Available to hire
I am a Creative Director with extensive expertise leading the creative vision for Fortune 500 brands. I translate complex marketing strategies into compelling results, driving measurable growth, elevated consumer engagement, and award-winning activations.
I have led cross-functional teams and collaborated with marketing, product, and executive leadership to craft cohesive narratives across digital, print, packaging, and experiential channels. I am known for translating strategy into tangible brand equity and delivering results across markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Creative Director at AHEAD-OF-THE-CURVE, LLC
January 1, 2012 - June 11, 2024Led cross-functional teams to execute award-winning brand campaigns and product innovations for Fortune 500 companies and global entertainment leaders. Drove the creative vision behind multimillion-dollar initiatives for major brands such as Keurig Dr Pepper, Disney, Warner Bros., Marvel, and TGIFridays, delivering measurable market impact. Collaborated with marketing, product, and executive leadership to craft cohesive brand narratives and visual strategies enhancing brand equity and consumer engagement. Oversaw full-cycle creative execution across digital, print, packaging, and experiential channels ensuring alignment with strategic objectives and market trends. Presented high-impact creative concepts to C-suite executives to secure approvals for launches, repositioning, and integrated campaigns.
VP, Creative Director at SHERWOOD BRANDS
June 1, 2010 - January 1, 2012Spearheaded end-to-end licensed retail branding and product development strategies for high-profile clients such as Hasbro, Marvel, Crayola, DreamWorks, Warner Bros., JIM BEAM, and Build-A-Bear Workshop. Directed cross-functional creative teams launching multi-channel retail products that strengthened brand identity and drove revenue growth. Oversaw concept-to-shelf processes ensuring visual storytelling, brand integrity, and market alignment across product lines and packaging. Cultivated and managed licensing partnerships with creative direction and IP compliance across marketing and retail touchpoints. Delivered award-winning design and branding solutions enhancing product visibility, accelerating sell-through rates, and supporting long-term client retention.
Creative Director at ATOMICA
January 1, 2006 - June 1, 2010Led end-to-end development of multi-channel marketing campaigns for Fortune 500 clients across CPG, private label, and toy/confection sectors. Directed creative strategy and execution for clients including Campbell's Soup, Elmer's, Kimberly-Clark, Chick-Fil-A, and Bacardi ensuring brand alignment and market differentiation. Managed cross-functional teams delivering innovative campaign assets under tight deadlines, securing consistent client retention and over 30% repeat business. Oversaw packaging, in-store promotions, digital content, and print collateral design for national campaigns with broad consumer reach. Collaborated directly with stakeholders and marketing directors translating business objectives into compelling visual narratives that enhanced brand equity.
Creative Director at Confidential Company in Detroit, Michigan
January 11, 2030 - January 11, 2030Directed end-to-end creative strategy and execution for high-profile national campaigns across retail, CPG, and entertainment brands resulting in an average 30% increase in consumer engagement. Led cross-functional teams of designers, copywriters, and brand managers developing integrated shopper marketing experiences with consistent messaging across digital, in-store, and event platforms. Conceptualized and launched award-winning experiential events and promotional activations for clients such as Royal Caribbean, boosting brand visibility and foot traffic by over 40%. Collaborated with Fortune 500 clients including Keurig Dr Pepper, ConAgra Foods, Procter & Gamble (Pet), Little Caesars, Levi Strauss, GSK, and Pfizer to align creative direction with strategic business goals, improving brand perception and ROI. Managed production timelines, vendor partnerships, and budgets for multimillion-dollar campaigns, delivering assets on time and under budget.
Creative Director at POP
January 1, 1997 - June 1, 2002Led creative direction and execution for integrated retail marketing campaigns across 10+ Fortune 500 CPG and QSR brands ensuring consistent brand storytelling and visual identity. Directed cross-functional teams delivering high-impact shopper marketing solutions increasing client engagement and repeat business. Developed innovative in-store promotional strategies that boosted product visibility and contributed to double-digit sales growth for key accounts including Kraft Foods, Campbell's Soup, Pizza Pizza, Budget-Rent-A-Car, and Pepsi. Collaborated with clients and senior stakeholders translating brand objectives into creative briefs, securing multi-million dollar campaign approvals and long-term partnerships. Oversaw end-to-end creative lifecycle from concept through production managing timelines, budgets, and vendor coordination to deliver on time and under budget.
