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Hi, I'm Shaiju Mathew, a strategic and creative brand marketing leader with over 15 years of experience in building iconic brands and leading integrated marketing campaigns around the globe. I love telling stories that connect deeply with audiences, and I'm passionate about transforming brands to drive growth and purpose. Throughout my career, I've partnered with startups, global companies, and institutions to craft brand identities and execute full-funnel strategies. Whether it's digital, social, or traditional channels, I thrive on creating meaningful brand experiences that resonate and deliver results.…Hi, I'm Shaiju Mathew, a strategic and creative brand marketing leader with over 15 years of experience in building iconic brands and leading integrated marketing campaigns around the globe. I love telling stories that connect deeply with audiences, and I'm passionate about transforming brands to drive growth and purpose. Throughout my career, I've partnered with startups, global companies, and institutions to craft brand identities and execute full-funnel strategies. Whether it's digital, social, or traditional channels, I thrive on creating meaningful brand experiences that resonate and deliver results.

Shaiju Mathew

Writer, Creative Director, Brand Strategist, +2

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Hi, I'm Shaiju Mathew, a strategic and creative brand marketing leader with over 15 years of experience in building iconic brands and leading integrated marketing campaigns around the globe. I love telling stories that connect deeply with audiences, and I'm passionate about transforming brands to drive growth and purpose. Throughout my career, I've partnered with startups, global companies, and institutions to craft brand identities and execute full-funnel strategies. Whether it's digital, social, or traditional channels, I thrive on creating meaningful brand experiences that resonate and deliver results.…Hi, I'm Shaiju Mathew, a strategic and creative brand marketing leader with over 15 years of experience in building iconic brands and leading integrated marketing campaigns around the globe. I love telling stories that connect deeply with audiences, and I'm passionate about transforming brands to drive growth and purpose. Throughout my career, I've partnered with startups, global companies, and institutions to craft brand identities and execute full-funnel strategies. Whether it's digital, social, or traditional channels, I thrive on creating meaningful brand experiences that resonate and deliver results.

Available to hire

Hi, I’m Shaiju Mathew, a strategic and creative brand marketing leader with over 15 years of experience in building iconic brands and leading integrated marketing campaigns around the globe. I love telling stories that connect deeply with audiences, and I’m passionate about transforming brands to drive growth and purpose.

Throughout my career, I’ve partnered with startups, global companies, and institutions to craft brand identities and execute full-funnel strategies. Whether it’s digital, social, or traditional channels, I thrive on creating meaningful brand experiences that resonate and deliver results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Brand & Integrated Marketing at Bluu Kazi Inc.

January 1, 2024 - June 19, 2024

Partnered with early-stage startups, law enforcement agencies, and educational institutions to define and execute comprehensive brand strategies. Led client engagements across brand identity, recruitment marketing, employer branding, and internal communications. Designed custom go-to-market strategies tailored to niche sectors with limited brand visibility and constrained budgets. Built digital presence and visual identities from the ground up for 10+ new brands, including websites, brand kits, and launch assets. Conceptualized and executed sector-specific brand campaigns ranging from law enforcement diversity hiring to educational institution rebranding. Conducted in-depth brand audits and implemented storytelling-driven content plans to improve community engagement and recruitment results. Currently leading the development of Swipe Bluu, an innovative recruitment platform modeled after dating apps to streamline the recruiter-candidate match experience.

Senior Manager, Brand Marketing & Communications at Vancity

May 1, 2022 - December 31, 2023

Owned end-to-end campaign strategy for B2B and B2C financial products, ensuring alignment with Vancity’s community-driven mission. Led integrated marketing campaigns spanning OOH, digital, social, and PR to promote financial products and community programs. Directed content creation, brand messaging, and storytelling across channels to strengthen brand equity. Worked cross-functionally with product, analytics, and creative teams to optimize performance and ROI. Key Achievement: Generated $600M in new revenue through a 3-month omnichannel campaign, increasing brand awareness by 45%.

Global Brand Marketing Lead at Shopify

January 1, 2018 - April 30, 2022

Developed and led Shopify’s global brand marketing strategy, scaling the company’s presence across North America, EMEA, and APAC. Shaped the company’s brand narrative through deep audience insights, influencer partnerships, and creative campaigns. Managed a 15-person cross-functional brand team, overseeing brand identity, content strategy, and digital storytelling. Launched global brand campaigns across paid media, social platforms, and events to enhance Shopify's positioning in the tech and eCommerce space. Key Achievement: Increased global brand engagement by 4x and contributed to record-breaking talent acquisition and customer growth in 2021.

Brand Director – Consumer & Digital at Furlenco

April 1, 2015 - December 31, 2017

Rebranded Furlenco into a lifestyle-first home brand, repositioning it in the market through emotional storytelling and aspirational content. Led customer insights, campaign planning, brand activations, and strategic partnerships with platforms like Airbnb, Uber, and TVF. Oversaw a 10-member creative and performance team, executing 360° brand campaigns across metros. Key Achievement: Scaled user base from 150 to 35,000 within 12 months through high-impact brand collaborations and digital storytelling.

Brand & Demand Generation Manager at Simplilearn

April 1, 2013 - March 31, 2015

Managed global brand positioning and marketing communications for one of the fastest-growing edtech brands. Executed full-funnel brand campaigns across performance, content, SEO, and email marketing. Defined messaging frameworks to differentiate Simplilearn in competitive global markets. Key Achievement: Boosted customer acquisition by 55% in the U.S. and led brand refresh that resulted in industry recognition.