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Hi, I'm Rissa, an innovative and committed marketing leader with extensive experience in crafting and implementing data-driven demand generation strategies. I excel at leveraging market research and data analysis to optimize campaigns, reduce customer acquisition costs, and drive brand growth. I am passionate about building strategic partnerships, leading high-performing teams, and fostering collaboration to achieve business objectives. With a background spanning digital marketing, communications, and event management, I've successfully managed initiatives that increased engagement, membership growth, and revenue. I enjoy using a data-driven approach to enhance brand visibility and deliver meaningful customer experiences, all while maintaining a focus on continuous improvement and business expansion.…Hi, I'm Rissa, an innovative and committed marketing leader with extensive experience in crafting and implementing data-driven demand generation strategies. I excel at leveraging market research and data analysis to optimize campaigns, reduce customer acquisition costs, and drive brand growth. I am passionate about building strategic partnerships, leading high-performing teams, and fostering collaboration to achieve business objectives. With a background spanning digital marketing, communications, and event management, I've successfully managed initiatives that increased engagement, membership growth, and revenue. I enjoy using a data-driven approach to enhance brand visibility and deliver meaningful customer experiences, all while maintaining a focus on continuous improvement and business expansion.

Rissa CJ Guffey

Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I'm Rissa, an innovative and committed marketing leader with extensive experience in crafting and implementing data-driven demand generation strategies. I excel at leveraging market research and data analysis to optimize campaigns, reduce customer acquisition costs, and drive brand growth. I am passionate about building strategic partnerships, leading high-performing teams, and fostering collaboration to achieve business objectives. With a background spanning digital marketing, communications, and event management, I've successfully managed initiatives that increased engagement, membership growth, and revenue. I enjoy using a data-driven approach to enhance brand visibility and deliver meaningful customer experiences, all while maintaining a focus on continuous improvement and business expansion.…Hi, I'm Rissa, an innovative and committed marketing leader with extensive experience in crafting and implementing data-driven demand generation strategies. I excel at leveraging market research and data analysis to optimize campaigns, reduce customer acquisition costs, and drive brand growth. I am passionate about building strategic partnerships, leading high-performing teams, and fostering collaboration to achieve business objectives. With a background spanning digital marketing, communications, and event management, I've successfully managed initiatives that increased engagement, membership growth, and revenue. I enjoy using a data-driven approach to enhance brand visibility and deliver meaningful customer experiences, all while maintaining a focus on continuous improvement and business expansion.

Available to hire

Hi, I’m Rissa, an innovative and committed marketing leader with extensive experience in crafting and implementing data-driven demand generation strategies. I excel at leveraging market research and data analysis to optimize campaigns, reduce customer acquisition costs, and drive brand growth. I am passionate about building strategic partnerships, leading high-performing teams, and fostering collaboration to achieve business objectives.

With a background spanning digital marketing, communications, and event management, I’ve successfully managed initiatives that increased engagement, membership growth, and revenue. I enjoy using a data-driven approach to enhance brand visibility and deliver meaningful customer experiences, all while maintaining a focus on continuous improvement and business expansion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Director of Marketing and Communications at BioForward Wisconsin

June 1, 2019 - June 18, 2024

Developed demand-generation strategies to increase market share growth and lower customer acquisition costs while elevating brand awareness through strategic account-based marketing campaigns, increasing engagement ratings by 73%. Led cross-functional teams to execute go-to-market launches contributing to a 20% growth in membership and sponsorship revenue, positioning BioForward as an industry leader and driving business expansion. Implemented social media campaigns and offline activations utilizing local industry influencers, increasing LinkedIn engagement by 60% and boosting brand advocacy and customer support. Negotiated strategic partnerships securing competitive service rates, achieving significant PR and event overhead savings. Directed PR campaigns enhancing value proposition and industry visibility, helping secure $49M in funding for economic development initiatives. Utilized market research to identify new growth opportunities and refined messaging, increasing conversion rates

Director of Marketing and Communications at International School of Indiana

June 1, 2015 - March 1, 2019

Implemented targeted student recruitment marketing and advertising initiatives that boosted website traffic by 70% and admissions inquiries by 60% within 8 quarters through competitor analysis. Executed innovative social media strategies increasing travel auction attendance by 15% and doubling open house attendance. Negotiated printer contracts reducing costs by 10%, saving over $50K annually, and obtaining ad value equivalency of $10M. Directed email campaigns achieving a 20% higher open rate than industry standards, raising conversion rates and securing donations from over 50% of families. Coordinated marketing materials that resulted in a 212.5% increase in international student enrollment aligned with academic goals. Optimized fundraising campaign content contributing to a $12.5M capital campaign for building projects.

Director of Digital Marketing & Communications at Guffey Consulting

January 1, 2019 - August 31, 2023

Crafted data-driven promotional materials and SEO strategies leading to a 350% increase in website traffic, 50% reduction in bounce rates, and 110% increase in social engagement. Managed marketing initiatives including pay-per-click campaigns with 5% average click-through rates and up to 10% conversion rates, driving targeted traffic and maximizing ROI. Streamlined marketing automation to enhance lead nurturing and increased sales conversions by 75%, optimizing content and performance to improve user experience and engagement metrics.

Facilities and Events Manager at Butler University

August 1, 2009 - June 1, 2015

Managed event budgets up to $60K, optimizing resource allocation to maximize impact and ROI, leading to over 50% increase in event attendance and 12% growth in application inquiries. Streamlined event operations and logistics, saving over 25% in time while ensuring excellent customer experience and prompt issue resolution. Led cross-functional teams responsible for executing 3,000 successful events annually, fostering collaboration and digital communication among leaders for seamless delivery and positive press coverage. Developed and implemented targeted marketing strategies and promotional campaigns, boosting event attendance to 5,000 and revenue over $60K while cultivating strong vendor relationships.

