Available to hire
Hi, I’m Thomas Tielli, a digital marketing specialist with over 8 years of experience in demand generation, paid acquisition, and SEO optimization. I love crafting data-driven marketing strategies that drive lead generation and help businesses grow. Collaborating with teams and optimizing marketing efforts across various channels is what I do best.
I’m passionate about continuously learning and leveraging new tools and techniques to improve campaign performance and user journeys. When I’m not optimizing ads or managing campaigns, I enjoy exploring interests like AI, blockchain technologies, and the dynamics of trading and finance.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Italian
Advanced
Work Experience
Senior Digital Advertising Specialist at Moneris
January 1, 2025 - June 12, 2024Manage and optimize campaigns on Google Ads, Bing Ads, Apple Search Ads and various programmatic platforms with a seven-figure annual budget. Manage and optimize campaigns on paid social channels: Meta, X, Quora, TikTok. Direct the launch of multi-channel marketing campaigns, ensuring alignment between creative, analytics, and paid media teams to achieve campaign objectives. Collaborate with creative teams to develop compelling ad concepts and messaging. Present campaign performance reports to senior leadership, providing actionable insights and recommendations to optimize marketing strategies.
Demand Generation Manager at UEAT
November 1, 2022 - June 12, 2024Managed multi-channel paid campaigns (Google Ads, Meta, LinkedIn, TikTok) with a 250K−1M annual budget, achieving a 25% increase in ROAS. Optimized landing pages through A/B testing, improving conversion rates by 15%. Developed email nurturing sequences, increasing lead-to-opportunity conversion rates by 20%. Collaborated with vendors and product teams to create resources (case studies, webinars) that aligned with product propositions and supported sales enablement. Partnered with cross-functional teams to align marketing efforts with business objectives, ensuring consistent messaging across all channels.
Digital Acquisition Manager at Guru Beverage Inc
February 1, 2022 - November 30, 2022Developed and executed paid acquisition strategies across Google Ads, Snapchat, TikTok, and Meta, achieving a 20% reduction in CAC. Management of projects related to SEO, UX and E-commerce of the guruenergy.com website.
Product Owner / SEO Expert at Intact
January 1, 2020 - December 31, 2021Vision, strategy and roadmap development of Belair sites in line with business objectives. Spearheaded SEO strategies that increased organic traffic by 8% and improved keyword rankings for 20+ high-value terms. Led cross-functional teams to implement SEO and UX optimization strategies. Partnered with UX designers and developers to optimize website navigation and user experience, leading to an increase in conversion rates. Implementation of growth hacking strategies within the various promotional sites.
Marketing & eCommerce Project Manager at Webtarget
May 1, 2018 - November 30, 2019Managed digital advertising strategies with a $150K annual budget, achieving a 20% increase in ROAS across Google Ads and social media campaigns. Analyze and made recommendations on the SEO Strategy. Manage the production and publication of content for websites, blogs, social networks, and newsletters. Project Management for websites improvement and creation.
Digital Marketing Strategist at Bulldozer Québec
January 1, 2017 - January 31, 2018Management of marketing projects (Jira). Creation and implementation of digital marketing strategies. Management of Google Ads, Analytic, and Facebook accounts. Data analysis and dashboards production.
Senior Digital Advertising Specialist at Moneris
January 1, 2025 - June 26, 2025Manage and optimize campaigns on Google Ads, Bing Ads, Apple Search Ads and various programmatic platforms with a seven-figure annual budget. Manage and optimize campaigns on paid social channels: Meta, X, Quora, TikTok. Direct the launch of multi-channel marketing campaigns, ensuring alignment between creative, analytics, and paid media teams to achieve campaign objectives. Collaborate with creative teams to develop compelling ad concepts and messaging. Present campaign performance reports to senior leadership, providing actionable insights and recommendations to optimize marketing strategies.
Demand Generation Manager at UEAT
November 1, 2022 - June 26, 2025Managed multi-channel paid campaigns (Google Ads, Meta, LinkedIn, TikTok) with a 250K–1M annual budget, achieving a 25% increase in ROAS. Optimized landing pages through A/B testing, improving conversion rates by 15%. Developed email nurturing sequences, increasing lead-to-opportunity conversion rates by 20%. Collaborated with vendors and product teams to create resources such as case studies and webinars aligned with product propositions and sales enablement. Partnered with cross-functional teams to align marketing efforts with business objectives, ensuring consistent messaging across all channels.
