Available to hire
Hi! I’m Khushi Popat, a passionate and versatile professional based in Dubai with a background in computer science and extensive experience in social media management, content creation, and digital marketing. Over the years, I’ve had the chance to work with diverse brands and influencers, helping them grow their online presence and develop engaging campaigns.
I love exploring new digital trends, honing my skills in website development, graphic design, and video editing, and collaborating with creative teams to bring fresh ideas to life. Whether it’s managing brand partnerships or crafting compelling content, I’m always eager to learn and make an impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
English
Fluent
French
Beginner
Hindi
Advanced
Gujarati
Advanced
Work Experience
Talent Manager at Nidhi Kumar Dance
April 1, 2022 - June 1, 2024Strategize, manage, and grow official social media handles (Instagram, YouTube, TikTok), optimizing content to drive engagement and reach. Manage brand collaborations and partnerships, including negotiation and execution of deals with regional and international brands. Oversee content production, including scripting, shooting, and editing. Spearhead business development and strategy for new business verticals like NKD Studios and manage the official brand website. Lead special projects like subscription model rollouts, cinematic content, event appearances, and wedding content series, ensuring timelines, budgets, and quality are met.
Social Media Executive of Vice – Chairman, Director & Marketing Executive at Danube
January 1, 2023 - May 31, 2025Develop, implement, and manage social media strategies and KPIs. Handle day-to-day social media content across platforms such as LinkedIn, Facebook, Instagram, Twitter, Pinterest, TikTok, and YouTube, adapting content for each channel. Expand company social media presence and increase engagement through marketing campaigns and content ideation. Collaborate with sales and marketing teams to design campaigns, plan budgets, and create daily content including reels, images, and videos. Monitor brand awareness and ensure marketing message consistency across departments.
Social Media Intern at Avanti Nagral
January 1, 2022 - May 31, 2022Managed social media platforms like TikTok, Trell, Moj, Snapchat, Triller, Roposo, Chingari, and ShareChat to enhance visibility and engagement.
Editorial Intern at Flower Bomb Media
August 1, 2021 - April 30, 2022Wrote articles on diverse topics including fashion, beauty, mindfulness, entrepreneurship, women empowerment, and culture.
Fashion Columnist Intern at JAMO Magazine
August 1, 2021 - March 31, 2022Edited and wrote weekly fashion articles and proofread peers' articles to maintain quality standards.
Content Creation Intern at Eye Studio Dubai
October 1, 2021 - November 30, 2021Researched and analyzed TikTok trends and created content for the company's social media page, focusing on the food and cafe industry.
Social Media Intern at Photo Book Magazine
August 1, 2021 - December 31, 2021Managed influencer accounts, interacted daily with influencers on Instagram and TikTok, sourced new influencers in multiple fields, sent MailChimp mailers twice monthly, hosted Zoom calls, and managed delivery of influencer interviews and Instagram reels.
Web Developer at Elation Yoga
July 1, 2021 - August 31, 2021Researched hosting platforms, database systems, and development tools. Created a WordPress website and designed promotional posters, flyers, and banners for launch events.
Web Developer at Xclusive HR
April 1, 2021 - June 30, 2021Created an SEO-optimized WordPress website, developed social media presence, launched paid ads, created reels and posts with Canva and video editors, and monitored Google Analytics to track website traffic.
Website & Social Media Manager at Hybella
February 1, 2021 - May 31, 2021Managed WordPress websites for maintenance and updates. Created marketing materials and organized a VIP fashion show event.
Talent Manager at Nidhi Kumar Dance
April 1, 2022 - June 12, 2024Managed and strategized all social media handles including Instagram, YouTube, and TikTok for UAE’s biggest dance influencer. Executed brand collaborations, managed content production including scripting, shooting, and editing. Launched new business verticals and managed website content. Led campaigns, subscription models, and event appearances ensuring timelines and quality standards.
Social Media Executive of Vice – Chairman, Director & Marketing Executive at Danube
January 1, 2023 - May 31, 2025Developed and managed social media strategy, executed creative campaigns, managed multiple social media platforms and content. Expanded brand presence, collaborated with sales and marketing teams, engaged influencers, and ensured brand consistency across departments. Planned budgets and campaigns to enhance engagement and brand awareness.
Social Media Intern at Avanti Nagral
January 1, 2022 - May 31, 2022Managed various social media platforms including TikTok, Trell, Moj, Snapchat, Triller, Roposo, Chingari, and ShareChat, contributing to content growth and engagement strategies.
Editorial Intern at Flower Bomb Media
August 1, 2021 - April 30, 2022Wrote articles covering fashion, beauty, mindfulness, entrepreneurship, women empowerment, and culture for internationally reputed magazines.
Fashion Columnist Intern at JAMO Magazine
August 1, 2021 - March 31, 2022Edited and wrote weekly fashion articles and proofread peer articles for an Abu Dhabi based fashion magazine.
Content Creation Intern at Eye Studio Dubai
October 1, 2021 - November 30, 2021Researched and analyzed TikTok trends; created content for the company’s social media pages focusing on food and cafes.
