Hi, I'm Marcela Di Blasi, a seasoned Graphic Designer and Social Media Manager with over 20 years of experience. I specialize in branding, digital design, and content creation for social media, blending creativity with strategic marketing to deliver impactful and innovative visual solutions. I love turning ideas into compelling visuals that resonate with people and drive successful business outcomes. I am passionate about continuous learning and collaboration, with a strong focus on sustainability and social responsibility. Whether leading creative teams or managing multi-platform branding projects, I thrive by integrating design thinking with efficient project management to help brands grow and evolve.

Marcela A. Di Blasi

Hi, I'm Marcela Di Blasi, a seasoned Graphic Designer and Social Media Manager with over 20 years of experience. I specialize in branding, digital design, and content creation for social media, blending creativity with strategic marketing to deliver impactful and innovative visual solutions. I love turning ideas into compelling visuals that resonate with people and drive successful business outcomes. I am passionate about continuous learning and collaboration, with a strong focus on sustainability and social responsibility. Whether leading creative teams or managing multi-platform branding projects, I thrive by integrating design thinking with efficient project management to help brands grow and evolve.

Available to hire

Hi, I’m Marcela Di Blasi, a seasoned Graphic Designer and Social Media Manager with over 20 years of experience. I specialize in branding, digital design, and content creation for social media, blending creativity with strategic marketing to deliver impactful and innovative visual solutions. I love turning ideas into compelling visuals that resonate with people and drive successful business outcomes.

I am passionate about continuous learning and collaboration, with a strong focus on sustainability and social responsibility. Whether leading creative teams or managing multi-platform branding projects, I thrive by integrating design thinking with efficient project management to help brands grow and evolve.

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Language

Spanish; Castilian
Fluent
English
Intermediate
Italian
Beginner
Portuguese
Beginner

Work Experience

Responsable del Área Comercial. Diseñadora Gráfica Senior & Brand Manager LATAM at Acrópolis Cables S.A. KALOP
January 1, 2018 - June 11, 2024
Management of the brand portfolio with implementation of digital marketing strategies to enhance commercial proposals and expand market presence. Leadership and coordination of creative teams using emotional intelligence and agile methodologies. Development of graphic content for social media, email marketing campaigns, and e-commerce platforms. Supervision of visual campaigns from conceptualization to execution, ensuring objectives are met within budget. Coordinated recognized creative projects with internal and external acclaim for originality, creative contribution, and strategic value. Key tasks included annual refresh of highway advertising billboards, branding and visual identity management, sustainable packaging design, product photography and direction, strategic briefings for brand activations, and design of promotional POP and POS materials.
Diseñadora gráfica Freelance at LAT Research
January 1, 2017 - June 11, 2024
Comprehensive branding development ensuring consistency and company recognition. Design of institutional brochures and banners adapted for various events. Participation in LATAM congresses alongside the company, contributing to visual communication and providing creative advisory to strengthen brand identity and impact through strategic content.
Diseñadora Gráfica Senior | Dirección Creativa y Publicitaria at Kreker SRL
January 1, 2009 - December 31, 2018
Designed and developed packaging for board games licensed by major international brands such as Disney, Mattel, Hot Wheels, and DreamWorks, achieving significant commercial impact within national toy store chains. Managed international production, coordinated file shipments to China for printing, and ensured final product quality control. Led creative visual campaigns for print and digital media, developed stands, marquees, and signage to boost brand visibility. Handled over 1000 launches and streaming promotions, doubling expected audience engagement. Experienced in digital marketing tools like Google Analytics, Meta Ads Manager, and Mailchimp.
Diseñadora gráfica Freelance at OEA - Organización de los Estados Americanos
January 1, 2008 - December 31, 2009
Led the design and development of the institutional website for COBINABE, ensuring an intuitive, accessible interface aligned with organizational communication objectives. Participated in an international workshop in the US to optimize user interfaces and navigation, improving accessibility and digital visibility for both technical and public audiences.
Diseñadora gráfica semi-senior at DYL Online Digital Media
January 1, 2006 - December 31, 2008
Developed graphic materials for tourism agencies, including print advertisements and digital banners tailored to various formats and communication channels. Created personalized illustrated characters integrating cultural concepts and local customs to strengthen destination visual identity and enhance authentic communication that emotionally connects with audiences. Managed budgets and suppliers to ensure high-quality graphic productions, adapting designs for print and digital supports following sustainable design principles.
Diseñadora gráfica Freelance at CMYK - RGB
January 1, 2005 - December 31, 2009
Actively contributed to brainstorming sessions for campaign development and designed editorial materials including catalogs, books, magazines, newsletters, and digital brochures applying editorial design principles. Developed product labels and conducted product photography and high-quality digital retouching for Golden Harvest's canned food products to strengthen visual identity and improve market positioning.
Diseñadora gráfica at SUMER centro de copiado
January 1, 2001 - December 31, 2005
Created visual presentations for UADE professors, adapting content to facilitate academic communication and enhance educational experience. Prepared print-ready files and managed graphic production. Delivered personalized service to internal clients.

Education

Licenciatura en Diseño Gráfico at Universidad Argentina de la Empresa (UADE)
January 1, 2001 - December 31, 2005
Bachiller en Ciencias Sociales at Colegio Nazareth, Quilmes
January 1, 1995 - December 31, 2000

Qualifications

WordPress
January 1, 2025 - July 3, 2025
Introducción al Front End Developer (Meta)
January 1, 2024 - December 31, 2024
Motion Graphics Publicitario (Da Vinci)
January 1, 2023 - December 31, 2023
Community Manager (IAC Quilmes)
January 1, 2022 - December 31, 2022
Fotografía de Producto
January 1, 2019 - December 31, 2020
Gestión de Contenidos con Plone (IW Learn)
January 1, 2008 - December 31, 2008
3D Studio Max – Modelado y Animación 3D (UBA FADU)
January 1, 2008 - December 31, 2008

Industry Experience

Consumer Goods, Manufacturing, Retail, Media & Entertainment, Professional Services, Education, Government, Travel & Hospitality, Telecommunications