ADIDAS X JUVENTUS X PALACE

On October 30th, adidas, Palace, and Juventus debuted their collaborative collection on-field at a match between Juventus and Genoa. Teased with Juventus social posts of players wearing collaborative product, the collaboration was officially introduced with a pre-game stadium takeover featuring Palace-themed lights and banners, and capped off by the roster wearing the product on-field. The collaboration news amassed almost a half a billion readers, and peaked directly following the match, rising again following the release of the humorous campaign creative.

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