Available to hire
Hi, I’m Nikhil Wilanker, a commercially astute Senior Marketing Manager with over 10 years of experience leading and scaling marketing teams. I’ve worked across various sectors including professional services, finance, FMCG, retail, tourism, and B2B. I specialize in creating and delivering multi-channel marketing strategies aligned with business goals, covering brand, digital, events, PR, and internal communications.
I enjoy mentoring teams to foster creativity and high performance while acting as a trusted advisor to senior leaders. Data-driven decision making and maximizing ROI through effective budget management are some of the key strengths I bring to every project.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Associate Planning Director at Dentsu, Ireland
November 1, 2024 - June 7, 2024Drove €10M in global marketing investments, increasing ROI by 5% through strategic use of Google Ads, DV360, and data analytics across EMEA, APAC, and NAMER regions. Developed strong relationships with all specialist teams and agency partners to deliver best marketing campaigns and client work. Identified growth opportunities and recommended additional budget allocations, resulting in increased revenue and enhanced campaign outcomes. Collaborated with global cross-functional teams to ensure integrated execution and stakeholder alignment. Managed reporting, PCA’s, brief responses, and presentations. Maintained 100% invoice accuracy and timely billing by tracking campaign finances monthly with channel teams and finance.
Senior Digital Marketing Manager at Mindshare, Ireland
October 1, 2022 - October 31, 2024Designed and optimized omnichannel campaigns aligned with client KPIs, achieving a 20% uplift in conversions and YoY revenue growth. Managed 4+ clients in FMCG, Retail, Finance, Travel & Tourism, and Utility sectors. Supported Business Director in developing performance-led digital strategies for new and existing clients. Led QBRs and post-campaign analyses, delivering competitive insights and securing a 15% YoY increase in client media spend. Coached and mentored junior digital staff, managing 3 direct reports with tailored development plans. Led Brand Lift Studies across Meta, TikTok, and YouTube, driving significant lifts in ad recall, brand awareness, and consideration, and used insights to refine creative and audience strategies.
Senior Performance Marketing Executive at TechAds Media, Ireland
November 1, 2019 - October 31, 2022Planned, executed, and optimized PPC campaigns across Google, Facebook, and Bing, resulting in a 100%+ increase in overall profitability over three years. Spearheaded full-funnel digital marketing strategies, achieving 40%+ increase in organic traffic, 25% improved conversion rates, and uplift in brand engagement through SEO, SEM, social media, and content initiatives. Managed end-to-end performance marketing for SaaS client, reducing CPA by 28% while scaling monthly leads by 40%. Developed comprehensive SEO and website optimization strategy, improving keyword rankings and reducing bounce rates by 35%. Led and mentored a team of digital executives, driving 20% improvement in campaign efficiency through tailored training and fostering a growth-focused environment.
Assistant Manager Marketing at Raheja Universal, India
February 1, 2014 - August 31, 2018Developed and executed marketing strategies for premium real estate projects, driving 30% increase in lead generation and 25% brand awareness boost through targeted digital and offline channels. Managed campaign operations including budgets, purchase orders, approvals, invoicing, and reconciliation, ensuring 95% adherence to deadlines. Collaborated with creative agencies for promotional materials ensuring consistent brand messaging. Conducted monthly sales performance analyses, providing insights contributing to 15% product sales growth. Executed targeted customer acquisition strategies, expanding brand presence in India, USA, and Dubai. Directed market expansion strategies achieving consistent double-digit growth by aligning initiatives with market demands.
Marketing Executive at Ahuja Constructions, India
January 1, 2012 - January 31, 2014Led successful launch of affordable segment project, increasing market share by 25% by targeting price-sensitive segments. Crafted individualized strategies with channel partners to boost high-quality inquiries by 30%. Directed offline and online marketing strategies, enhancing brand perception and driving a 20% increase in sales through integrated campaigns and digital activations.
Associate Planning Director at Dentsu, Ireland
November 1, 2024 - June 23, 2024Drove €10M in global marketing investments, increasing ROI by 5% through strategic use of Google Ads, DV360, and data analytics across EMEA, APAC, and NAMER regions. Developed strong relationships with specialist teams and agency partners to deliver top marketing campaigns and client work. Identified growth opportunities leading to additional budget allocation and revenue increase. Collaborated with global cross-functional teams including media planners, creatives, and platform partners to ensure integrated execution and stakeholder alignment. Managed campaign reporting, PCA’s, responses to briefs, and presentations in line with client agreements. Maintained accurate campaign finances with 100% invoice accuracy and timely billing in cooperation with channel teams and finance.
Senior Digital Marketing Manager at Mindshare, Ireland
October 1, 2022 - October 31, 2024Designed and optimized omnichannel campaigns aligned with client KPIs, leading to a 20% uplift in conversions and year-over-year revenue growth. Managed over 4 clients across FMCG, Retail, Finance, Travel & Tourism, and Utility sectors. Supported the Business Director in briefing responses and developed performance-led digital strategies for both new and existing clients. Led quarterly business reviews and post-campaign analyses delivering insights that secured a 15% YoY increase in client media spend. Coached and mentored junior digital staff, managing 3 direct reports through tailored development plans and campaign guidance. Led Brand Lift Studies across Meta, TikTok, and YouTube generating significant lifts in ad recall, brand awareness, and consideration, using insights to optimize creative and audience strategies.
