Aline Mecke

Available to hire

Hi, I'm Aline Mecke, a creative marketing professional with over 12 years of experience in driving campaigns for high-end brands.

About

Hi, I’m Aline Mecke, a creative marketing professional with over 12 years of experience in driving campaigns for high-end brands. I’ve had the pleasure of working globally with companies like Adidas and WeTransfer, combining my multicultural background with strategic thinking to deliver exceptional client service and optimize workflows.

I thrive on managing multiple projects simultaneously while paying great attention to detail. I truly enjoy fostering strong relationships with clients and stakeholders, aligning creative and strategic goals to bring impactful brand campaigns to life. Outside of work, I’m passionate about cookbooks, electronic music, surfing, and psychology magazines.

  • Joined July 2025

Languages

  • GermanFluent
  • FrenchFluent
  • EnglishFluent
  • DutchBeginner

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Consumer Goods

Projects · 5

For the launch of the new Samsung Galaxy Note20 Ultra 5G, Samsung and WePresent partnered to produce a content series that explores how creative freelancers get inspired and produce work in a new age of remote working. On the concept of a one-word brief (“Reflection”), we commissioned three top-tier US photographers to complete a visual project using only the Samsung device, accompanied by behind the scenes shots of the artist in action for seamless device integration
https://www.twine.net/signin

Portfolio: https://www.twine.net/signin

WePresent x Samsung
  • Media Coordinator
  • Project Manager
  • Social Media Freelancer
  • +1

WePresent & 99Designs came together to create a three part series that educates our audience on the power of design in branding. The three minute films feature three established creators in the industry that each talk about the Power of Design in their field of expertise - Type, Colour & Form - Sharing their own personal creative process throughout.
https://www.twine.net/signin

WePresent x 99Designs
  • Marketer
  • Marketing Analyst
  • Media Coordinator
  • +2

For the launch of the new Samsung Galaxy Note20 Ultra 5G, Samsung and WePresent partnered to produce a content series that explores how creative freelancers get inspired and produce work in a new age of remote working. On the concept of a one-word brief (“Reflection”), we commissioned three top-tier US photographers to complete a visual project using only the Samsung device, accompanied by behind the scenes shots of the artist in action for seamless device integration.

WePresent x Samsung
  • Marketer
  • Marketing Strategist
  • Project Manager

In 2018, adidas partnered with Rizzoli and Stan Smith to publish the book “Some People Think I’m A Shoe”. Being part of the book creation process, working with both Juergen Teller and Stan Smith, and seeing the final book come to life was incredibly rewarding.
The biggest treat for this project was to plan the launch, which kicked off with an exclusive dinner for press, family and friends of the adidas family during New York Fashion Week, followed by a signing tour at adidas flagship stores globally, as well as special events at the US Open, Dover Street Market and the V&A Museum.
One of the highlights of this tour was a London Fashion Week activation with Stella McCartney at Stella’s flagship store on Bond Street, which was attended by fashion and entertainment industry veterans such as Anna Wintour, Madonna and Edward Enninful.

ADIDAS X RIZZOLI - STAN SMITH BOOK
  • Marketer
  • Marketing Strategist
  • Project Manager

On October 30th, adidas, Palace, and Juventus debuted their collaborative collection on-field at a match between Juventus and Genoa. Teased with Juventus social posts of players wearing collaborative product, the collaboration was officially introduced with a pre-game stadium takeover featuring Palace-themed lights and banners, and capped off by the roster wearing the product on-field. The collaboration news amassed almost a half a billion readers, and peaked directly following the match, rising again following the release of the humorous campaign creative.

Video:

ADIDAS X JUVENTUS X PALACE
  • Brand Strategist
  • Marketer
  • Marketing Strategist

Work experience· 10 roles

Key Account Manager & Direct Partners · WeTransferMar 2022 – Aug 2024 · 2 yrs 6 mos

Maintained and grew key accounts and direct partners within the WeTransfer Sales Team, managing a multi-million euro annual budget to ensure client success. Responsibilities included extensive analysis and strategic planning to meet and exceed client KPIs, managing client activity from planning to post-campaign analysis, leading strategic planning and quarterly business reviews, coordinating seamless campaign execution among studio teams, media agencies, and creative partners, implementing new effectiveness studies within WeTransfer AdSales, and achieving sales targets through strategic upselling and campaign optimization.

Branded Content Account Manager · WeTransferMar 2020 – Feb 2022 · 2 yrs

Served as the point of contact for branded content projects with the WePresent editorial team. Managed alignment between clients, artists, and internal stakeholders from pitch and idea conception to sell-through and production. Orchestrated end-to-end branded content projects, managed complex stakeholder relationships, developed and maintained project timelines ensuring milestone tracking and stakeholder accountability, and supervised talent management throughout projects ensuring contractual compliance and positive working relationships.

Global Statement Marketing Manager · adidas OriginalsOct 2016 – Feb 2020 · 3 yrs 5 mos

Led 360° creative marketing campaigns for adidas Originals Statement & Consortium, driving brand image through strategic initiatives. Managed high-profile collaborations including Stan Smith x Rizzoli Book, Hender Scheme, and United Arrows & Sons. Directed cross-functional teams across digital, social, retail, and PR to execute integrated communication strategies. Guided creative agencies in concept development to align with brand objectives and marketing goals, creating trends in sports and culture that connect the brand to global tastemakers.

Global Trend Marketing Manager · adidas BrandFeb 2015 – Oct 2016 · 1 yr 9 mos
Global Trend Marketing Assistant · adidas BrandOct 2013 – Feb 2015 · 1 yr 5 mos
Marketing Assistant Porsche Design Sports · adidas StyleMay 2013 – Oct 2013 · 6 mos
Internship adidas Fashion Group · adidas StyleSep 2012 – Feb 2013 · 6 mos
Internship · Monique Mathieu LLCFeb 2011 – Aug 2011 · 7 mos

Education

Double-Degree in European Business · Sup de Co de la Rochelle & University of Applied Science Regensburg2008 – 2012
Abitur · WvS Gymnasium2007

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