Available to hire
Hi, I’m Liz Herold, a passionate designer and creative professional based in Miami. With experience in custom rug design, studio management, and educational roles, I love blending creativity with organization to bring projects to life. I have a strong background in art and technology, which allows me to create unique and engaging visual experiences for clients and audiences.
Over the years, I’ve had the pleasure of leading teams, teaching workshops, and collaborating with clients and artists to produce memorable designs and events. I enjoy working in dynamic environments where I can contribute my skills in design, photography, and project management while continuing to learn and grow.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Junior Designer at Attento Rugs
August 1, 2024 - June 1, 2025Developed high-end custom rug designs in collaboration with clients and lead designer; managed digital assets, and optimized art department for a seamless creative workflow. Created custom rug concepts and layouts using Adobe Creative Cloud for luxury residential and commercial clients. Designed sales tools, spec sheets, and marketing collateral to support client presentations and streamline project workflows. Directed and executed product photography and photoshoots, retouching images and organizing digital assets for easy access.
Manager & Instructor at OCISLY Ceramics
January 1, 2023 - May 31, 2024Managed all employees and operations at OCISLY Ceramics, helping make it one of Miami’s top rated creative studios. Cultivated unique and creative programming and was responsible for the entire studio operations including managing the full studio instructor and operations team. Responsible for daily operations and smooth running of the business. Developed from the ground up operating model, employee roles and responsibilities. Oversaw programming, curriculum development, and created educational workshops. Managed a team of 8 employees including career coaching and performance goals. Planned and ran memorable events for private clients and top brand partners.
Docent at ICA Miami
August 1, 2021 - February 28, 2023Created and led educational tours at ICA Miami, which inspired a diverse audience to engage with contemporary art. Mentored other docents in tour development and made well-researched resource packets about artists featured in current exhibitions. Wrote outlines which unified artworks based on a theme. Led daily educational tours which invited guests to interpret artworks collaboratively. Designed presentations that provided social and art historical context for artworks. Monitored galleries, checked-in guests, managed reservations, and responded to customer service emails.
Instructor at YOUmedia, Miami Dade Public Library
January 1, 2021 - August 31, 2021Taught online and in-person workshops for people of all ages on topics such as graphic design, LGBTQ media, photo editing, and music production. Designed, edited and produced A/V and graphic materials to assist in initiatives promoting community outreach for the library.
Junior Art Director at Pulp Arts
January 1, 2019 - November 30, 2020Supported the senior art director by creating and editing visual materials. Conducted research on industry trends, competitive analysis, and target audiences. Maintained organized project files, documentation, and design assets for easy access. Worked directly with artists to capture portrait style and candid photography during recording sessions and performances. Assisted in the planning of live music events and artist talks.
Junior Designer at Attento Rugs
August 1, 2024 - June 19, 2025Developed high-end custom rug designs in collaboration with clients and lead designer, managed digital assets, and optimized art department for a seamless creative workflow. Created custom rug concepts and layouts using Adobe Creative Cloud for luxury residential and commercial clients. Designed sales tools, spec sheets, and marketing collateral to support client presentations and streamline project workflows. Directed and executed product photography and photoshoots, retouching images and organizing digital assets for easy access.
Manager & Instructor at OCISLY Ceramics
January 1, 2023 - May 31, 2024Managed all employees and operations at OCISLY Ceramics, helping make it one of Miami’s top rated creative studios. Cultivated unique and creative programming and was responsible for the entire studio operations including managing the full studio instructor and operations team. Responsible for daily operations and smooth running of the business. Developed from the ground up operating model, employee roles and responsibilities. Oversaw programming, curriculum development, and created educational workshops. Managed a team of 8 employees including career coaching and performance goals. Planned and ran memorable events for private clients and top brand partners.
Docent at ICA Miami
August 1, 2021 - February 28, 2023Created and led educational tours at ICA Miami, which inspired a diverse audience to engage with contemporary art. Mentored other docents in tour development and made well-researched resource packets about artists featured in current exhibitions. Wrote outlines which unified artworks based on a theme. Led daily educational tours which invited guests to interpret artworks collaboratively. Designed presentations that provided social and art historical context for artworks. Monitored galleries, checked-in guests, managed reservations, and responded to customer service emails.
Instructor at YOUmedia, Miami Dade Public Library
January 1, 2021 - August 31, 2021Taught online and in-person workshops for people of all ages, on topics such as graphic design, LGBTQ media, photo editing, and music production. Designed, edited and produced A/V and graphic materials to assist in initiatives promoting community outreach for the library.
Junior Art Director at Pulp Arts
January 1, 2019 - November 30, 2020Supported the senior art director by creating and editing visual materials. Conducted research on industry trends, competitive analysis, and target audiences. Maintained organized project files, documentation, and design assets for easy access. Worked directly with artists to capture portrait style and candid photography during recording sessions and performances. Assisted in the planning of live music events and artist talks.
Junior Designer at Attento Rugs
August 1, 2024 - October 6, 2024Developed high-end custom rug designs in collaboration with clients and lead designer, managed digital assets, and optimized art department for a seamless creative workflow. Created custom rug concepts and layouts using Adobe Creative Cloud for luxury residential and commercial clients. Designed sales tools, spec sheets, and marketing collateral to support client presentations and streamline project workflows. Directed and executed product photography and photoshoots, retouching images and organizing digital assets for easy access.
Manager & Instructor at OCISLY Ceramics
January 1, 2023 - May 31, 2024Managed all employees and operations at OCISLY Ceramics, helping make it one of Miami's top rated creative studios. Cultivated unique and creative programming and was responsible for the entire studio operations including managing the full studio instructor and operations team. Responsible for daily operations and smooth running of the business. Developed from the ground up operating model, employee roles and responsibilities. Oversaw programming, curriculum development, and created educational workshops. Managed a team of 8 employees including career coaching and performance goals. Planned and ran memorable events for private clients and top brand partners.
Docent at ICA Miami
August 1, 2021 - February 28, 2023Created and led educational tours at ICA Miami, which inspired a diverse audience to engage with contemporary art. Mentored other docents in tour development and made well-researched resource packets about artists featured in current exhibitions. Wrote outlines which unified artworks based on a theme. Led daily educational tours which invited guests to interpret artworks collaboratively. Designed presentations that provided social and art historical context for artworks. Monitored galleries, checked-in guests, managed reservations, and responded to customer service emails.
Instructor at YOUmedia, Miami Dade Public Library
January 1, 2021 - August 31, 2021Taught online and in-person workshops for people of all ages, on topics such as graphic design, LGBTQ media, photo editing, and music production. Designed, edited and produced A/V and graphic materials to assist in initiatives promoting community outreach for the library.
Junior Art Director at Pulp Arts
January 1, 2019 - November 30, 2020Supported the senior art director by creating and editing visual materials. Conducted research on industry trends, competitive analysis, and target audiences. Maintained organized project files, documentation, and design assets for easy access. Worked directly with artists to capture portrait style and candid photography during recording sessions and performances. Assisted in the planning of live music events and artist talks.
Education
BFA at University of Florida
January 1, 2015 - December 31, 2019BFA at University of Florida
January 1, 2016 - December 31, 2019BFA at University of Florida
January 1, 2015 - December 31, 2019Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Other, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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