Senior Director of Marketing and Communications at BioForward Wisconsin

June 1, 2019 - June 12, 2024

Developed demand-generation strategies to increase market share growth and lower customer acquisition costs while elevating brand awareness through strategic account-based marketing campaigns, increasing engagement ratings by 73%. Led cross-functional teams to execute go-to-market launches contributing to a 20% growth in membership and sponsorship revenue. Implemented social media campaigns and offline activations with local industry influencers, boosting LinkedIn engagement by 60%. Negotiated strategic partnerships with vendors and consultants, securing services at competitive rates and achieving substantial savings on PR, printing, and event overheads. Directed public relations campaigns that enhanced value proposition and industry visibility, helping secure $49M in funding for economic development initiatives. Utilized market research for new growth opportunities, achieving a 56% increase in conversion rates and enhanced brand perception. Made data-driven decisions to optimize marke

Director of Marketing and Communications at International School of Indiana

June 1, 2015 - March 31, 2019

Implemented targeted student recruitment marketing initiatives that resulted in a 70% increase in website traffic and 60% increase in admissions inquiries over eight quarters. Executed innovative social media strategies, increasing travel auction attendance by 15% and doubling open house attendance. Negotiated cost-effective contracts, optimizing budgets and achieving a 10% reduction in printer costs and $50K+ in annual savings. Directed high-performing email campaigns with open rates 20% above industry standards and increased conversion rates, with over 50% of families donating to campaigns. Coordinated targeted marketing materials to attract international students, resulting in a 212.5% enrollment increase in two years. Optimized content development for philanthropy fundraising, contributing to a $12.5M capital campaign.

Director of Digital Marketing & Communications at Guffey Consulting

January 1, 2019 - August 31, 2023

Crafted data-driven promotional materials and SEO strategies for multiple client websites, enhancing traffic by 350%, reducing bounce rates by 50%, and increasing social engagement by 110%. Managed marketing initiatives including pay-per-click advertising campaigns with a 5% average CTR and conversion rates up to 10%, driving targeted traffic and maximizing ROI. Streamlined marketing automation processes to improve lead nurturing efforts and increased sales conversions by 75%. Optimized content and performance for improved user experience and engagement.

Facilities and Events Manager at Butler University

August 1, 2009 - June 30, 2015

Managed event budgets up to $60K, optimizing resource allocation for maximum impact and ROI. Increased event attendance over 50% and application inquiries by 12%. Streamlined event operations and logistics, saving over 25% in time while ensuring a positive customer experience. Led cross-functional teams to execute 3,000 events annually, fostering collaboration and achieving positive press coverage. Developed and implemented targeted marketing strategies and promotional campaigns to boost event attendance to 5,000 and revenues to over $60K while establishing strong vendor relationships.

Senior Director of Marketing and Communications at BioForward Wisconsin

June 1, 2019 - June 15, 2024

Developed demand-generation strategies to increase market share growth and lower customer acquisition cost, elevating brand awareness through strategic account-based marketing campaigns with a 73% increase in engagement ratings. Led cross-functional teams to execute go-to-market launches, contributing to a 20% growth in membership and sponsorship revenue, positioning BioForward as an industry leader and driving business expansion. Implemented social media campaigns and offline activations using local industry influencers, increasing LinkedIn engagement by 60%. Negotiated strategic partnerships securing services at competitive rates and reducing operation costs significantly. Directed PR campaigns enhancing value proposition and stakeholder engagement, culminating in $49M funding for initiatives. Utilized market research to identify growth opportunities, resulting in a 56% increase in conversion rates and improved brand perception. Applied data-driven decisions to optimize marketing pro

Director of Marketing and Communications at International School of Indiana

June 1, 2015 - March 31, 2019

Implemented targeted student recruitment marketing initiatives, driving a 70% surge in website traffic and a 60% increase in admissions inquiries within eight quarters through strategic competitor analysis. Executed innovative social media strategies, resulting in a 15% increase in travel auction attendance and doubled open house attendance. Negotiated cost-effective contracts to optimize budget, achieving over $50K in annual savings and gaining ad coverage valued at $10M. Directed high-performing email campaigns with a 20% higher open rate than industry standards and increased conversion rates, with over 50% of families donating to campaigns. Coordinated marketing materials attracting international students, resulting in a 212.5% enrollment increase within two years aligned with academic goals. Optimized content development for fundraising campaigns, significantly contributing to capital projects with a $12.5M budget.

Director of Digital Marketing & Communications at Guffey Consulting

January 1, 2019 - August 31, 2023

Crafted data-driven promotional materials and SEO strategies for multiple client websites, enhancing traffic by 350%, reducing bounce rates by 50%, increasing time on site by 50%, and improving social engagement by 110%. Managed marketing initiatives to drive customer acquisition and retention through pay-per-click campaigns with a 5% average CTR and conversion rates up to 10%. Streamlined marketing automation processes to enhance lead nurturing efforts and increase sales conversions by 75%, optimizing content performance and user experience.

Facilities and Events Manager at Butler University

August 1, 2009 - June 30, 2015

Managed event budgets up to $60K, optimizing resource allocation for maximum impact and ROI, resulting in increased event attendance by over 50% and application inquiries by 12%. Streamlined event operations and logistics, saving over 25% time and ensuring a positive customer experience by promptly addressing attendee concerns. Led cross-functional teams to execute 3,000 successful events annually, fostering collaboration and digital communication among leaders, resulting in seamless event delivery and positive press coverage. Developed and implemented targeted marketing strategies and promotional campaigns, boosting event attendance to 5,000 attendees and revenue over $60K while establishing strong vendor relationships.