Marketing professional with experience in both agency and freelance environments, specializing in influencer marketing, brand strategy, and creative campaign execution. Skilled in building and managing influencer partnerships, from sourcing and outreach to negotiation, contracting, and performance tracking. Strong background in developing brand strategy audits, campaign briefs, and UGC deliverables that align with client goals and drive measurable results. Known for excellent client communication, cross-functional collaboration, and the ability to balance strategic insight with hands-on execution to deliver high-performing, authentic content.

Marketing professional with experience in both agency and freelance environments, specializing in influencer marketing, brand strategy, and creative campaign execution. Skilled in building and managing influencer partnerships, from sourcing and outreach to negotiation, contracting, and performance tracking. Strong background in developing brand strategy audits, campaign briefs, and UGC deliverables that align with client goals and drive measurable results. Known for excellent client communication, cross-functional collaboration, and the ability to balance strategic insight with hands-on execution to deliver high-performing, authentic content.

Available to hire

Marketing professional with experience in both agency and freelance environments, specializing in influencer marketing,
brand strategy, and creative campaign execution. Skilled in building and managing influencer partnerships, from sourcing
and outreach to negotiation, contracting, and performance tracking. Strong background in developing brand strategy
audits, campaign briefs, and UGC deliverables that align with client goals and drive measurable results.

Known for excellent client communication, cross-functional collaboration, and the ability to balance strategic insight with hands-on
execution to deliver high-performing, authentic content.

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Language

English
Fluent

Work Experience

Post Graduate Program at J Public Relations (J/PR)
December 1, 2024 - March 31, 2025
Assisted in all research facets of editorial, media, influencer, social media, and event press for various hospitality and lifestyle brands. Collaborated with Account Managers to ensure accounts were consistently featured in traditional media and by social media influencers. Initiated and led the monthly reporting process for nine accounts, ensuring timely and accurate reports. Managed and distributed daily curated press placement alerts with detailed background information and relevant clippings to keep clients informed on media coverage.
Fashion and Beauty Public Relations Intern at BLONDE PR
January 1, 2024 - December 31, 2024
Assisted in research facets of editorial, media, influencer, social media, and event press for various fashion, beauty, and lifestyle brands.
Public Relations Intern at Chemistry PR
June 1, 2022 - September 30, 2022
Assisted in research facets of editorial, media, influencer, social media, and event press for hospitality and lifestyle brands. Collaborated with Account Managers to ensure consistent media and influencer coverage. Curated press releases, pitches, social media posts, and calendar listings for clients.
Fashion and Beauty Public Relations Intern at RAGDOLL PR
May 1, 2021 - May 31, 2022
Assisted in research facets of editorial, media, influencer, celebrity, social media, and event press for fashion, beauty, and lifestyle brands. Collaborated with Account Managers to ensure consistent media, influencer, and celebrity coverage.
Post Graduate Program at J Public Relations (J/PR)
December 1, 2024 - March 31, 2025
Assisted in research facets of editorial, media, influencer, social media, and event press for various hospitality and lifestyle brands. Collaborated with Account Managers to maintain consistent media and influencer coverage. Initiated and led monthly reporting for nine accounts ensuring timely and accurate reports. Managed and distributed daily press placement alerts with detailed background and clippings to keep clients informed of media coverage.
Fashion and Beauty Public Relations Intern at BLONDE PR
January 1, 2024 - December 31, 2024
Assisted in editorial, media, influencer, social media, and event press research for various fashion, beauty, and lifestyle brands.
Public Relations Intern at Chemistry PR
June 1, 2022 - September 30, 2022
Assisted with editorial, media, influencer, social media, and event press research for hospitality and lifestyle brands. Collaborated with Account Managers to maintain media and influencer presence. Curated press releases, pitches, social media posts, and calendar listings.
Fashion and Beauty Public Relations Intern at RAGDOLL PR
May 1, 2021 - May 31, 2022
Assisted with editorial, media, influencer, celebrity, social media, and event press research for fashion, beauty, and lifestyle brands. Collaborated with Account Managers to ensure regular media, influencer, celebrity, and stylist coverage.
Freelance Marketing & Brand Strategy Consultant at Freelance / Self-Employed
July 1, 2025 - Present
Manage influencer marketing, brand strategy, and UGC campaigns for lifestyle and apparel brands on a part-time/project basis. Delivered strategy briefs, influencer sourcing, creative direction, and performance insights. Led influencer sourcing and campaign strategy supporting over 50 creators with curated briefs and aligned messaging. Created brand strategy audits and structured campaigns to align influencer activation with brand identity, tone, and KPIs. Developed streamlined workflows and content guidelines improving influencer deliverable quality and campaign efficiency. Built and managed outreach trackers and performance dashboards to monitor campaign KPIs and maintain consistency.
Public Relations Post Graduate Program at J Public Relations (J/PR), San Diego, CA
March 31, 2025 - September 4, 2025
Assisted in research facets of editorial, media, influencer, social media, and event press for various hospitality and lifestyle brands. Collaborated with Account Managers to ensure J/PR accounts were consistently featured in traditional media and advertised by influencers on social media. Initiated and led the monthly reporting process for nine accounts, ensuring timely and accurate reports were generated before being reviewed by team members. Managed and distributed daily curated press placement alerts for nine accounts, providing detailed background information and relevant clippings to keep clients informed on media coverage.
Fashion and Beauty Public Relations Intern at BLONDE PR, Scottsdale, AZ
December 1, 2024 - September 4, 2025
Assisted in research facets of editorial, media, influencer, social media, and event press for various fashion, beauty, and lifestyle brands.
Public Relations Intern at Chemistry PR, San Diego, CA
September 30, 2022 - September 4, 2025
Assisted in research facets of editorial, media, influencer, social media, and event press for hospitality and lifestyle brands. Collaborated with Account Managers to secure consistent media features and influencer advertisements on social media. Curated press releases, pitches, social media posts, and calendar listings for clients.
Fashion and Beauty Public Relations Intern at RAGDOLL PR, Los Angeles, CA
May 1, 2022 - September 4, 2025
Assisted in research facets of editorial, media, influencer, celebrity, social media, and event press for various fashion, beauty, and lifestyle brands. Collaborated with Account Managers to ensure consistent media, influencer, and celebrity/stylist features.

