ADIDAS X RIZZOLI - STAN SMITH BOOK

In 2018, adidas partnered with Rizzoli and Stan Smith to publish the book “Some People Think I’m A Shoe”. Being part of the book creation process, working with both Juergen Teller and Stan Smith, and seeing the final book come to life was incredibly rewarding.
The biggest treat for this project was to plan the launch, which kicked off with an exclusive dinner for press, family and friends of the adidas family during New York Fashion Week, followed by a signing tour at adidas flagship stores globally, as well as special events at the US Open, Dover Street Market and the V&A Museum.
One of the highlights of this tour was a London Fashion Week activation with Stella McCartney at Stella’s flagship store on Bond Street, which was attended by fashion and entertainment industry veterans such as Anna Wintour, Madonna and Edward Enninful.