Available to hire
Hi, I’m Cecilia Ekman, a strategic marketing specialist with over 10 years of experience in scaling consumer brands across both digital and physical touchpoints. I love helping brands grow by crafting creative strategies, building commercial partnerships, and telling compelling audience-driven stories. I’ve worked with well-known Nordic brands like Samsung and Lumene, and I’m passionate about connecting people to unforgettable experiences where culture meets commerce.
I thrive on driving regional growth through innovative campaigns and paid social strategies on platforms like Meta and TikTok. Whether it’s launching new products or designing brand activations, I enjoy making ideas travel fast and far with measurable impact. I’m always eager to collaborate and bring creative visions to life that align with business goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Swedish
Fluent
Work Experience
Senior Client Lead at Precis Digital
December 1, 2024 - May 1, 2025Led go-to-market and growth strategies for household Nordic brands including Åhléns, Ida Warg Beauty, and Lumene. Rolled out structured testing frameworks for Meta and TikTok, optimizing storytelling and conversion across channels. Facilitated workshops and aligned stakeholders on product positioning, brand expansion, and new audience development.
Sr. Creative Client Director at Berlingo Media
October 31, 2024 - July 9, 2025Led brand development and campaign strategy with a focus on IRL activation, storytelling, and earned attention for clients like RFSU, Lyko, and SOVA. Developed end-to-end creative and launch strategies blending bold stunts with commercial goals. Scoped and led multi-partner projects from briefing through execution to bring structure to a fast-moving creative environment.
Sr. Client Director at GroupM
December 31, 2024 - July 9, 2025Led strategy and execution for Samsung’s Nordic marketing across gaming and mobile experience segments, with campaigns on Twitch, YouTube, Meta, and retail media. Collaborated with production agencies, content creators, and media partners to optimize livestream distribution, branded events, and sponsorship activations tailored to gamer audiences. Delivered always-on and launch-focused initiatives with strong ROAS focus. Partnered with vendors to bridge data insights with storytelling, ensuring strategic consistency across markets.
Sr. Marketing Strategist / Co-founder at The ROMI Agency
December 31, 2022 - July 9, 2025Crafted growth and campaign strategies for retail, health, and tech clients focusing on clarity, conversion, and brand alignment. Positioned new market offerings and built frameworks for lead generation and CRM engagement.
Digital Account Director at BLCK Communications
December 31, 2022 - July 9, 2025Directed integrated digital marketing efforts for Samsung Nordics focusing on UX and gaming product launches. Built content strategies aligning product storytelling with gamer behavior and platform trends. Worked hands-on with editors, motion designers, and media buyers to produce fit-for-platform video content matching performance data and cultural context.
Digital Planner at iProspect/Dentsu
December 31, 2019 - July 9, 2025Built automated media flows and optimized performance campaigns across digital platforms. Provided performance reports, campaign forecasts, and post-launch insights for clients including Vattenfall, MatHem, Ellos, and Essity.
Senior Client Lead at Precis Digital
December 1, 2024 - PresentLed go-to-market and growth strategies for household Nordic brands from campaign launch to paid media scaling. Rolled out structured testing frameworks for Meta and TikTok, optimizing storytelling and conversion across channels. Facilitated workshops and aligned stakeholders on product positioning, brand expansion, and new audience development.
Sr. Creative Client Director at Berlingo Media
October 31, 2024 - July 9, 2025Led brand development and campaign strategy in a fast-paced guerrilla marketing agency focused on IRL activation, storytelling, and earned attention. Developed end-to-end creative and launch strategies for brands like Lyko, RFSU, and SOVA, blending bold stunts with commercial goals. Scoped and led multi-partner projects from brief through execution, bringing structure to a fast-moving creative environment.
Sr. Client Director at GroupM
December 31, 2024 - July 9, 2025Led strategy and execution for Samsung's Nordic marketing across gaming and mobile experience segments, including high-impact campaigns on Twitch, YouTube, Meta, and retail media channels. Collaborated with production agencies, content creators, and media partners to optimize livestream distribution, branded events, and sponsorship activations tailored for gamer audiences. Delivered both always-on and launch-focused initiatives with emphasis on ROAS and engagement. Partnered with DCO vendors and creatives to bridge data with storytelling, ensuring scalable campaigns aligned with brand and performance goals. Contributed to developing dynamic story-led creatives and ensured strategic consistency across global and Nordic markets.
