Available to hire
I am a results-driven Digital Marketing and Influencer Marketing Manager with 10+ years of experience leading cross-channel campaigns across music, entertainment, crypto, automotive, and fintech industries.
I excel at building global influencer programs, developing data-driven marketing strategies, and executing high-impact campaigns across Meta, TikTok, Google, and YouTube. I thrive in fast-moving, high-pressure environments and enjoy collaborating with creators, artists, and brands worldwide to tell compelling stories and drive measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Armenian
Fluent
Russian
Fluent
English
Fluent
Work Experience
Digital Music Marketing Expert at Upwork, Remote, Freelance
January 1, 2019 - February 28, 2025Boost an artist's career with strategic online promotion. Handle artist development, social media campaigns (TikTok, Instagram), DSP management (Spotify, Apple Music), and music PR (press, interviews). Proven experience required. Deliver plans, reports, and growth.
Social Media Marketing Manager at Action Clutch, Los Angeles (Contracter, Freelance)
September 1, 2024 - February 28, 2025Developed and implemented social media strategies to grow brand awareness and drive engagement. Analyzed performance metrics to optimize campaigns, adjusting content and targeting for maximum reach. Collaborated with creative teams to produce compelling visuals and copy aligned with brand identity.
Regional Influencer Marketing Manager at FBS.com, Remote
January 1, 2019 - May 31, 2020Sourced and pitched to local influencers across diverse markets to support brand challenges and video campaigns. Negotiated campaign terms, deliverables, and budgets with influencers, ensuring seamless collaboration and mutual benefit. Oversaw creative content development, maintaining consistent brand messaging and high engagement rates in targeted regions.
Digital Music Marketing Expert at MusicPromoToday (MPT Agency), Yerevan
November 1, 2016 - February 29, 2020Spearheaded artist development initiatives, aligning branding and promotion strategies with career goals. Designed and executed social media campaigns, enhancing fan engagement and follower growth. Managed streaming platform strategies, including playlist curation and performance analytics to maximize exposure. Led music PR efforts, securing media coverage, press features, and industry networking opportunities.
Marketing / Project Manager at Armenian Center of Young Analysts, Yerevan
February 1, 2015 - February 28, 2018Oversaw planning, execution, and evaluation of all NGO projects and events, ensuring alignment with organizational objectives. Developed and implemented comprehensive marketing strategies to promote events and increase community engagement. Coordinated cross-functional teams and external partnerships, maintaining efficient workflows and timely project delivery.
Digital Music Marketing Expert at Upwork, Remote, Freelance
January 1, 2019 - February 28, 2025Boosted artists' careers with strategic online promotion. Handled artist development, social media campaigns (TikTok, Instagram), DSP management (Spotify, Apple Music), and music PR (press, interviews). Delivered plans, reports, and growth.
Social Media Marketing Manager at Action Clutch, Los Angeles (Contracter, Freelance)
September 1, 2024 - February 28, 2025Developed and implemented social media strategies to grow brand awareness and drive engagement. Analyzed performance metrics to optimize campaigns, adjusting content and targeting for maximum reach. Collaborated with creative teams to produce compelling visuals and copy aligned with brand identity.
Regional Influencer Marketing Manager at FBS.com, Remote
January 1, 2019 - May 31, 2020Sourced and pitched to local influencers across diverse markets to support brand challenges and video campaigns. Negotiated campaign terms, deliverables, and budgets with influencers, ensuring seamless collaboration and mutual benefit. Oversaw creative content development, maintaining consistent brand messaging and high engagement rates in targeted regions.
Digital Music Marketing Expert at MusicPromoToday (MPT Agency), Yerevan
November 1, 2016 - February 29, 2020Spearheaded artist development initiatives, aligning branding and promotion strategies with career goals. Designed and executed social media campaigns, enhancing fan engagement and follower growth. Managed streaming platform strategies, including playlist curation and performance analytics to maximize exposure. Led music PR efforts, securing media coverage, press features, and industry networking opportunities.