Senior Performance Marketing Executive at TechAds Media, Ireland
November 1, 2019 - October 31, 2022Planned, executed, and optimized PPC campaigns across Google, Facebook, and Bing leading to over 100% increase in overall profitability across three years. Developed full-funnel digital marketing strategies for key clients, increasing organic traffic by over 40%, improving conversion rates by 25%, and boosting brand engagement through SEO, SEM, social media, and content initiatives. Managed performance marketing for a SaaS client, reducing CPA by 28% while scaling monthly leads by 40%. Built and led an SEO and website optimization strategy, improving keyword rankings and reducing bounce rates by 35%. Mentored a team of digital marketers, enhancing campaign efficiency by 20% through customized training and fostering a collaborative work environment.
Assistant Manager Marketing at Raheja Universal, India
February 1, 2014 - August 31, 2018Developed and executed impactful marketing strategies for premium real estate projects, driving a 30% increase in lead generation and 25% raise in brand awareness via targeted digital and offline channels. Managed full campaign operations ensuring timely delivery within budget with 95% deadline adherence. Collaborated with creative agencies to produce promotional materials including print, video, digital, sales tools, and websites with consistent brand messaging. Conducted monthly sales analyses providing insights contributing to a 15% growth in product sales. Executed targeted customer acquisition strategies resulting in a 40% increase in customers and expanded brand presence in India, USA, and Dubai through strategic market expansion aligned with market opportunities and consumer demands.
Marketing Executive at Ahuja Constructions, India
January 1, 2012 - January 31, 2014Led the successful launch of an affordable segment project resulting in a 25% increase in market share targeting price-sensitive segments. Crafted customized strategies with channel partners increasing high-quality inquiries by 30% through performance-driven collaboration. Directed offline and online marketing strategies enhancing brand perception, driving a 20% sales increase via integrated campaigns and digital activations.
Associate Planning Director at Dentsu, Ireland
November 1, 2024 - June 14, 2024Drove €10M in global marketing investments, increasing ROI by 5% through strategic use of Google Ads, DV360, and data analytics across EMEA, APAC, and NAMER regions. Developed strong relationships with specialist teams and agency partners to deliver optimal marketing campaigns. Identified growth opportunities to recommend additional budget allocations, enhancing campaign outcomes. Collaborated with global cross-functional teams to ensure integrated execution and stakeholder alignment. Managed campaign finances with 100% invoice accuracy and timely billing.
Senior Digital Marketing Manager at Mindshare, Ireland
October 1, 2022 - October 31, 2024Designed and optimized omnichannel campaigns aligned with client KPIs, achieving a 20% uplift in conversions and year-on-year revenue growth. Worked with major clients in FMCG, Retail, Finance, Travel & Tourism, and Utility sectors. Supported the Business Director on briefs and developed performance-led digital strategies. Led QBRs and post-campaign analysis, securing a 15% year-on-year increase in client media spend. Coached junior staff and managed three direct reports. Led Brand Lift Studies on Meta, TikTok, and YouTube, achieving significant improvements in ad recall, brand awareness, and consideration.
Senior Performance Marketing Executive at TechAds Media, Ireland
November 1, 2019 - October 31, 2022Planned, executed, and optimized PPC campaigns across Google, Facebook, and Bing, doubling profitability over three years. Developed full-funnel digital marketing strategies boosting organic traffic by 40%, improving conversion rates by 25%, and increasing brand engagement. Managed paid media for a SaaS client, reducing CPA by 28% and scaling monthly leads by 40%. Created SEO and website optimization strategies that improved keyword rankings and reduced bounce rates by 35%. Led and mentored a team, improving campaign efficiency by 20%.
Assistant Manager Marketing at Raheja Universal, India
February 1, 2014 - August 31, 2018Developed and executed marketing strategies for premium real estate projects, increasing lead generation by 30% and brand awareness by 25%. Managed campaign operations including budgets, approvals, invoicing, ensuring on-time delivery with 95% adherence to deadlines. Collaborated with creative agencies to produce promotional materials ensuring consistent branding. Conducted monthly sales performance analyses contributing to a 15% growth in sales. Executed marketing strategies that increased customer acquisition by 40% and expanded brand presence across India, USA, and Dubai with consistent double-digit growth.
Marketing Executive at Ahuja Constructions, India
January 1, 2012 - January 31, 2014Led the launch of an affordable housing segment project, increasing market share by 25%. Collaborated with channel partners to boost high-quality inquiries by 30%. Directed offline and online marketing strategies enhancing brand perception and driving a 20% increase in sales through integrated campaigns and digital activations.
