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Hi, I'm Vithya Moorthy, a versatile digital marketing specialist with a knack for strategic brand growth, content creation, and consumer engagement. I've had the pleasure of collaborating with renowned beauty and skincare brands like Watsons, Miguhara, and Barenbliss, driving impressive growth in engagement and sales through data-driven and audience-tailored campaigns. With an MBA in Digital Marketing and a background in chemical engineering, I combine analytical thinking with creative execution to deliver impactful full-funnel marketing initiatives. I'm passionate about optimizing digital presence and transforming insights into measurable success. Let's create something impactful together!…Hi, I'm Vithya Moorthy, a versatile digital marketing specialist with a knack for strategic brand growth, content creation, and consumer engagement. I've had the pleasure of collaborating with renowned beauty and skincare brands like Watsons, Miguhara, and Barenbliss, driving impressive growth in engagement and sales through data-driven and audience-tailored campaigns. With an MBA in Digital Marketing and a background in chemical engineering, I combine analytical thinking with creative execution to deliver impactful full-funnel marketing initiatives. I'm passionate about optimizing digital presence and transforming insights into measurable success. Let's create something impactful together!

Vithya Moorthy

Content Creator, Digital Marketer, Marketing Strategist, +2

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Hi, I'm Vithya Moorthy, a versatile digital marketing specialist with a knack for strategic brand growth, content creation, and consumer engagement. I've had the pleasure of collaborating with renowned beauty and skincare brands like Watsons, Miguhara, and Barenbliss, driving impressive growth in engagement and sales through data-driven and audience-tailored campaigns. With an MBA in Digital Marketing and a background in chemical engineering, I combine analytical thinking with creative execution to deliver impactful full-funnel marketing initiatives. I'm passionate about optimizing digital presence and transforming insights into measurable success. Let's create something impactful together!…Hi, I'm Vithya Moorthy, a versatile digital marketing specialist with a knack for strategic brand growth, content creation, and consumer engagement. I've had the pleasure of collaborating with renowned beauty and skincare brands like Watsons, Miguhara, and Barenbliss, driving impressive growth in engagement and sales through data-driven and audience-tailored campaigns. With an MBA in Digital Marketing and a background in chemical engineering, I combine analytical thinking with creative execution to deliver impactful full-funnel marketing initiatives. I'm passionate about optimizing digital presence and transforming insights into measurable success. Let's create something impactful together!

Available to hire

Hi, I’m Vithya Moorthy, a versatile digital marketing specialist with a knack for strategic brand growth, content creation, and consumer engagement. I’ve had the pleasure of collaborating with renowned beauty and skincare brands like Watsons, Miguhara, and Barenbliss, driving impressive growth in engagement and sales through data-driven and audience-tailored campaigns.

With an MBA in Digital Marketing and a background in chemical engineering, I combine analytical thinking with creative execution to deliver impactful full-funnel marketing initiatives. I’m passionate about optimizing digital presence and transforming insights into measurable success. Let’s create something impactful together!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Malay

Advanced

Tamil

Advanced

Work Experience

Marketing Executive at Fixelo Dmecking Engineering Work

May 1, 2023 - January 31, 2025

Managed company website content, wrote product descriptions, and regularly uploaded updates to boost visibility and SEO. Drove email sign-up strategy by embedding forms, creating simple call-to-actions, and requesting sign-ups during customer outreach. Helped attract new B2B inquiries through consistent updates and digital presence by supporting lead generation and user acquisition goals.

Content Creator at Freelance

November 1, 2020 - June 6, 2024

Created compelling content for brands including Watsons, Lavue, Sofwanah, Barenbliss, and Miguhara, aligned with target audiences. Drove user acquisition through social media marketing by increasing product interest, brand visibility, and sales via Instagram Reels, TikTok videos, and product storytelling. Strategically designed hook-based video content that increased retention and engagement during key festive campaigns. Contributed to a 5% sales uplift in a Watsons Deepavali campaign by combining storytelling, product demos, and call-to-actions. Regularly tracked content engagement to refine strategies and optimize results.

Chemical Engineering Trainee at Synthomer Sdn. Bhd

July 1, 2020 - October 31, 2020

Performed regular inspections and evaluations of nine glycol chiller units, proactively monitoring and adjusting settings to maintain optimal efficiency and system reliability. Collected and interpreted operational data to identify improvement opportunities, enhancing system performance and reducing downtime by an estimated 15%.