Creative Director at AHEAD-OF-THE-CURVE, LLC
January 1, 2012 - PresentLead cross-functional teams to execute award-winning brand campaigns and product innovations for Fortune 500 companies and global entertainment leaders. Drive the creative vision behind multimillion-dollar initiatives for brands such as Keurig Dr Pepper, Disney, Warner Bros., Marvel, and TGI Fridays. Collaborate with marketing, product, and executive leadership to craft cohesive brand narratives and visual strategies that enhance equity and drive consumer engagement. Oversee full-cycle creative execution across digital, print, packaging, and experiential channels, ensuring alignment with strategic objectives and market trends. Present high-impact creative concepts to c-level executives to secure approvals for brand launches, repositioning strategies, and integrated campaign activations.
VP, Creative Director at SHERWOOD BRANDS
January 1, 2012 - September 25, 2025Spearheaded end-to-end licensed retail branding and product development strategies for high-profile clients including Hasbro, Marvel, Crayola, DreamWorks, Warner Bros., JIM BEAM, and Build-A-Bear Workshop. Directed cross-functional creative teams in the successful launch of multi-channel retail products that strengthened brand identity and drove revenue growth. Oversaw concept-to-shelf development processes, ensuring visual storytelling, brand integrity, and market alignment across all product lines and packaging. Cultivated and managed key licensing partnerships, negotiating creative direction and ensuring adherence to IP standards across all marketing and retail touch points. Delivered award-winning design and branding solutions that enhanced product visibility, accelerated sell-through, and contributed to long-term client retention.
Creative Director at ATOMICA
December 1, 2005 - September 25, 2025Led the end-to-end development of multichannel marketing campaigns for Fortune 500 clients across CPG, private-label, and toy/confection sectors, elevating brand visibility and driving measurable ROI. Directed creative strategy and execution for high-profile clients, including Campbell's Soup, Elmer's, Kimberly-Clark, Chick-fil-A, and Bacardi, ensuring brand alignment and market differentiation. Oversaw the design and branding of CPG packaging, private label branding, retail in-store promotions, shopper marketing, brand identity, digital content, and print collateral. Collaborated with clients and marketing directors to translate business objectives into compelling visual narratives that enhanced customer engagement and brand equity.
Creative Director at POP
June 1, 2002 - September 25, 2025Led creative direction and execution for integrated retail marketing campaigns across 10+ Fortune 500 CPG and QSR brands, ensuring consistent brand storytelling and visual identity across all touch points. Directed cross-functional teams of designers, copywriters, and strategists to deliver high-impact shopper marketing solutions, resulting in increased client engagement and repeat business. Developed innovative in-store promotional strategies that boosted product visibility and contributed to double-digit sales growth for key accounts. Collaborated with clients and senior stakeholders to translate brand objectives into creative briefs, securing multi-million dollar campaign approvals and long-term partnerships. Oversaw the end-to-end creative lifecycle from concept through production while managing timelines, budgets, and vendor coordination to deliver results on time and under budget.
Creative Director at AHEAD-OF-THE-CURVE, LLC
January 1, 2012 - PresentLead cross-functional teams to execute award-winning brand campaigns and product innovations for Fortune 500 companies and global entertainment properties. Drive the creative vision behind multimillion-dollar initiatives for brands such as Keurig Dr Pepper, Disney, Warner Bros., Marvel, and TGI Fridays, delivering measurable impact across markets. Collaborate with marketing, product, and executive leadership to craft cohesive brand narratives and visual strategies that enhance equity and drive consumer engagement. Oversee full-cycle creative execution across digital, print, packaging, and experiential channels, ensuring alignment with strategic objectives and market trends. Present high-impact creative concepts to c-level executives to secure approvals for brand launches, repositioning strategies, and integrated campaign activations.
