I am a dynamic and innovative branding specialist, renowned for my exceptional ability to transform businesses through the power of compelling brand identities. I am passionate about graphic communication and its immense power in shaping experiences. Whether it is a cause I believe in or expressing the soul of a brand, my aim is to inspire action, shift perspectives, open minds and hearts, and connect. Born and raised in a multicultural environment, I have developed a unique perspective on design and communication. I earned my degree in Design from St. Clair College, Windsor, and the Center for Creative Studies, Detroit, where I honed my skills in merging aesthetics with strategic thinking. My approach combines a deep appreciation for a brand’s core values with a forward-thinking mindset, allowing me to create brand experiences that resonate with target audiences.

Seba Haddad

I am a dynamic and innovative branding specialist, renowned for my exceptional ability to transform businesses through the power of compelling brand identities. I am passionate about graphic communication and its immense power in shaping experiences. Whether it is a cause I believe in or expressing the soul of a brand, my aim is to inspire action, shift perspectives, open minds and hearts, and connect. Born and raised in a multicultural environment, I have developed a unique perspective on design and communication. I earned my degree in Design from St. Clair College, Windsor, and the Center for Creative Studies, Detroit, where I honed my skills in merging aesthetics with strategic thinking. My approach combines a deep appreciation for a brand’s core values with a forward-thinking mindset, allowing me to create brand experiences that resonate with target audiences.

Available to hire

I am a dynamic and innovative branding specialist, renowned for my exceptional ability to transform businesses through the power of compelling brand identities. I am passionate about graphic communication and its immense power in shaping experiences. Whether it is a cause I believe in or expressing the soul of a brand, my aim is to inspire action, shift perspectives, open minds and hearts, and connect.
Born and raised in a multicultural environment, I have developed a unique perspective on design and communication. I earned my degree in Design from St. Clair College, Windsor, and the Center for Creative Studies, Detroit, where I honed my skills in merging aesthetics with strategic thinking. My approach combines a deep appreciation for a brand’s core values with a forward-thinking mindset, allowing me to create brand experiences that resonate with target audiences.

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Language

English
Fluent
Arabic
Advanced
French
Advanced
Spanish; Castilian
Intermediate

Work Experience

Branding Specialist/Visual Storyteller at HCA Mindbox
January 1, 2022 - June 22, 2024
Responsible for branding, marketing, campaign development, graphic design, and project management. Worked with clients including Windsor Regional Hospital, Edrington, Disaronno, Devonshire Mall, and Cushman Wakefield.
Founder/Creative Director at Design Republic Studio Inc.
January 1, 2017 - June 22, 2024
Led branding, marketing, social media strategy, campaign development, graphic design, client relations, and project management. Clients served include DP World, AccorHotels, Zee Living TV, Kent College, and Mompreneurs Worldwide.
Branding Manager at Build A Dream (non-profit org)
January 1, 2020 - December 31, 2021
Managed branding, campaign development, digital engagement, virtual events, graphic design, and project management.
Creative Services Director at Staytus
January 1, 2016 - December 31, 2017
Directed digital engagement, UI/UX design, client relations, innovation development, and project management. Clients included Dorchester, Hyatt, IHG, Jumeirah, Kempinski, Lucien Barrière, and Marriott.
Creative Consultant at Palmer's
January 1, 2013 - December 31, 2016
Provided art direction, conceptual development, and brand engagement.
Director of Design & Production at Sweatbeam
January 1, 2010 - December 31, 2012
Handled art direction, quality control, graphic design, and project management for clients including Zabeel Saray, Westin, Jumeirah, Monte-Carlo SBM, and Ritz Carlton.
Branding Specialist/Visual Storyteller at HCA Mindbox
January 1, 2022 - Present
Responsible for branding, marketing, campaign development, graphic design, and project management for clients including Windsor Regional Hospital, Edrington, Disaronno, Devonshire Mall, and Cushman Wakefield.
Founder/Creative Director at Design Republic Studio Inc.
January 1, 2017 - Present
Led branding, marketing, social media strategy, campaign development, graphic design, client relations, and project management for clients such as DP World, AccorHotels, Zee Living TV, Kent College, and Mompreneurs Worldwide.
Branding Manager at Build A Dream (non-profit org)
December 31, 2021 - August 18, 2025
Managed branding, campaign development, digital engagement, virtual events, graphic design, and project management.
Creative Services Director at Staytus
December 31, 2017 - August 18, 2025
Handled digital engagement, UI/UX design, client relations, innovation development, and project management for clients including Dorchester, Hyatt, IHG, Jumeirah, Kempinski, Lucien Barrière, and Marriott.
Creative Consultant at Palmer’s
December 31, 2016 - August 18, 2025
Provided art direction, conceptual development, and brand engagement.
Director of Design & Production at Sweatbeam
December 31, 2012 - August 18, 2025
Oversaw art direction, quality control, graphic design, and project management for clients such as Zabeel Saray, Westin, Jumeirah, Monte-Carlo SBM, and Ritz Carlton.
Branding Specialist/Visual Storyteller at HCA Mindbox
January 1, 2022 - Present
Responsible for branding, marketing, campaign development, graphic design, and project management. Worked with clients such as Windsor Regional Hospital, Edrington, Disaronno, Devonshire Mall, and Cushman Wakefield.
Founder/Creative Director at Design Republic Studio Inc.
January 1, 2017 - Present
Led branding, marketing, social media strategy, campaign development, graphic design, client relations, and project management. Served clients including DP World, AccorHotels, Zee Living TV, Kent College, and Momprenuers Worldwide.
Branding Manager at Build A Dream (non-profit organization)
December 31, 2021 - August 18, 2025
Managed branding, campaign development, digital engagement, virtual events, graphic design, and project management.
Creative Services Director at Staytus
December 31, 2017 - August 18, 2025
Handled digital engagement, UI/UX design, client relations, innovation development, and project management. Clients included Dorchester, Hyatt, IHG, Jumeirah, Kempinski, Lucien Barrière, Marriott.
Creative Consultant at Palmer’s
December 31, 2016 - August 18, 2025
Provided art direction, conceptual development, and brand engagement.
Director of Design & Production at Sweatbeam
December 31, 2012 - August 18, 2025
Oversaw art direction, quality control, graphic design, and project management. Clients included Zabeel Saray, Westin, Jumeirah, Monte-Carlo SBM, Ritz Carlton.

Education

Diploma at St. Clair College
January 1, 1996 - December 31, 1996
Diploma, Graphic Communication at St. Clair College
January 1, 1996 - December 31, 1996
Part-time credits, Communication Studies at University of Windsor
January 1, 2000 - December 31, 2000
Part-time credits, Art Direction at College for Creative Studies
January 1, 2002 - December 31, 2002
Diploma at St. Clair College
January 1, 1996 - December 31, 1996
Part-time credits at University of Windsor
January 1, 2000 - December 31, 2000
Part-time credits at College for Creative Studies
January 1, 2002 - December 31, 2002

Qualifications

NLP Coach & Practitioner, Neuro-Linguistic Programming
January 1, 2013 - December 31, 2013
NLP Coach & Practitioner, Neuro-Linguistic Programming
January 1, 2013 - August 18, 2025
NLP Coach & Practitioner, Neuro-Linguistic Programming
January 1, 2013 - August 18, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Non-Profit Organization, Healthcare, Retail, Professional Services