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Hi! I'm Amanda Abicalaffe, a strategic and forward-thinking Social Media Producer with a background in film and television. I truly enjoy crafting scroll-stopping short-form content, spotting trends before they peak, and building highly engaged digital communities. My passion lies in creative storytelling and connecting brands with their audiences in meaningful ways. With years of experience leading content strategies and producing engaging videos, I've honed my skills in managing social media campaigns and mentoring teams. I love staying ahead of digital trends and using data-driven insights to optimize performance. I'm excited to continue bringing creative ideas to life and growing vibrant online communities!…Hi! I'm Amanda Abicalaffe, a strategic and forward-thinking Social Media Producer with a background in film and television. I truly enjoy crafting scroll-stopping short-form content, spotting trends before they peak, and building highly engaged digital communities. My passion lies in creative storytelling and connecting brands with their audiences in meaningful ways. With years of experience leading content strategies and producing engaging videos, I've honed my skills in managing social media campaigns and mentoring teams. I love staying ahead of digital trends and using data-driven insights to optimize performance. I'm excited to continue bringing creative ideas to life and growing vibrant online communities!

Amanda Abicalaffe

Social Media Manager, Executive Producer, Casting Director

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Hi! I'm Amanda Abicalaffe, a strategic and forward-thinking Social Media Producer with a background in film and television. I truly enjoy crafting scroll-stopping short-form content, spotting trends before they peak, and building highly engaged digital communities. My passion lies in creative storytelling and connecting brands with their audiences in meaningful ways. With years of experience leading content strategies and producing engaging videos, I've honed my skills in managing social media campaigns and mentoring teams. I love staying ahead of digital trends and using data-driven insights to optimize performance. I'm excited to continue bringing creative ideas to life and growing vibrant online communities!…Hi! I'm Amanda Abicalaffe, a strategic and forward-thinking Social Media Producer with a background in film and television. I truly enjoy crafting scroll-stopping short-form content, spotting trends before they peak, and building highly engaged digital communities. My passion lies in creative storytelling and connecting brands with their audiences in meaningful ways. With years of experience leading content strategies and producing engaging videos, I've honed my skills in managing social media campaigns and mentoring teams. I love staying ahead of digital trends and using data-driven insights to optimize performance. I'm excited to continue bringing creative ideas to life and growing vibrant online communities!

Available to hire

Hi! I’m Amanda Abicalaffe, a strategic and forward-thinking Social Media Producer with a background in film and television. I truly enjoy crafting scroll-stopping short-form content, spotting trends before they peak, and building highly engaged digital communities. My passion lies in creative storytelling and connecting brands with their audiences in meaningful ways.

With years of experience leading content strategies and producing engaging videos, I’ve honed my skills in managing social media campaigns and mentoring teams. I love staying ahead of digital trends and using data-driven insights to optimize performance. I’m excited to continue bringing creative ideas to life and growing vibrant online communities!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Work Experience

Social Media Manager, Producer at Miracles Productions

January 1, 2025 - June 5, 2024

Spearheaded short-form content strategy across Instagram and TikTok, achieving a 38% increase in audience growth in just four months. Directed and edited high-performing videos that surpassed 2M organic views, reinforcing brand visibility and tone. Architected an agile content calendar to align with launches, trends, and cultural moments, driving consistent engagement. Leveraged insights from analytics tools to rapidly iterate and optimize formats, boosting average engagement by 22%. Established on-camera presence to humanize the brand voice and deepen audience trust.

Director of Development, Executive Producer at Riverside Entertainment

January 1, 2021 - January 1, 2024

Orchestrated creative development and pitch packaging for scripted projects that led to multiple platform deals. Managed and elevated internal and external communications, including talent gifting, promotional events, and digital presentations. Supervised and mentored junior staff, fostering a more efficient development pipeline and cutting delivery timelines by 30%. Partnered with creators to shape content assets that supported sales, marketing, and social presence.

Casting Director at Freelance

January 1, 2015 - January 1, 2021

Led casting and production for music videos and visual campaigns for Bad Robot, WarnerMedia, and Radical Media. Captured behind-the-scenes moments for social distribution, amplifying content reach and audience engagement. Delivered professional-grade visuals on tight timelines, enhancing brand reputation across platforms.