VP, Creative Director at SHERWOOD BRANDS
January 1, 2012 - September 25, 2025Spearheaded end-to-end licensed retail branding and product development strategies for high-profile clients including Hasbro, Marvel, Crayola, DreamWorks, Warner Bros., Jim Beam, and Build-A-Bear Workshop. Directed cross-functional creative teams in the successful launch of multi-channel retail products that strengthened brand identity and drove revenue growth. Oversaw concept-to-shelf development processes, ensuring visual storytelling, brand integrity, and market alignment across all product lines and packaging. Cultivated and managed key licensing partnerships, negotiating creative direction and ensuring adherence to IP standards across all marketing and retail touch points. Delivered award-winning design and branding solutions that enhanced product visibility, accelerated sell-through rates, and contributed to long-term client retention.
Creative Director at ATOMICA
June 1, 2010 - September 25, 2025Led the end-to-end development of multichannel marketing campaigns for Fortune 500 clients across CPG, private-label, and toy/confection sectors, elevating brand visibility and driving measurable ROI. Directed creative strategy and execution for high-profile clients, including Campbell's Soup, Elmer's, Kimberly-Clark, Chick-fil-A, and Bacardi, ensuring brand alignment and market differentiation. Oversaw the design and branding of CPG packaging, private label branding, retail in-store promotions, shopper marketing, brand identity, digital content, and print collateral. Collaborated directly with clients, stakeholders, and marketing directors to translate business objectives into compelling visual narratives that enhanced customer engagement and brand equity.
Creative Director at MARS
December 31, 2005 - September 25, 2025Directed the end-to-end creative strategy and execution for high-profile national campaigns across retail, CPG, and entertainment brands, resulting in a 30% increase in consumer engagement on average. Led cross-functional teams of designers, copywriters, and brand managers to develop integrated shopper marketing experiences, driving consistent brand messaging across digital, in-store, and event platforms. Collaborated with Fortune 500 clients, including Keurig Dr Pepper, ConAgra Foods, Procter & Gamble (Pet), Little Caesars, Levi Strauss, GSK, and Pfizer to align creative direction with strategic business goals. Oversaw creative production timelines, vendor partnerships, and budget management for multimillion-dollar campaigns, delivering all assets on time and under budget.
Creative Director at POP
June 1, 2002 - September 25, 2025Led creative direction and execution for integrated retail marketing campaigns across 10+ Fortune 500 CPG and QSR brands, ensuring consistent brand storytelling and visual identity across all touch points. Directed cross-functional teams of designers, copy writers, and strategists to deliver high-impact shopper marketing solutions, resulting in increased client engagement and repeat business. Developed innovative in-store promotional strategies that boosted product visibility and contributed to double-digit sales growth for key accounts: Kraft Foods, Campbell Soup, Pizza Pizza, Budget-Rent-A-Car, and Pepsi. Collaborated with clients and senior stakeholders to translate brand objectives into creative briefs, securing multi-million dollar campaign approvals and long-term partnerships. Oversaw the end-to-end creative lifecycle from concept through production while managing timelines, budgets, and vendor coordination to deliver results on time and under budget.
Creative Director at AHEAD-OF-THE-CURVE, LLC
January 1, 2012 - PresentLead cross-functional teams to develop and execute award-winning brand campaigns and product innovations for Fortune 500 clients and global entertainment properties. Drive the creative vision behind multimillion-dollar initiatives for brands including Keurig Dr Pepper, Disney, Warner Bros., Marvel, and TGI Fridays, delivering measurable growth across markets. Partner with marketing, product, and executive leadership to craft cohesive brand narratives and visual strategies that strengthen equity and boost consumer engagement. Oversee end-to-end creative execution across digital, print, packaging, and experiential channels, ensuring alignment with strategic objectives and market trends. Present high-impact concepts to C-level stakeholders to secure approvals for launches, repositioning, and integrated campaigns.
VP, Creative Director at Sherwood Brands
January 1, 2012 - September 25, 2025Spearheaded end-to-end licensed retail branding and product development strategies for high-profile clients including Hasbro, Marvel, Crayola, DreamWorks, Warner Bros., JIM BEAM, and Build-A-Bear Workshop. Led cross-functional creative teams in launching multi-channel retail products, strengthening brand identity and driving revenue growth. Directed concept-to-shelf development, ensuring visual storytelling, brand integrity, and market alignment across product lines and packaging. Cultivated licensing partnerships, negotiating creative direction and IP compliance across all marketing and retail touchpoints. Delivered award-winning design and branding solutions that increased product visibility, accelerated sell-through, and fostered long-term client retention.
