Multi-disciplinary creative leader with 15+ years of experience across food and product photography, content creation, and digital design. Led an in-house content studio producing high-performing asset including short-form video, motion graphics, and stills, for national CPG brands across the digital ecosystem. Adept at building visual systems for ecommerce, social, and web, with deep hands-on experience in UI/UX design and branded content strategy. Background includes designing experiential touchscreen applications for automotive clients and complex web interfaces for Walgreens’ loyalty platform. Known for mentoring junior talent, fostering creative collaboration, and bringing storytelling to life through elevated visual craft and cross-functional teamwork. My mom thinks I’m nice, too.…

Scott Bednar

Multi-disciplinary creative leader with 15+ years of experience across food and product photography, content creation, and digital design. Led an in-house content studio producing high-performing asset including short-form video, motion graphics, and stills, for national CPG brands across the digital ecosystem. Adept at building visual systems for ecommerce, social, and web, with deep hands-on experience in UI/UX design and branded content strategy. Background includes designing experiential touchscreen applications for automotive clients and complex web interfaces for Walgreens’ loyalty platform. Known for mentoring junior talent, fostering creative collaboration, and bringing storytelling to life through elevated visual craft and cross-functional teamwork. My mom thinks I’m nice, too.…

Available to hire

Multi-disciplinary creative leader with 15+ years of experience across food and product photography, content creation, and digital design. Led an in-house content studio producing high-performing asset including short-form video, motion graphics, and stills, for national CPG brands across the digital ecosystem. Adept at building visual systems for ecommerce, social, and web, with deep hands-on experience in UI/UX design and branded content strategy. Background includes designing experiential touchscreen applications for automotive clients and complex web interfaces for Walgreens’ loyalty platform. Known for mentoring junior talent, fostering creative collaboration, and bringing storytelling to life through elevated visual craft and cross-functional teamwork. My mom thinks I’m nice, too.

See more

Language

English
Fluent

Work Experience

Director, Digital Creative & Content at Blue Chip Marketing WW
November 1, 2015 - June 9, 2024
Led strategic campaign ideation and content creation across ecommerce (Amazon, Walmart, Instacart), social, and web content for CPG brands, notably contributing to a 9% ecommerce sales increase for P&G in FY24. Managed an internal content creation studio producing photography, video, and motion graphics using Adobe Creative Suite tools. Collaborated with media research, content strategy, copywriting, analytics, digital vendors, and client teams to optimize online creative performance, including the creation of a Gold Effie® award-winning marketing campaign. Provided art direction and mentorship to junior creatives. Continuously enhanced creative strategy skills through coursework in buyer psychology, brand positioning, and campaign planning.
Senior Visual Designer at Walgreens Corporate
September 1, 2014 - November 1, 2015
Concepted and designed complex yet user-friendly web content and email campaigns for Walgreens.com and their customer loyalty program. Worked alongside UX, copywriting, development, and business teams to maintain brand consistency and usability. Pitched new web and email initiatives to internal stakeholders and business leadership. Mentored junior creatives on designing impactful online tools.
Senior Visual Designer at DCI-Artform
June 1, 2010 - September 1, 2014
Designed experiential, large-scale interactive applications for Fortune 100 clients in automotive, retail, and cosmetics. Contributed to Subaru’s growth as the 8th best-selling automaker in the U.S. Led art direction and production of innovative digital, video, and motion graphics content. Produced high-performing motion graphics ads and built HTML emails and web pages for brand loyalty programs. Provided mentorship to junior creatives.
Adjunct Professor - UX/UI at Milwaukee Institute of Art and Design
January 1, 2013 - May 31, 2013
Taught an upper-level college course on UX design processes, covering user-centered design, contextual research, visual design, and UX evaluation.

Education

Bachelor of Fine Arts at Milwaukee Institute of Art and Design
January 1, 2006 - May 31, 2010

Qualifications

Strategic Development & Ongoing Learning in Creative Strategy and Brand Planning
January 1, 2023 - June 1, 2024

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Education
    uniE621 Holiday Cocktails
    Brown Forman asked for holiday-specific scenes highlighting 4 unique cocktails made with Brown Forman spirit brands. I lead photo content production and adapted final assets for use across digital and social platforms, as well as providing high res assets for in-store display executions.…
    uniE621 Holiday Cocktails
    Brown Forman asked for holiday-specific scenes highlighting 4 unique cocktails made with Brown Forman spirit brands. I lead photo content production and adapted final assets for use across digital and social platforms, as well as providing high res assets for in-store display executions.…
    uniE621 Holiday Cocktails
    Brown Forman asked for holiday-specific scenes highlighting 4 unique cocktails made with Brown Forman spirit brands. I lead photo content production and adapted final assets for use across digital and social platforms, as well as providing high res assets for in-store display executions.…
    uniE621 Holiday Cocktails
    Brown Forman asked for holiday-specific scenes highlighting 4 unique cocktails made with Brown Forman spirit brands. I lead photo content production and adapted final assets for use across digital and social platforms, as well as providing high res assets for in-store display executions.…
    uniE621 Holiday Cocktails
    Brown Forman asked for holiday-specific scenes highlighting 4 unique cocktails made with Brown Forman spirit brands. I lead photo content production and adapted final assets for use across digital and social platforms, as well as providing high res assets for in-store display executions.…
    uniE621 Holiday Cocktails
    Brown Forman asked for holiday-specific scenes highlighting 4 unique cocktails made with Brown Forman spirit brands. I lead photo content production and adapted final assets for use across digital and social platforms, as well as providing high res assets for in-store display executions.…