Sr. Marketing Strategist / Co-founder at The ROMI Agency
December 31, 2022 - July 9, 2025Crafted growth and campaign strategies for retail, health, and tech clients focusing on clarity, conversion, and brand alignment. Positioned new offerings for market and built frameworks for ongoing lead generation and CRM engagement.
Digital Account Director at BLCK Communications
December 31, 2022 - July 9, 2025Directed integrated digital marketing efforts for Samsung Nordics focusing on UX products and gaming launches, bridging brand and performance across YouTube, Twitch, and paid social. Built content strategies aligned with gamer behavior and platform trends for fast-paced livestream environments. Worked hands-on with editors, motion designers, and media buyers to produce fit-for-platform video content ensuring alignment with data and cultural context. Connected ATL campaigns with BTL tactics for full-funnel user journeys. Spearheaded structured creative testing frameworks and successfully scaled Samsung’s presence in the Nordic gaming space through strategic narrative development and data-led optimization.
Digital Planner at iProspect/Dentsu
December 31, 2019 - July 9, 2025Built automated media flows and optimized performance campaigns across digital platforms. Provided performance reports, campaign forecasts, and post-launch insights.
Freelance Consultant at Freelance Projects
January 1, 2023 - PresentAdvised early-stage brands and scale-ups on marketing strategy, brand clarity, and paid growth. Developed and led content strategies for Nordic lifestyle brands, working closely with copywriters, designers, and media buyers. Helped smaller teams structure their paid social efforts by introducing creative testing plans and performance frameworks across Meta and TikTok. Supported brand storytelling and funnel alignment, especially focused on health and wellness companies expanding in the Nordics through localized creative, lead generation strategy, and SEO-informed content planning.
Senior Client Lead at Precis Digital
December 1, 2024 - PresentLed go-to-market and growth strategies for household Nordic brands from campaign launch to paid media scaling. Rolled out structured testing frameworks for Meta and TikTok, optimizing storytelling and conversion across channels. Facilitated workshops and aligned stakeholders on product positioning, brand expansion, and new audience development.
Sr. Creative Client Director at Berlingo Media
October 31, 2024 - July 9, 2025Led brand development and campaign strategy in a fast-paced guerrilla marketing agency focusing on IRL activations, storytelling, and earned attention. Developed creative and launch strategies often blending bold stunts with commercial goals. Scoped and led multi-partner projects from brief through execution, bringing structure to a fast-moving creative environment.
Sr. Client Director at GroupM
December 31, 2024 - July 9, 2025Led strategy and execution for Samsung’s Nordic marketing across gaming and mobile experience segments, managing high-impact campaigns on Twitch, YouTube, Meta, and retail media channels. Collaborated deeply with production agencies, content creators, and media partners to optimize livestream distribution, branded events, and sponsorship activations tailored for gamer audiences. Delivered launch-focused initiatives emphasizing ROAS, engagement, and platform-specific performance. Partnered with vendors and creatives to bridge data insights with storytelling, ensuring scalable campaigns aligned with brand and performance goals. Involved hands-on in creative concepting for Twitch streams, influencer content, and live-event formats.
Sr. Marketing Strategist / Co-founder at The ROMI Agency
December 31, 2022 - July 9, 2025Crafted growth and campaign strategies for retail, health, and tech clients focusing on clarity, conversion, and brand alignment. Positioned new offerings for market and built frameworks for ongoing lead generation and CRM engagement.
Digital Account Director at BLCK Communications
December 31, 2022 - July 9, 2025Directed integrated digital marketing efforts for Samsung Nordics, focusing on UX products and gaming-related launches, bridging brand and performance across YouTube, Twitch, and paid social. Built content strategies aligned to gamer behavior and platform trends in livestream-friendly environments. Worked hands-on with editors, motion designers, and media buyers to produce fit-for-platform video content matching performance data and cultural context.