Creative Director at ATOMICA
June 1, 2010 - September 25, 2025Led end-to-end development of multichannel marketing campaigns for Fortune 500 clients in CPG, private-label, and toy/confection sectors, elevating brand visibility and ROI. Directed creative strategy and execution for clients such as Campbell's Soup, Elmer's, Kimberly-Clark, Chick-fil-A, and Bacardi, ensuring brand alignment and market differentiation. Oversaw design and branding of packaging, private label branding, in-store promotions, shopper marketing, brand identity, digital content, and print collateral. Collaborated with clients and marketing leadership to translate business objectives into compelling visual narratives that enhanced customer engagement and brand equity.
Creative Director at Mars
December 1, 2005 - September 25, 2025Directed end-to-end creative strategy and execution for national campaigns across retail, CPG, and entertainment brands, achieving an average 30% increase in consumer engagement. Led cross-functional teams to develop integrated shopper marketing experiences across digital, in-store, and event platforms. Conceptualized and launched award-winning experiential events and promotions for major clients (including Royal Caribbean), boosting brand visibility and foot traffic by 40%+. Partnered with Fortune 500 clients to align creative direction with business goals, enhancing brand perception and ROI. Managed production timelines, vendor partnerships, and multimillion-dollar budgets to deliver assets on time and under budget.
Creative Director at POP
June 1, 2002 - September 25, 2025Led creative direction and execution for integrated retail marketing campaigns across 10+ Fortune 500 CPG and QSR brands, ensuring consistent brand storytelling and visual identity. Directed cross-functional teams to deliver high-impact shopper marketing solutions, resulting in increased client engagement and repeat business. Developed innovative in-store promotional strategies that boosted product visibility and contributed to double-digit sales growth for key accounts such as Kraft Foods, Campbell's Soup, Pizza Pizza, Budget Rent-a-Car, and Pepsi. Collaborated with clients and senior stakeholders to translate brand objectives into creative briefs, securing multi-million dollar campaign approvals and long-term partnerships. Oversaw the full creative lifecycle from concept through production, managing timelines and budgets to deliver results on time and under budget.
Creative Director at AHEAD-OF-THE-CURVE, LLC
January 1, 2012 - October 31, 2025Lead cross-functional teams to conceive and execute award-winning brand campaigns and product innovations for Fortune 500 clients and global entertainment properties. Drive the creative vision behind multimillion-dollar initiatives for brands such as Keurig Dr Pepper, Disney, Warner Bros., Marvel, and TGI Fridays, delivering measurable impact across markets. Collaborate with marketing, product, and executive leadership to craft cohesive brand narratives and visual strategies that enhance equity and drive consumer engagement. Oversee full-cycle creative execution across digital, print, packaging, and experiential channels, ensuring alignment with strategic objectives and market trends. Present high-impact concepts to C-level executives to secure approvals for launches, repositionings, and integrated activations.
VP, Creative Director at SHERWOOD BRANDS
January 1, 2012 - January 1, 2012Spearheaded end-to-end licensed retail branding and product development strategies for Hasbro, Marvel, Crayola, DreamWorks, Warner Bros., JIM BEAM, and Build-A-Bear Workshop. Directed cross-functional creative teams in launching multi-channel retail products that strengthened brand identity and drove revenue growth. Oversaw concept-to-shelf development processes, ensuring visual storytelling, brand integrity, and market alignment across product lines and packaging. Cultivated and managed key licensing partnerships, negotiating creative direction and ensuring IP standards across marketing and retail touchpoints. Delivered award-winning branding solutions that enhanced product visibility, accelerated sell-through, and contributed to long-term client retention.
