You can view my illustrations at _Website not available. Sign in: https://www.twine.net/signup_ I also recently founded _Website not available. Sign in: https://www.twine.net/signup_ I think this is a great working example of the style and type of illustrations I can bring to the table. ---- ABOUT ME I'm a Senior Visual Communications Designer and illustrator with 12 years of experience, trained as an art director and having worked in big agencies. This gives me a unique perspective and a very clear understanding of what illustration needs to achieve within a brand and campaign. Having collaborated closely with illustrators throughout my career, I now bring my own illustration skills to the table, adapting across styles to tell authentic, engaging stories. I'm passionate about blending art direction and illustration to create visuals that truly connect with audiences in meaningful ways. Looking forward to hearing from you, Best, Sam

Samantha Ahhee

You can view my illustrations at _Website not available. Sign in: https://www.twine.net/signup_ I also recently founded _Website not available. Sign in: https://www.twine.net/signup_ I think this is a great working example of the style and type of illustrations I can bring to the table. ---- ABOUT ME I'm a Senior Visual Communications Designer and illustrator with 12 years of experience, trained as an art director and having worked in big agencies. This gives me a unique perspective and a very clear understanding of what illustration needs to achieve within a brand and campaign. Having collaborated closely with illustrators throughout my career, I now bring my own illustration skills to the table, adapting across styles to tell authentic, engaging stories. I'm passionate about blending art direction and illustration to create visuals that truly connect with audiences in meaningful ways. Looking forward to hearing from you, Best, Sam

Available to hire

You can view my illustrations at Website not available. Sign in: https://www.twine.net/signup

I also recently founded Website not available. Sign in: https://www.twine.net/signup I think this is a great working example of the style and type of illustrations I can bring to the table.


ABOUT ME

I’m a Senior Visual Communications Designer and illustrator with 12 years of experience, trained as an art director and having worked in big agencies. This gives me a unique perspective and a very clear understanding of what illustration needs to achieve within a brand and campaign. Having collaborated closely with illustrators throughout my career, I now bring my own illustration skills to the table, adapting across styles to tell authentic, engaging stories. I’m passionate about blending art direction and illustration to create visuals that truly connect with audiences in meaningful ways.

Looking forward to hearing from you,

Best,
Sam

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Language

English
Fluent
Dutch
Advanced

Work Experience

Senior Visual Communications Designer at Temper
November 1, 2022 - June 14, 2024
Bridges brand and product to create meaningful, human-centred experiences that resonate with diverse audiences. Produces engaging visual communications by integrating storytelling, illustration, and interface design using tools like Illustrator and Figma to simplify complex ideas. Develops cohesive brand systems and translates abstract concepts into compelling, illustrated digital storytelling assets, aligning cross-functional teams around a unified design vision.
Senior Art Director EMEA at Beyond Meat
February 1, 2022 - October 31, 2022
Led EMEA brand localisation and packaging rebrand, enhancing shelf impact and developing scalable design guidelines for current and future innovations. Created systems and templates for evergreen marketing assets across digital, print, in-store, and experiential touchpoints, including PR packs, food trucks, and activation stands. Oversaw end-to-end creative execution, from key visuals and photoshoots to agency collaboration and studio process setup, ensuring consistent brand expression across all channels.
Senior Brand Designer at Recharge.com
September 1, 2020 - February 28, 2022
Developed scalable brand guides, toolkits, and design systems for the mother brand and localized sub-brands, enabling consistency across regions, languages, and partner channels. Collaborated cross-functionally with UI/UX, marketing, and internal stakeholders to create cohesive brand experiences across app, web, CLM journeys, and new market launches. Led visual execution across illustration, campaign design, and app store assets, while mentoring junior designers and supporting brand-led and partner-led initiatives.
Senior Art Director at Saatchi & Saatchi
August 1, 2019 - October 31, 2020
Led design for the integrated media launch of the Old Mutual App, delivering campaign creative across digital, AV, and above-the-line media. Conceptualized and executed creative for multi-market initiatives, including AVs for various African regions and a five-country music festival campaign. Designed interactive digital experiences and marketing assets, including a digital magazine series and a range of digital banners and media placements.
Senior Art Director at BOS Brands
January 1, 2018 - January 31, 2019
Led creative for BOS Ice Tea, developing brand toolkits, packaging, and marketing assets for on- and off-trade across French, Benelux, and US markets. Designed experiential activations, expo stands, in-store FSUs, and demo kits, with a strong focus on illustration and visual storytelling. Directed social and digital content creation, launched two new product ranges, and managed a small creative team to ensure consistent brand execution.
Senior Art Director at Leo Burnett
July 1, 2016 - January 31, 2018
Developed strategic concepts and key visuals for integrated campaigns, spanning digital, print, packaging, and brand identity. Executed designs across marketing platforms, including websites, activations, AV storyboards, and walk-through experiences, with a strong focus on illustration. Collaborated with production teams to oversee deadlines and delivery, ensuring high-quality rollout of campaign and commercial materials.
Mid Weight Designer at RADAR Advertising Services (Acquired by Leo Burnett)
August 1, 2014 - July 31, 2016
Designed logos, packaging, and campaign key visuals, supporting brand identity rollouts and promotional campaigns across multiple platforms. Developed client CI templating systems and activation stands, ensuring consistent and scalable brand execution. Supported creative leadership by compiling pitch presentations, sourcing imagery, and assisting senior designers to meet project goals and deadlines.
Junior Designer at RADAR Advertising Services (Acquired by Leo Burnett)
October 1, 2012 - July 31, 2014
Worked on clients such as VISA, Standard Bank, Old Mutual Insurance, Mutual & Federal, TOTAL.

Education

Bachelor's degree at Cape Peninsula University of Technology
January 1, 2010 - December 31, 2013
High School Diploma at Parklands College Secondary Faculty
January 1, 2008 - December 31, 2008

Qualifications

Design Systems
January 1, 2024 - December 31, 2024

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Financial Services, Professional Services, Software & Internet