Hi, I'm Aline Mecke, a creative marketing professional with over 12 years of experience in driving campaigns for high-end brands. I've had the pleasure of working globally with companies like Adidas and WeTransfer, combining my multicultural background with strategic thinking to deliver exceptional client service and optimize workflows. I thrive on managing multiple projects simultaneously while paying great attention to detail. I truly enjoy fostering strong relationships with clients and stakeholders, aligning creative and strategic goals to bring impactful brand campaigns to life. Outside of work, I’m passionate about cookbooks, electronic music, surfing, and psychology magazines.

Aline Mecke

Add your roles

Hi, I'm Aline Mecke, a creative marketing professional with over 12 years of experience in driving campaigns for high-end brands. I've had the pleasure of working globally with companies like Adidas and WeTransfer, combining my multicultural background with strategic thinking to deliver exceptional client service and optimize workflows. I thrive on managing multiple projects simultaneously while paying great attention to detail. I truly enjoy fostering strong relationships with clients and stakeholders, aligning creative and strategic goals to bring impactful brand campaigns to life. Outside of work, I’m passionate about cookbooks, electronic music, surfing, and psychology magazines.

Available to hire

Hi, I’m Aline Mecke, a creative marketing professional with over 12 years of experience in driving campaigns for high-end brands. I’ve had the pleasure of working globally with companies like Adidas and WeTransfer, combining my multicultural background with strategic thinking to deliver exceptional client service and optimize workflows.

I thrive on managing multiple projects simultaneously while paying great attention to detail. I truly enjoy fostering strong relationships with clients and stakeholders, aligning creative and strategic goals to bring impactful brand campaigns to life. Outside of work, I’m passionate about cookbooks, electronic music, surfing, and psychology magazines.

See more

Language

German
Fluent
French
Fluent
English
Fluent
Dutch
Beginner

Work Experience

Key Account Manager & Direct Partners at WeTransfer
March 1, 2022 - August 31, 2024
Maintained and grew key accounts and direct partners within the WeTransfer Sales Team, managing a multi-million euro annual budget to ensure client success. Responsibilities included extensive analysis and strategic planning to meet and exceed client KPIs, managing client activity from planning to post-campaign analysis, leading strategic planning and quarterly business reviews, coordinating seamless campaign execution among studio teams, media agencies, and creative partners, implementing new effectiveness studies within WeTransfer AdSales, and achieving sales targets through strategic upselling and campaign optimization.
Branded Content Account Manager at WeTransfer
March 1, 2020 - February 28, 2022
Served as the point of contact for branded content projects with the WePresent editorial team. Managed alignment between clients, artists, and internal stakeholders from pitch and idea conception to sell-through and production. Orchestrated end-to-end branded content projects, managed complex stakeholder relationships, developed and maintained project timelines ensuring milestone tracking and stakeholder accountability, and supervised talent management throughout projects ensuring contractual compliance and positive working relationships.
Global Statement Marketing Manager at adidas Originals
October 1, 2016 - February 29, 2020
Led 360° creative marketing campaigns for adidas Originals Statement & Consortium, driving brand image through strategic initiatives. Managed high-profile collaborations including Stan Smith x Rizzoli Book, Hender Scheme, and United Arrows & Sons. Directed cross-functional teams across digital, social, retail, and PR to execute integrated communication strategies. Guided creative agencies in concept development to align with brand objectives and marketing goals, creating trends in sports and culture that connect the brand to global tastemakers.
Global Trend Marketing Manager at adidas Brand
February 1, 2015 - October 1, 2016
Coordinated activations across local Trend offices to position adidas as a cultural platform. Developed and executed niche positioning projects and aspirational communications. Implemented targeted local initiatives focused on opinion-leading stakeholders.
Global Trend Marketing Assistant at adidas Brand
October 1, 2013 - February 1, 2015
Marketing Assistant Porsche Design Sports at adidas Style
May 1, 2013 - October 1, 2013
Internship adidas Fashion Group at adidas Style
September 1, 2012 - February 28, 2013
Internship at Monique Mathieu LLC
February 1, 2011 - August 31, 2011
Internship at Sidèse (Agency Focused on Sustainability)
September 1, 2010 - January 31, 2011
Internship at Krones
August 1, 2008 - September 30, 2008

Education

Double-Degree in European Business at Sup de Co de la Rochelle & University of Applied Science Regensburg
January 1, 2008 - December 31, 2012
Abitur at WvS Gymnasium
January 1, 2007 - December 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Consumer Goods
    paper WePresent x Samsung

    For the launch of the new Samsung Galaxy Note20 Ultra 5G, Samsung and WePresent partnered to produce a content series that explores how creative freelancers get inspired and produce work in a new age of remote working. On the concept of a one-word brief (“Reflection”), we commissioned three top-tier US photographers to complete a visual project using only the Samsung device, accompanied by behind the scenes shots of the artist in action for seamless device integration.

    paper ADIDAS X RIZZOLI - STAN SMITH BOOK

    In 2018, adidas partnered with Rizzoli and Stan Smith to publish the book “Some People Think I’m A Shoe”. Being part of the book creation process, working with both Juergen Teller and Stan Smith, and seeing the final book come to life was incredibly rewarding.
    The biggest treat for this project was to plan the launch, which kicked off with an exclusive dinner for press, family and friends of the adidas family during New York Fashion Week, followed by a signing tour at adidas flagship stores globally, as well as special events at the US Open, Dover Street Market and the V&A Museum.
    One of the highlights of this tour was a London Fashion Week activation with Stella McCartney at Stella’s flagship store on Bond Street, which was attended by fashion and entertainment industry veterans such as Anna Wintour, Madonna and Edward Enninful.

    paper ADIDAS X JUVENTUS X PALACE

    On October 30th, adidas, Palace, and Juventus debuted their collaborative collection on-field at a match between Juventus and Genoa. Teased with Juventus social posts of players wearing collaborative product, the collaboration was officially introduced with a pre-game stadium takeover featuring Palace-themed lights and banners, and capped off by the roster wearing the product on-field. The collaboration news amassed almost a half a billion readers, and peaked directly following the match, rising again following the release of the humorous campaign creative.

    Video:

Hire a Freelancer

We have the best experts on Twine. Hire a freelancer in Amsterdam today.