachable, and excited to bring fresh ideas to any marketing challenge.…I am a strategic and results-driven marketing communication manager with over 20 years of experience in brand management, content creation, and digital communications. I enjoy developing data-driven marketing campaigns that boost engagement, generate leads, and drive revenue growth. My passion lies in optimizing brand messaging and leading cross-functional teams to deliver compelling multi-channel communications. Throughout my career, I have gained valuable expertise in marketing strategy, content development, social media management, event planning, public relations, and CRM management. I strive to craft meaningful connections between brands and audiences, constantly optimizing performance with analytics and automation tools. I’m friendly, approachable, and excited to bring fresh ideas to any marketing challenge.

Jacqueline McBain

Marketing Strategist, Content Creator, Digital Marketer, +2

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I am a strategic and results-driven marketing communication manager with over 20 years of experience in brand management, content creation, and digital communications. I enjoy developing data-driven marketing campaigns that boost engagement, generate leads, and drive revenue growth. My passion lies in optimizing brand messaging and leading cross-functional teams to deliver compelling multi-channel communications. Throughout my career, I have gained valuable expertise in marketing strategy, content development, social media management, event planning, public relations, and CRM management. I strive to craft meaningful connections between brands and audiences, constantly optimizing performance with analytics and automation tools. I’m friendly, approachable, and excited to bring fresh ideas to any marketing challenge.…I am a strategic and results-driven marketing communication manager with over 20 years of experience in brand management, content creation, and digital communications. I enjoy developing data-driven marketing campaigns that boost engagement, generate leads, and drive revenue growth. My passion lies in optimizing brand messaging and leading cross-functional teams to deliver compelling multi-channel communications. Throughout my career, I have gained valuable expertise in marketing strategy, content development, social media management, event planning, public relations, and CRM management. I strive to craft meaningful connections between brands and audiences, constantly optimizing performance with analytics and automation tools. I’m friendly, approachable, and excited to bring fresh ideas to any marketing challenge.

Available to hire

I am a strategic and results-driven marketing communication manager with over 20 years of experience in brand management, content creation, and digital communications. I enjoy developing data-driven marketing campaigns that boost engagement, generate leads, and drive revenue growth. My passion lies in optimizing brand messaging and leading cross-functional teams to deliver compelling multi-channel communications.

Throughout my career, I have gained valuable expertise in marketing strategy, content development, social media management, event planning, public relations, and CRM management. I strive to craft meaningful connections between brands and audiences, constantly optimizing performance with analytics and automation tools. I’m friendly, approachable, and excited to bring fresh ideas to any marketing challenge.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Communications Specialist & Administrative Assistant at First Covenant Church

January 1, 2024 - June 7, 2024

Spearheaded digital marketing strategy, increasing church engagement by 15% and membership by 10%. Revamped the weekly newsletter, boosting readership by 50% through optimized email marketing. Implemented SEO-driven social content, expanding Instagram reach and overall engagement. Managed CRM database, categorizing and cleansing data for improved member targeting.

Brand Manager at BankBound

March 1, 2022 - November 30, 2023

Developed and executed content strategies, driving 15% growth in brand engagement and increasing lead conversion by 27%. Utilized AI to develop content including blogs, e-books, and guides. Managed cross-platform social campaigns, maintaining brand consistency across digital and print media.

Marketing Consultant & Digital MarCom Manager at Omron Electronic Components

November 1, 2020 - October 31, 2022

Led social media initiatives, resulting in 18% higher engagement and audience expansion. Developed sales enablement tools and provided training to streamline internal processes. Oversaw event planning, increasing attendance by 10% annually.

Associate Director of Marketing at American Welding Society (AWS)

April 1, 2019 - March 31, 2020

Directed multi-channel marketing campaigns to grow membership and industry reach. Managed high-budget marketing projects, maximizing ROI through targeted outreach.

Senior Marketing Manager – Exhibitions & Media at Fabricators Manufacturing Assoc., Int’l (FMA)

February 1, 2007 - March 31, 2019

Orchestrated large-scale industry exhibitions, collaborating with vendors and stakeholders. Optimized marketing strategy for FABTECH, increasing exhibitor engagement.