Digital Acquisition Manager at Guru Beverage Inc
February 1, 2022 - November 30, 2022Developed and executed paid acquisition strategies across Google Ads, Snapchat, TikTok, and Meta, achieving a 20% reduction in CAC. Managed projects related to SEO, UX, and e-commerce of the guruenergy.com website.
Product Owner / SEO Expert at Intact
January 1, 2020 - December 31, 2021Vision, strategy, and roadmap development of Belair sites in line with business objectives. Spearheaded SEO strategies that increased organic traffic by 8% and improved keyword rankings for 20+ high-value terms. Led cross-functional teams to implement SEO and UX optimization strategies. Partnered with UX designers and developers to optimize website navigation and user experience, leading to an increase in conversion rates. Implemented growth hacking strategies within various promotional sites.
Marketing & eCommerce Project Manager at Webtarget
May 1, 2018 - November 30, 2019Managed digital advertising strategies with a $150K annual budget, achieving a 20% increase in ROAS across Google Ads and social media campaigns. Analyzed and made recommendations on SEO strategy. Managed the production and publication of content for websites, blogs, social networks, and newsletters. Project management for website improvements and creation.
Digital Marketing Strategist at Bulldozer Québec
January 1, 2017 - January 31, 2018Management of marketing projects using Jira. Created and implemented digital marketing strategies. Managed Google Ads, Analytics, and Facebook accounts. Conducted data analysis and produced dashboards.
Senior Digital Advertising Specialist at Moneris
January 1, 2025 - June 10, 2024Manage and optimize campaigns on Google Ads, Bing Ads, Apple Search Ads and various programmatic platforms with a seven-figure annual budget. Manage and optimize campaigns on paid social channels: Meta, X, Quora, TikTok. Direct the launch of multi-channel marketing campaigns, ensuring alignment between creative, analytics, and paid media teams to achieve campaign objectives. Collaborate with creative teams to develop compelling ad concepts and messaging. Present campaign performance reports to senior leadership, providing actionable insights and recommendations to optimize marketing strategies.
Demand Generation Manager at UEAT
November 1, 2022 - June 10, 2024Managed multi-channel paid campaigns (Google Ads, Meta, LinkedIn, TikTok) with a 250K−1M annual budget, achieving a 25% increase in ROAS. Optimized landing pages through A/B testing, improving conversion rates by 15%. Developed email nurturing sequences, increasing lead-to-opportunity conversion rates by 20%. Collaborated with vendors and product teams to create resources (case studies, webinars) that aligned with product propositions and supported sales enablement. Partnered with cross-functional teams to align marketing efforts with business objectives, ensuring consistent messaging across all channels.
Digital Acquisition Manager at Guru Beverage Inc
February 1, 2022 - November 30, 2022Developed and executed paid acquisition strategies across Google Ads, Snapchat, TikTok, and Meta, achieving a 20% reduction in CAC. Management of projects related to SEO, UX and E-commerce of the guruenergy.com website.
Product Owner / SEO Expert at Intact
January 1, 2020 - December 31, 2021Vision, strategy and roadmap development of Belair sites in line with business objectives. Spearheaded SEO strategies that increased organic traffic by 8% and improved keyword rankings for 20+ high-value terms. Led cross-functional teams to implement SEO and UX optimization strategies. Partnered with UX designers and developers to optimize website navigation and user experience, leading to an increase in conversion rates. Implementation of growth hacking strategies within the various promotional sites.
Marketing & eCommerce Project Manager at Webtarget
May 1, 2018 - November 30, 2019Managed digital advertising strategies with a $150K annual budget, achieving a 20% increase in ROAS across Google Ads and social media campaigns. Analyze and make recommendations on the SEO Strategy. Manage the production and publication of content for websites, blogs, social networks, and newsletters. Project Management for websites improvement and creation.
Digital Marketing Strategist at Bulldozer Québec
January 1, 2017 - January 31, 2018Management of marketing projects (Jira). Creation and implementation of digital marketing strategies. Management of Google Ads, Analytic, and Facebook accounts. Data analysis and dashboards production.
Education
Master of Business Administration (MBA) at Université Laval, Québec, Canada
January 1, 2016 - December 31, 2018Bachelor at PSB Paris School of Business, Paris, France
January 1, 2011 - December 31, 2015Bachelor of Business Administration at Handelshøyskolen BI, Oslo, Norway
January 1, 2015 - December 31, 2015Qualifications
Google Ads Search
March 1, 2025 - March 31, 2025Digital Marketing
March 1, 2025 - March 31, 2025Industry Experience
Software & Internet, Consumer Goods, Retail, Financial Services, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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