Digital Planner at iProspect/Dentsu
December 31, 2019 - July 9, 2025Built automated media flows and optimized performance campaigns across digital platforms. Provided performance reports, campaign forecasts, and post-launch insights.
Freelance Projects at Self-Employed
January 1, 2023 - PresentAdvising early-stage brands and scale-ups on marketing strategy, brand clarity, and paid growth. Developed and led content strategies for Nordic lifestyle brands, working closely with copywriters, designers, and media buyers. Helped smaller teams structure their paid social efforts with creative testing plans and performance frameworks across Meta and TikTok. Supported brand storytelling and funnel alignment, with a recent focus on localized creative, lead generation strategy, and SEO-informed content planning in health and wellness sectors.
Senior Client Lead at Precis Digital
December 1, 2024 - PresentLed go-to-market and growth strategies for household Nordic brands from campaign launch to paid media scaling. Rolled out structured testing frameworks for Meta and TikTok, optimizing storytelling and conversion across channels. Facilitated workshops and aligned stakeholders on product positioning, brand expansion, and new audience development.
Sr. Creative Client Director at Berlingo Media
October 31, 2024 - July 9, 2025Led brand development and campaign strategy in a fast-paced guerrilla marketing agency focused on IRL activation, storytelling, and earned attention. Developed end-to-end creative and launch strategies for brands including Lyko, RFSU, and SOVA. Scoped and led multi-partner projects from brief through execution while bringing structure to a fast-moving creative environment.
Sr. Client Director at GroupM
December 31, 2024 - July 9, 2025Led strategy and execution for Samsung’s Nordic marketing across gaming and mobile experience segments, including campaigns on Twitch, YouTube, Meta, and retail media channels. Collaborated with production agencies, content creators, and media partners to optimize livestream distribution, branded events, and sponsorship tailored for gamer audiences. Delivered always-on and launch initiatives with emphasis on ROAS and platform-specific performance. Partnered with vendors and creatives to bridge data insights with storytelling, ensuring scalable campaigns aligned with brand and performance goals. Contributed to dynamic story-led creatives for live formats and influencer integrations while ensuring strategic consistency across markets.
Sr. Marketing Strategist / Co-founder at The ROMI Agency
December 31, 2022 - July 9, 2025Crafted growth and campaign strategies for retail, health, and tech clients focusing on clarity, conversion, and brand alignment. Positioned new offerings for market and built frameworks for lead generation and CRM engagement.
Digital Account Director at BLCK Communications
December 31, 2022 - July 9, 2025Directed integrated digital marketing for Samsung Nordics focusing on UX products and gaming-related launches, bridging brand and performance across YouTube, Twitch, and paid social platforms. Developed content strategies aligning product storytelling with gamer behaviors and platform trends, particularly for livestream environments. Worked hands-on with editors, motion designers, and media buyers to produce fit-for-platform video content, ensuring creative aligned with performance data and cultural context.
Digital Planner at iProspect/Dentsu
December 31, 2019 - July 9, 2025Built automated media flows and optimized performance campaigns across digital platforms. Provided performance reports, campaign forecasts, and post-launch insights.
Freelance Marketing Consultant at Freelance Projects
January 1, 2023 - PresentAdvised early-stage brands and scale-ups on marketing strategy, brand clarity, and paid growth. Developed content strategies for Nordic lifestyle brands working closely with copywriters, designers, and media buyers. Helped smaller teams structure their paid social efforts, introducing creative testing plans and performance frameworks across Meta and TikTok. Supported brand storytelling and funnel alignment, focusing on health and wellness companies expanding in the Nordics via localized creative, lead generation strategy, and SEO-informed content planning.
Education
Statistik & Data at Högskolan i Gävle
January 1, 2016 - December 31, 2016Media Communication at Statistik & Data – Högskolan i Gävle
January 1, 2014 - December 31, 2016Media Communication at Statistik & Data – Högskolan i Gävle
January 1, 2014 - December 31, 2016Media Communication at Statistik & Data – Högskolan i Gävle
January 1, 2014 - December 31, 2016Qualifications
Media Communication
January 1, 2014 - December 31, 2016Industry Experience
Retail, Consumer Goods, Gaming, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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