Social Media Intern at Photo Book Magazine
August 1, 2021 - December 31, 2021Managed influencer accounts, engaged with influencers on Instagram and TikTok, sent mailers, hosted Zoom calls, and managed influencer interviews and Instagram reels for a New York-based magazine.
Web Developer at Elation Yoga
July 1, 2021 - August 31, 2021Researched hosting platforms and development tools, created a WordPress website and promotional materials for a Dubai-based yoga firm.
Web Developer at Xclusive HR
April 1, 2021 - June 30, 2021Developed an SEO-optimized WordPress website, created promotional materials, managed social media presence, created paid ads, and monitored Google Analytics for an HR consultancy agency.
Website & Social Media Manager at Hybella
February 1, 2021 - May 31, 2021Managed WordPress website maintenance and updates, created promotional materials, and organized a VIP fashion show for a Dubai-based fashion e-commerce business.
Talent Manager at Nidhi Kumar Dance
April 1, 2022 - June 10, 2024Strategize, manage, and grow all official social media handles including Instagram, YouTube, and TikTok, optimizing content to drive engagement and reach. Maintain consistent branding across platforms aligned with audience trends and analytics. Identify, negotiate, and execute brand collaborations and sponsorships with regional and international brands. Oversee content production aspects such as scripting, shooting, and editing for reels, videos, and campaigns. Lead business development efforts including launching NKD Studios and developing the official brand website. Manage execution of special projects including subscription models, cinematic content, event appearances, and large-scale content series, ensuring timelines, budgets, and quality standards are met.
Social Media Executive of Vice – Chairman, Director & Marketing Executive at Danube
January 1, 2023 - May 31, 2025Develop, implement, and manage social media strategy and KPIs. Create engaging social media content and manage day-to-day handling of LinkedIn, Facebook, Instagram, Twitter, Pinterest, TikTok, and YouTube, adapting content per channel. Expand presence on existing and new platforms. Plan and execute marketing and social media campaigns including budgeting and scheduling. Collaborate with sales and marketing for campaign development. Monitor brand presence and engage relevant influencers. Ensure brand consistency across marketing messages by coordinating with departments. Adhere to QHSE management system per ISO Manual standards.
Social Media Intern at Avanti Nagral
January 1, 2022 - May 31, 2022Managed social media platforms including TikTok, Trell, Moj, Snapchat, Triller, Roposo, Chingari, and ShareChat, supporting content and audience engagement.
Editorial Intern at Flower Bomb Media
August 1, 2021 - April 30, 2022Wrote articles on fashion, beauty, mindfulness, entrepreneurship, woman empowerment, and culture for internationally reputed magazines including New Face Fashion Magazine, Dreamlette Central, and Soulvive Magazine.
Fashion Columnist Intern at JAMO Magazine
August 1, 2021 - March 31, 2022Edited and wrote weekly fashion articles and proofread peers’ articles for this Abu Dhabi-based fashion magazine.
Content Creation Intern at Eye Studio Dubai
October 1, 2021 - November 30, 2021Researched and analyzed TikTok trends and created content for the company’s social media, specializing in food and cafes.
Social Media Intern at Photo Book Magazine
August 1, 2021 - December 31, 2021Managed influencer accounts, daily interactions on Instagram and TikTok, sourced new influencers across fashion, beauty, lifestyle, and LGBTQ+ fields. Sent bi-monthly MailChimp mailers and hosted Zoom calls with influencers. Managed delivery process for influencer interviews and Instagram reels.
Web Developer at Elation Yoga
July 1, 2021 - August 31, 2021Researched hosting platform, database system, and web development tools. Created WordPress website www.elationyog.com and designed marketing materials for launch events.
Web Developer at Xclusive HR
April 1, 2021 - June 30, 2021Researched suitable hosting platforms, database systems, and development tools for an SEO-optimized WordPress website www.xclusivehr.com. Created posters, flyers, banners, and managed social media presence (Instagram, Twitter, Facebook, LinkedIn). Created paid ads, reels, and posts using Canva, iMovie, and Inshot. Monitored Google Analytics for site traffic.
Website & Social Media Manager at Hybella
February 1, 2021 - May 31, 2021Managed WordPress websites for maintenance and updates. Created promotional posters, flyers, banners. Organized a VIP fashion show at Zabeel Ladies Club in February 2021.
Education
B.Sc(Honors) at Heriot Watt University
September 1, 2018 - June 30, 2021CBSE 12th Grade at CBSE
May 1, 2019 - May 31, 2020CBSE 10th Grade at CBSE
May 1, 2017 - May 31, 2018B.Sc(Honors) at Heriot Watt University
September 1, 2018 - May 31, 2022CBSE 12th Grade at CBSE
May 1, 2019 - May 31, 2020CBSE 10th Grade at CBSE
May 1, 2017 - May 31, 2018B.Sc(Honors) at Heriot Watt University
January 1, 2018 - December 31, 2021CBSE 12th Grade at CBSE
January 1, 2019 - May 31, 2020CBSE 10th Grade at CBSE
January 1, 2017 - May 31, 2018Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Retail, Software & Internet, Professional Services, Travel & Hospitality
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Dubai today.