Marketing / Project Manager at Armenian Center of Young Ananlysts, Yerevan
February 1, 2015 - February 28, 2018Oversaw planning, execution, and evaluation of all NGO projects and events, ensuring alignment with organizational objectives. Developed and implemented comprehensive marketing strategies to promote events and increase community engagement. Coordinated cross-functional teams and external partnerships, maintaining efficient workflows and timely project delivery.
Digital Music Marketing Expert at Upwork, Remote, Freelance
January 1, 2019 - February 28, 2025Boost an artist's career with strategic online promotion. Handle artist development, social media campaigns (TikTok, Instagram), DSP management (Spotify, Apple Music), and music PR (press, interviews). Proven experience required. Deliver plans, reports, and growth.
Social Media Marketing Manager at Action Clutch, Los Angeles (Contracter, Freelance)
September 1, 2024 - February 28, 2025Developed and implemented social media strategies to grow brand awareness and drive engagement. Analyzed performance metrics to optimize campaigns, adjusting content and targeting for maximum reach. Collaborated with creative teams to produce compelling visuals and copy aligned with brand identity.
Regional Infleuncer Marketing Manager at FBS.com, Remote
January 1, 2019 - May 31, 2020Sourced and pitched to local influencers across diverse markets to support brand challenges and video campaigns. Negotiated campaign terms, deliverables, and budgets with influencers, ensuring seamless collaboration and mutual benefit. Oversaw creative content development, maintaining consistent brand messaging and high engagement rates in targeted regions.
Digital Music Marketing Expert at MusicPromoToday (MPT Agency), Yerevan
November 1, 2016 - February 29, 2020Spearheaded artist development initiatives, aligning branding and promotion strategies with career goals. Designed and executed social media campaigns, enhancing fan engagement and follower growth. Managed streaming platform strategies, including playlist curation and performance analytics to maximize exposure. Led music PR efforts, securing media coverage, press features, and industry networking opportunities.
Marketing / Project Manager at Armenian Center of Young Ananlysts, Yerevan
February 1, 2015 - February 28, 2018Oversaw planning, execution, and evaluation of all NGO projects and events, ensuring alignment with organizational objectives. Developed and implemented comprehensive marketing strategies to promote events and increase community engagement. Coordinated cross-functional teams and external partnerships, maintaining efficient workflows and timely project delivery.
Digital Music Marketing Expert at Upwork
January 1, 2019 - November 21, 2025Boost an artist's career with strategic online promotion. Handle artist development, social media campaigns (TikTok, Instagram), DSP management (Spotify, Apple Music), and music PR (press, interviews). Deliver plans, reports, and growth.
Social Media Marketing Manager at Action Clutch
June 1, 2025 - June 1, 2025Developed and implemented social media strategies to grow brand awareness and drive engagement. Analyzed performance metrics to optimize campaigns, adjusting content and targeting for maximum reach. Collaborated with creative teams to produce visuals and copy aligned with brand identity.
Regional Influencer Marketing Manager at FBS.com
May 1, 2020 - May 1, 2020Sourced and pitched to local influencers across diverse markets to support brand challenges and video campaigns. Negotiated campaign terms, deliverables, and budgets with influencers, ensuring seamless collaboration and mutual benefit. Oversaw creative content development, maintaining consistent brand messaging and high engagement rates in targeted regions.
Digital Music Marketing Expert at MusicPromoToday (MPT Agency)
February 1, 2020 - February 1, 2020Spearheaded artist development initiatives, aligning branding and promotion strategies with career goals. Designed and executed social media campaigns, enhancing fan engagement and follower growth. Managed streaming platform strategies, including playlist curation and performance analytics to maximize exposure. Led music PR efforts, securing media coverage, press features, and industry networking opportunities.
Marketing / Project Manager at Armenian Center of Young Analysts
February 1, 2018 - February 1, 2018Oversaw planning, execution, and evaluation of all NGO projects and events, ensuring alignment with organizational objectives. Developed and implemented comprehensive marketing strategies to promote events and increase community engagement. Coordinated cross-functional teams and external partnerships, maintaining efficient workflows and timely project delivery.
