Marketing professional with experience in both agency and freelance environments, specializing in influencer marketing, brand strategy, and creative campaign execution.
Marketing professional with experience in both agency and freelance environments, specializing in influencer marketing,
brand strategy, and creative campaign execution. Skilled in building and managing influencer partnerships, from sourcing
and outreach to negotiation, contracting, and performance tracking. Strong background in developing brand strategy
audits, campaign briefs, and UGC deliverables that align with client goals and drive measurable results.
Known for excellent client communication, cross-functional collaboration, and the ability to balance strategic insight with hands-on
execution to deliver high-performing, authentic content.
I’m working on a project where I research and identify high-quality influencers who are a strong fit for the brand. After building curated lists, I present the recommendations for review, and once approved, the influencers are invited to select a product of their choice in exchange for creating a UGC-style video.
I’m working on a project where I manage partnership outreach for a fashion/lifestyle brand. The focus is on researching, locating, and contacting around 50 potential business partners each week—such as businesses, organizations, or creators—that align with the brand for custom apparel collaborations.
My responsibilities include identifying strong-fit leads, crafting and sending professional outreach messages (both email and phone), and keeping all contact information and responses organized. This work requires strong communication skills, a proactive approach, and a good sense for brand synergy. While experience in outreach and branding is helpful, the key has been staying detail-oriented, self-motivated, and able to represent the brand professionally.
I’m currently working on a project where I need support with product seeding campaigns. The focus is on coordinating with influencers, tracking campaign performance, and making sure deliveries run smoothly and on time. Ideally, I’m looking for someone who has a solid understanding of marketing strategies, is detail-oriented, and can stay organized across moving parts.
This project is a great opportunity to get hands-on experience in marketing operations, especially in the influencer and product seeding space, and contribute to campaigns that have a real impact.
Manage influencer marketing, brand strategy, and UGC campaigns for lifestyle and apparel brands on a part-time/project basis. Delivered strategy briefs, influencer sourcing, creative direction, and performance insights. Led influencer sourcing and campaign strategy supporting over 50 creators with curated briefs and aligned messaging. Created brand strategy audits and structured campaigns to align influencer activation with brand identity, tone, and KPIs. Developed streamlined workflows and content guidelines improving influencer deliverable quality and campaign efficiency. Built and managed outreach trackers and performance dashboards to monitor campaign KPIs and maintain consistency.
Assisted in research facets of editorial, media, influencer, social media, and event press for various hospitality and lifestyle brands. Collaborated with Account Managers to ensure J/PR accounts were consistently featured in traditional media and advertised by influencers on social media. Initiated and led the monthly reporting process for nine accounts, ensuring timely and accurate reports were generated before being reviewed by team members. Managed and distributed daily curated press placement alerts for nine accounts, providing detailed background information and relevant clippings to keep clients informed on media coverage.
Assisted in research facets of editorial, media, influencer, social media, and event press for various fashion, beauty, and lifestyle brands.
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