Associate Planning Director at Dentsu
October 1, 2024 - PresentOwned and led the development and execution of integrated marketing strategies aligned with commercial priorities, resulting in a 25% increase in brand engagement. Scaled and mentored a growing marketing team, fostering creativity, accountability, and high performance. Acted as a trusted marketing advisor to senior partners and directors across multiple service lines, ensuring alignment of marketing with business objectives. Directed a broad range of marketing activities including digital campaigns, content marketing, events, PR, and internal communications. Used campaign analytics, client feedback, and market trends to drive data-led decision making and continuous optimization. Maintained full budget ownership, managing spend and reporting ROI to senior leadership.
Senior Digital Marketing Manager at Mindshare
October 1, 2024 - July 9, 2025Took full ownership of client marketing strategies, leading multi-channel campaigns that increased performance by 30% while aligning with client commercial goals. Grew and developed a small marketing team, emphasizing professional development and creative excellence. Engaged deeply with client directors and internal stakeholders across service lines, becoming their go-to marketing advisor. Managed end-to-end marketing delivery, incorporating digital, content, event marketing, PR, and internal communications. Applied insights from campaign performance and client feedback to refine marketing tactics and improve ROI. Controlled marketing budgets, ensuring effective allocation and transparent reporting on results.
Snr. Performance Marketing Executive at TechAds Media
October 1, 2024 - July 9, 2025Led multi-channel B2B & B2C campaigns that delivered a 20% increase in qualified leads and aligned tightly with business growth objectives. Cultivated trusted relationships with internal teams and external suppliers, supporting cross-business marketing alignment. Oversaw diverse marketing activities, including digital advertising, PR, and events, enhancing brand visibility. Analyzed market trends and client feedback alongside campaign data to optimize marketing impact. Held full budget responsibility, improving campaign ROI by 22% through strategic spend management. Supported a collaborative and hands-on approach within the marketing team to maximize results.
Assistant Manager Marketing at Raheja Universal
August 1, 2018 - July 9, 2025Owned brand and event marketing strategies aligned with rapid business expansion, increasing brand awareness by 35%. Coordinated cross-functional teams and external agencies, delivering campaigns spanning digital, offline, events, PR, and internal communications. Built trusted advisor relationships with senior management to ensure marketing supported evolving business priorities. Managed marketing budgets fully, optimizing spend and delivering measurable commercial impact. Led execution of sponsorships and stakeholder engagement events to deepen client relationships. Utilized client and market feedback alongside performance data to continuously enhance marketing initiatives.
Education
MSc at UCD Michael Smurfit Graduate Business School, Dublin, Ireland
January 1, 2018 - December 31, 2019Master of Business Administration at ITM Business School, India
January 1, 2010 - December 31, 2012MSc Digital Marketing at UCD Michael Smurfit Graduate Business School, Dublin, Ireland
January 1, 2018 - December 31, 2019Master of Business Administration - Marketing at ITM Business School, India
January 1, 2010 - December 31, 2012MSc at UCD Michael Smurfit Graduate Business School
January 1, 2018 - December 31, 2019Master of Business Administration at ITM Business School, India
January 1, 2010 - December 31, 2012MSc Digital Marketing at UCD Michael Smurfit Graduate Business School
January 1, 2018 - December 31, 2019Master of Business Administration - Marketing at ITM Business School
January 1, 2010 - December 31, 2012Qualifications
Advanced Google Analytics
January 1, 2023 - December 31, 2023Google Ads Fundamentals
January 1, 2023 - December 31, 2023DV360
January 1, 2023 - December 31, 2023Pinterest Certified Media Buyer
January 1, 2023 - December 31, 2023Hootsuite Social Marketing Certification
January 1, 2023 - December 31, 2023TAM Ireland (TV Masters)
January 1, 2023 - December 31, 2023Shopping Ads
January 1, 2023 - December 31, 2023Advanced Google Analytics
January 11, 2030 - July 3, 2025Google Ads Fundamentals
January 11, 2030 - July 3, 2025DV360
January 11, 2030 - July 3, 2025Pinterest Certified Media Buyer
January 11, 2030 - July 3, 2025Hootsuite Social Marketing Certification
January 11, 2030 - July 3, 2025TAM Ireland (TV Masters)
January 11, 2030 - July 3, 2025Shopping Ads
January 11, 2030 - July 3, 2025Advanced Google Analytics
January 11, 2030 - July 9, 2025Google Ads Fundamentals
January 11, 2030 - July 9, 2025DV360
January 11, 2030 - July 9, 2025Shopping Ads
January 11, 2030 - July 9, 2025Looker Studio / Data Studio
January 11, 2030 - July 9, 2025Certified Media Buyer
January 11, 2030 - July 9, 2025Social Marketing Certification
January 11, 2030 - July 9, 2025TV Masters
January 11, 2030 - July 9, 2025Industry Experience
Financial Services, Real Estate & Construction, Consumer Goods, Retail, Travel & Hospitality, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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