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Hi, I'm Haley Mummert, a creative and strategic marketing professional with over five years of experience driving brand, content, and digital initiatives. I love combining big-picture thinking with precise execution to bring bold ideas to life through clear strategies and measurable results. Throughout my career, I have enjoyed leading campaigns across various platforms, collaborating with cross-functional teams, and managing vendor relationships to ensure successful and on-time project delivery. I thrive in fast-paced environments and am passionate about creating engaging marketing experiences that resonate with audiences.…Hi, I'm Haley Mummert, a creative and strategic marketing professional with over five years of experience driving brand, content, and digital initiatives. I love combining big-picture thinking with precise execution to bring bold ideas to life through clear strategies and measurable results. Throughout my career, I have enjoyed leading campaigns across various platforms, collaborating with cross-functional teams, and managing vendor relationships to ensure successful and on-time project delivery. I thrive in fast-paced environments and am passionate about creating engaging marketing experiences that resonate with audiences.

Haley Mummert

Marketing Strategist, Brand Strategist, Digital Marketer, +1

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Hi, I'm Haley Mummert, a creative and strategic marketing professional with over five years of experience driving brand, content, and digital initiatives. I love combining big-picture thinking with precise execution to bring bold ideas to life through clear strategies and measurable results. Throughout my career, I have enjoyed leading campaigns across various platforms, collaborating with cross-functional teams, and managing vendor relationships to ensure successful and on-time project delivery. I thrive in fast-paced environments and am passionate about creating engaging marketing experiences that resonate with audiences.…Hi, I'm Haley Mummert, a creative and strategic marketing professional with over five years of experience driving brand, content, and digital initiatives. I love combining big-picture thinking with precise execution to bring bold ideas to life through clear strategies and measurable results. Throughout my career, I have enjoyed leading campaigns across various platforms, collaborating with cross-functional teams, and managing vendor relationships to ensure successful and on-time project delivery. I thrive in fast-paced environments and am passionate about creating engaging marketing experiences that resonate with audiences.

Available to hire

Hi, I’m Haley Mummert, a creative and strategic marketing professional with over five years of experience driving brand, content, and digital initiatives. I love combining big-picture thinking with precise execution to bring bold ideas to life through clear strategies and measurable results.

Throughout my career, I have enjoyed leading campaigns across various platforms, collaborating with cross-functional teams, and managing vendor relationships to ensure successful and on-time project delivery. I thrive in fast-paced environments and am passionate about creating engaging marketing experiences that resonate with audiences.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Operations Manager at Summit Resource International (Cat Apparel)

June 1, 2024 - June 27, 2024

Lead end-to-end execution of DTC and brand campaigns across web, social, email, and retail. Oversaw creative development, production logistics, and seasonal photoshoots from concept through delivery. Collaborated cross-functionally with internal teams and global stakeholders to build and execute integrated marketing strategies. Managed vendor relationships and agency workflows, ensuring brand alignment, compliance, and on-time execution. Drove PR and influencer initiatives that secured major press coverage including publications like GQ, Esquire, and People. Secured product placements in TV shows such as The Fall Guy, Shrinking, and Landman. Presented campaign calendars, strategy decks, and creative direction to stakeholders and partners. Coordinated reporting and approvals with Caterpillar Inc. to ensure compliance and licensing accuracy.

Digital Marketing Specialist at Summit Resource International (Cat Apparel)

May 1, 2023 - June 1, 2024

Developed and executed digital campaigns to boost brand visibility and DTC performance. Created SEO-optimized content across web, email, and social platforms to increase engagement and conversion rates. Produced original visual content including product photography and campaign videos. Supported PR, seeding, and collaborations across influencer and editorial channels. Maintained and optimized the digital marketing calendar coordinating with multiple verticals and partners.

General Business Manager at Glove LLC

August 1, 2021 - May 1, 2023

Directed marketing, sales, and operations for a clean beauty retailer and treatment studio. Increased revenue by 20% through optimized marketing campaigns and digital customer experiences. Developed systems and workflows to scale day-to-day operations and e-commerce performance. Secured national media coverage in Time Magazine and The Beauty Independent through brand repositioning and press outreach.

Marketing Specialist at Trade Risk Guaranty

March 1, 2020 - August 1, 2021

Created and managed content across blogs, videos, webinars, and digital guides to strengthen brand identity and educate customers and prospects. Executed inbound marketing strategies to improve lead quality and customer engagement. Aligned with internal teams to support demand generation, CRM management, and campaign performance tracking.