Senior Influencer Marketing Manager (Crypto Projects) at TheSoul Publishing
June 1, 2025 - December 1, 2025Led end-to-end influencer marketing campaigns for Web3/crypto. Managed creator outreach, negotiation, briefs, and multi-phase execution. Collaborated with SMM & PR teams to unify messaging. Tracked performance, optimized deliverables, and reported insights.
Digital Music Marketing Expert at Upwork (Freelance)
January 1, 2019 - September 1, 2025Developed and executed comprehensive digital marketing strategies for diverse music artists and bands. Managed social media accounts, driving engagement and follower growth by over 50% within six months. Implemented targeted social ads and PR campaigns, resulting in a 30% increase in streaming numbers. Facilitated playlist placements and music distribution, enhancing visibility and reach for clients.
Social Media Marketing Manager at Action Clutch
September 1, 2023 - June 1, 2025Managed the brand’s social media strategy across Instagram, TikTok, Facebook, and YouTube. Produced and optimized content, coordinated creators, and supported product launches. Increased engagement and reach through data-driven content planning and performance reporting. Curated targeted content calendars that increased audience interaction and strengthened brand presence.
Regional Influencer Marketing Manager at FBS.com
January 1, 2018 - May 1, 2020Managed influencer sourcing, negotiations, and campaign execution across regions. Spearheaded localized content strategies with micro-influencers to enhance brand authenticity, driving increased customer trust and regional market responsiveness. Cultivated strategic partnerships with niche influencers to diversify campaign reach, significantly enhancing engagement quality and regional brand visibility.
Digital Music Marketing Expert at MusicPromo Today
November 1, 2016 - February 1, 2020Develop targeted digital campaigns that increase audience engagement and expand reach across streaming platforms. Coordinate cross-functional teams to align marketing initiatives with release schedules, ensuring timely content delivery. Analyze listener data to optimize promotional strategies, improving campaign relevance and user retention. Manage partnerships with platforms and influencers to enhance brand visibility and drive music discovery. Implement performance tracking systems to monitor campaign effectiveness and guide strategic adjustments.
Digital Marketing Specialist (Intern) at iNexxus
November 1, 2016 - February 1, 2017Assisted in daily digital marketing tasks, enhancing brand visibility and engagement. Conducted market research to identify trends and opportunities, contributing to strategic planning. Developed content for social media platforms, increasing follower engagement. Collaborated with team members to implement marketing campaigns, gaining hands-on experience in a startup environment.
Marketing / Project Manager at Enlight Studies
February 1, 2015 - February 1, 2018Directed project planning, marketing campaigns, and cross-team coordination. Coordinated cross-functional communication to streamline campaign delivery, increasing stakeholder engagement and ensuring timely project completion within budget constraints. Coordinated cross-functional teams to streamline campaign workflows, accelerating project delivery and enhancing overall responsiveness to market changes.
Education
Masters at Agribusiness Teaching Center, Yerevan
September 1, 2016 - July 31, 2018Bachelory Degree at Armenian State University of Economics, Yerevan
January 1, 2010 - January 1, 2016Diploma at №5 High Scool after Norayr Sissakian, Ashtarak
September 1, 2000 - June 30, 2010Master's Degree at Agribusiness Teaching Center, Yerevan
September 1, 2016 - July 1, 2018Bachelor's Degree at Armenian State University of Economics, Yerevan
January 1, 2010 - January 1, 2016Diploma at №5 High School after Norayr Sissakian, Ashtarak
September 1, 2000 - June 1, 2010Master's Degree at Agribusiness Teaching Center
September 1, 2016 - June 1, 2018Bachelor's Degree at Armenian State University of Economics
September 1, 2010 - July 1, 2016High School Diploma at High School after Norayr Sissakian #5
September 1, 2000 - June 1, 2010Qualifications
Industry Experience
Media & Entertainment, Non-Profit Organization, Professional Services, Consumer Goods, Financial Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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