Creative Director at ATOMICA
June 1, 2010 - June 1, 2010Led the end-to-end development of multichannel marketing campaigns for Fortune 500 clients across CPG, private-label, and toy/confection sectors, elevating brand visibility and driving measurable ROI. Directed creative strategy and execution for high-profile clients, including Campbell's Soup, Elmer's, Kimberly-Clark, Chick-fil-A, and Bacardi, ensuring brand alignment and market differentiation. Oversaw packaging, private label branding, in-store promotions, shopper marketing, brand identity, digital content, and print collateral. Collaborated with clients, stakeholders, and marketing directors to translate business objectives into compelling visual narratives that enhanced customer engagement and brand equity.
Creative Director at MARS
December 1, 2005 - December 1, 2005Directed the end-to-end creative strategy and execution for high-profile national campaigns across retail, CPG, and entertainment brands, resulting in a 30% increase in consumer engagement on average. Led cross-functional teams of designers, copywriters, and brand managers to develop integrated shopper marketing experiences across digital, in-store, and event platforms. Collaborated with Fortune 500 clients, including Keurig Dr Pepper, ConAgra Foods, Procter & Gamble (Pet), Little Caesars, Levi Strauss, GSK, and Pfizer to align creative direction with strategic business goals, enhancing brand perception and ROI. Oversaw creative production timelines, vendor partnerships, and budget management for multimillion-dollar campaigns, delivering assets on time and under budget.
Creative Director at POP
June 1, 2002 - June 1, 2002Led creative direction and execution for integrated retail marketing campaigns across 10+ Fortune 500 CPG and QSR brands, ensuring consistent brand storytelling and visual identity across all touchpoints. Directed cross-functional teams of designers, copywriters, and strategists to deliver high-impact shopper marketing solutions, resulting in increased client engagement and repeat business. Developed innovative in-store promotional strategies that boosted product visibility and contributed to double-digit sales growth for Kraft Foods, Campbell's Soup, Pizza Pizza, Budget Rent-a-Car, and Pepsi. Collaborated with clients and senior stakeholders to translate brand objectives into creative briefs, securing multi-million dollar campaign approvals and long-term partnerships. Oversaw end-to-end lifecycle from concept through production within timelines and budgets, coordinating with vendors to deliver results on time and under budget.
Creative Director at AHEAD-OF-THE-CURVE, LLC
January 1, 2012 - November 14, 2025Lead cross-functional teams to execute award-winning brand campaigns and product innovations for Fortune 500 companies and global entertainment properties. Drive the creative vision behind multimillion-dollar initiatives for brands including Keurig Dr Pepper, Disney, Warner Bros., Marvel, and TGI Fridays, delivering measurable impact across markets. Collaborate with marketing, product, and executive leadership to craft cohesive brand narratives and visual strategies that elevate equity and drive consumer engagement. Oversee full-cycle creative across digital, print, packaging, and experiential channels, ensuring alignment with strategic objectives and market trends. Present high-impact concepts to c-level executives to secure approvals for launches, repositioning strategies, and integrated campaign activations.
Creative Director at ATOMICA
December 1, 2005 - December 1, 2005Led end-to-end development of multichannel marketing campaigns for Fortune 500 clients across CPG, private-label, and toy/confection sectors. Directed creative strategy and execution across packaging, digital, print, and in-store promotions. Collaborated with clients and marketing leaders to translate business objectives into compelling narratives that elevated brand equity.
Education
Associate's Degree at Art Institute Of Pittsburgh
September 1, 1983 - December 31, 1983Associate's Degree at Art Institute Of Pittsburgh
September 1, 1981 - September 1, 1983Associate's Degree in Visual Communication at Art Institute Of Pittsburgh
September 1, 1981 - September 1, 1983Associate's Degree in Visual Communication at Art Institute Of Pittsburgh
September 1, 1981 - September 1, 1983Associate's Degree in Visual Communication at Art Institute Of Pittsburgh
September 1, 1981 - September 1, 1983Associate's Degree at Art Institute Of Pittsburgh
September 1, 1981 - September 1, 1983Qualifications
Associate's Degree in Visual Communication
September 1, 1981 - September 1, 1983Industry Experience
Consumer Goods, Media & Entertainment, Retail, Professional Services, Manufacturing, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Creative Director
We have the best creative director experts on Twine. Hire a creative director in Dallas today.