I am a Senior Designer and Art Director with over 10 years of experience in branding, editorial design, digital media, and advertising. I specialize in turning communication challenges into impactful visual strategies, leading creative direction for global brands and managing multidisciplinary teams to build visual identities that boost engagement and brand recognition. I’m proficient in graphic design, motion graphics, photography, scenography, video production, and generative AI (Midjourney, Firefly), and I’m passionate about solving business problems through design and strategic creativity. Open to collaborations in Portugal, Brazil, or remote opportunities, I enjoy cross-cultural teamwork and bringing ideas to life through design that drives business impact.…

Miguel Sanches Filho

I am a Senior Designer and Art Director with over 10 years of experience in branding, editorial design, digital media, and advertising. I specialize in turning communication challenges into impactful visual strategies, leading creative direction for global brands and managing multidisciplinary teams to build visual identities that boost engagement and brand recognition. I’m proficient in graphic design, motion graphics, photography, scenography, video production, and generative AI (Midjourney, Firefly), and I’m passionate about solving business problems through design and strategic creativity. Open to collaborations in Portugal, Brazil, or remote opportunities, I enjoy cross-cultural teamwork and bringing ideas to life through design that drives business impact.…

Available to hire

I am a Senior Designer and Art Director with over 10 years of experience in branding, editorial design, digital media, and advertising. I specialize in turning communication challenges into impactful visual strategies, leading creative direction for global brands and managing multidisciplinary teams to build visual identities that boost engagement and brand recognition. I’m proficient in graphic design, motion graphics, photography, scenography, video production, and generative AI (Midjourney, Firefly), and I’m passionate about solving business problems through design and strategic creativity.
Open to collaborations in Portugal, Brazil, or remote opportunities, I enjoy cross-cultural teamwork and bringing ideas to life through design that drives business impact.

See more

Language

Portuguese
Fluent
Spanish; Castilian
Advanced
English
Advanced

Work Experience

Senior Designer at UppOut – Lisbon, Portugal
October 1, 2023 - January 31, 2024
Developed and implemented creative strategies for technology, education, and finance clients. Integrated generative AI tools to enhance creative workflows, improving efficiency and enabling innovative design outcomes. Created visual identities and social media assets for Meu Super, Guloso, and Bagga, increasing engagement. Designed visual identities and POS/event materials, including the “Espaço Limiano” activation for Queijo Limiano, featured on national TV (Somos Portugal, TVI).
Art Director at New_Content – São Paulo, Brazil
January 1, 2016 - June 30, 2017
Provided creative direction and led brand identity development for Wine.com.br and Wbeer e-commerce platforms. Directed cross-platform campaigns (print, digital, email marketing, social media), ensuring cohesive communication. Managed and mentored creative teams, delivering high-impact visuals aligned with business objectives.
Art Director at Editora Abril – São Paulo, Brazil (Men’s Health & Women’s Health)
January 1, 2013 - December 31, 2015
Led visual direction and creative strategy for the Brazilian editions of Men’s Health and Women’s Health magazines. Supervised overall graphic design, ensuring editorial consistency and alignment with international guidelines. Directed multidisciplinary creative teams to produce high-quality editorial content. Approved all visual elements: covers, feature layouts, graphics. Managed end-to-end photoshoots for cover stories and fashion editorials, from concept and art direction to post-production. Implemented innovative design approaches and optimized production workflow.
Freelance Designer / Founder & Creative Director at Fogo Design – São Paulo, Brazil
January 1, 2006 - December 31, 2012
Founded and led Fogo Design, an independent studio specializing in scenography, product design, and graphic design. Delivered multidisciplinary projects for major clients in media and cultural sectors across Brazil. Provided graphic design solutions for leading publishers (Editora Abril, Editora Globo), enhancing market presence for various key titles. Collaborated with major media groups (Rede Globo, RBS) on editorial and promotional design initiatives. Contributed to the 29th São Paulo Art Biennial (2010), assisting in the setup and production of over 24 artworks.
Art Editor at Editora Abril – Capricho Magazine – São Paulo, Brazil
January 1, 2000 - December 31, 2005
Supervised visual and editorial workflow for Capricho Magazine, ensuring quality and timely delivery. Managed layout revisions, collaborated with editorial and design teams, and approved visual content.

Education

Master’s Degree at University of Porto – Portugal
January 1, 2018 - December 31, 2020
MBA at ESPM – São Paulo, Brazil
January 1, 2014 - December 31, 2016
Bachelor’s Degree at Federal University of Pernambuco (UFPE) – Brazil
January 1, 1990 - December 31, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services
    paper Visual identity for Aficionados

    For most of us, the technology relates to positive feelings. Technology is joy, color, reflection, and people’s desire for a better life.
    The visual identity aims to capture people’s attention and present the company in a more empathetic way. The brand must communicate with various kinds of people in a relaxed way.
    As a result, the project was developed with happiness, community, and connectivity in mind.
    The colors were chosen to convey a technology, joyful, and modern feeling. Stronger tones are used because they communicate well with a younger/adult audience.
    A modern, energetic, geeky, and retro-inspired identity.