Education

Bachelor's Degree at The University of Arizona
January 1, 2018 - December 31, 2022
High School Diploma at Ursuline Academy of Dallas
January 1, 2014 - December 31, 2018
Bachelor's Degree at The University of Arizona
January 1, 2018 - December 31, 2022
High School Diploma at Ursuline Academy of Dallas
January 1, 2014 - December 31, 2018
Bachelor's Degree in Communication at The University of Arizona
January 1, 2018 - January 1, 2022

Qualifications

Digital Marketing Foundations
May 1, 2023 - May 31, 2023
Social Media Marketing: Strategy and Optimization
May 1, 2023 - May 2, 2023
Alpha Chi Omega Sorority Lifetime Membership
January 1, 2018 - December 31, 2018
American Marketing Association Membership
January 1, 2020 - December 31, 2022
Digital Marketing Foundations
May 1, 2023 - May 31, 2023
Social Media Marketing: Strategy and Optimization
May 1, 2023 - May 2, 2023
Digital Marketing Foundations (LinkedIn Learning)
May 1, 2023 - September 4, 2025
Social Media Marketing: Strategy & Optimization (LinkedIn Learning)
May 1, 2023 - September 4, 2025

Industry Experience

Professional Services, Media & Entertainment, Travel & Hospitality, Consumer Goods, Non-Profit Organization, Retail
    paper Influencer Outreach

    I’m working on a project where I research and identify high-quality influencers who are a strong fit for the brand. After building curated lists, I present the recommendations for review, and once approved, the influencers are invited to select a product of their choice in exchange for creating a UGC-style video.

    paper Part-Time Partnership Outreach Coordinator & Marketer

    I’m working on a project where I manage partnership outreach for a fashion/lifestyle brand. The focus is on researching, locating, and contacting around 50 potential business partners each week—such as businesses, organizations, or creators—that align with the brand for custom apparel collaborations.

    My responsibilities include identifying strong-fit leads, crafting and sending professional outreach messages (both email and phone), and keeping all contact information and responses organized. This work requires strong communication skills, a proactive approach, and a good sense for brand synergy. While experience in outreach and branding is helpful, the key has been staying detail-oriented, self-motivated, and able to represent the brand professionally.

    paper Marketing Operations Assistant for Product Seeding Campaigns

    I’m currently working on a project where I need support with product seeding campaigns. The focus is on coordinating with influencers, tracking campaign performance, and making sure deliveries run smoothly and on time. Ideally, I’m looking for someone who has a solid understanding of marketing strategies, is detail-oriented, and can stay organized across moving parts.

    This project is a great opportunity to get hands-on experience in marketing operations, especially in the influencer and product seeding space, and contribute to campaigns that have a real impact.