I'm a senior marketing strategist with 10+ years of experience building, scaling and repositioning brands across consumer, retail, SaaS and regulated markets. I bridge creative storytelling with data-driven growth to drive measurable business results. I excel at leading end-to-end GTM initiatives—from strategy and positioning to execution and optimization—collaborating with cross-functional teams across multiple markets. I thrive in Nordic and international environments and enjoy turning bold ideas into practical, impact-driven programs.…

Cecilia Ekman

I'm a senior marketing strategist with 10+ years of experience building, scaling and repositioning brands across consumer, retail, SaaS and regulated markets. I bridge creative storytelling with data-driven growth to drive measurable business results. I excel at leading end-to-end GTM initiatives—from strategy and positioning to execution and optimization—collaborating with cross-functional teams across multiple markets. I thrive in Nordic and international environments and enjoy turning bold ideas into practical, impact-driven programs.…

Available to hire

I’m a senior marketing strategist with 10+ years of experience building, scaling and repositioning brands across consumer, retail, SaaS and regulated markets. I bridge creative storytelling with data-driven growth to drive measurable business results. I excel at leading end-to-end GTM initiatives—from strategy and positioning to execution and optimization—collaborating with cross-functional teams across multiple markets. I thrive in Nordic and international environments and enjoy turning bold ideas into practical, impact-driven programs.

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Skills

Experience Level

Language

English
Fluent
Swedish
Fluent

Work Experience

Senior Client Lead at Precis Digital
December 1, 2024 - May 1, 2025
Led go-to-market and growth strategies for household Nordic brands including Åhléns, Ida Warg Beauty, and Lumene. Rolled out structured testing frameworks for Meta and TikTok, optimizing storytelling and conversion across channels. Facilitated workshops and aligned stakeholders on product positioning, brand expansion, and new audience development.
Sr. Creative Client Director at Berlingo Media
October 31, 2024 - July 9, 2025
Led brand development and campaign strategy with a focus on IRL activation, storytelling, and earned attention for clients like RFSU, Lyko, and SOVA. Developed end-to-end creative and launch strategies blending bold stunts with commercial goals. Scoped and led multi-partner projects from briefing through execution to bring structure to a fast-moving creative environment.
Sr. Client Director at GroupM
December 31, 2024 - July 9, 2025
Led strategy and execution for Samsung’s Nordic marketing across gaming and mobile experience segments, with campaigns on Twitch, YouTube, Meta, and retail media. Collaborated with production agencies, content creators, and media partners to optimize livestream distribution, branded events, and sponsorship activations tailored to gamer audiences. Delivered always-on and launch-focused initiatives with strong ROAS focus. Partnered with vendors to bridge data insights with storytelling, ensuring strategic consistency across markets.
Sr. Marketing Strategist / Co-founder at The ROMI Agency
December 31, 2022 - July 9, 2025
Crafted growth and campaign strategies for retail, health, and tech clients focusing on clarity, conversion, and brand alignment. Positioned new market offerings and built frameworks for lead generation and CRM engagement.
Digital Account Director at BLCK Communications
December 31, 2022 - July 9, 2025
Directed integrated digital marketing efforts for Samsung Nordics focusing on UX and gaming product launches. Built content strategies aligning product storytelling with gamer behavior and platform trends. Worked hands-on with editors, motion designers, and media buyers to produce fit-for-platform video content matching performance data and cultural context.
Digital Planner at iProspect/Dentsu
December 31, 2019 - July 9, 2025
Built automated media flows and optimized performance campaigns across digital platforms. Provided performance reports, campaign forecasts, and post-launch insights for clients including Vattenfall, MatHem, Ellos, and Essity.
Senior Client Lead at Precis Digital
December 1, 2024 - Present
Led go-to-market and growth strategies for household Nordic brands from campaign launch to paid media scaling. Rolled out structured testing frameworks for Meta and TikTok, optimizing storytelling and conversion across channels. Facilitated workshops and aligned stakeholders on product positioning, brand expansion, and new audience development.
Sr. Creative Client Director at Berlingo Media
October 31, 2024 - July 9, 2025
Led brand development and campaign strategy in a fast-paced guerrilla marketing agency focused on IRL activation, storytelling, and earned attention. Developed end-to-end creative and launch strategies for brands like Lyko, RFSU, and SOVA, blending bold stunts with commercial goals. Scoped and led multi-partner projects from brief through execution, bringing structure to a fast-moving creative environment.
Sr. Client Director at GroupM
December 31, 2024 - July 9, 2025
Led strategy and execution for Samsung's Nordic marketing across gaming and mobile experience segments, including high-impact campaigns on Twitch, YouTube, Meta, and retail media channels. Collaborated with production agencies, content creators, and media partners to optimize livestream distribution, branded events, and sponsorship activations tailored for gamer audiences. Delivered both always-on and launch-focused initiatives with emphasis on ROAS and engagement. Partnered with DCO vendors and creatives to bridge data with storytelling, ensuring scalable campaigns aligned with brand and performance goals. Contributed to developing dynamic story-led creatives and ensured strategic consistency across global and Nordic markets.
Sr. Marketing Strategist / Co-founder at The ROMI Agency
December 31, 2022 - July 9, 2025
Crafted growth and campaign strategies for retail, health, and tech clients focusing on clarity, conversion, and brand alignment. Positioned new offerings for market and built frameworks for ongoing lead generation and CRM engagement.
Digital Account Director at BLCK Communications
December 31, 2022 - July 9, 2025
Directed integrated digital marketing efforts for Samsung Nordics focusing on UX products and gaming launches, bridging brand and performance across YouTube, Twitch, and paid social. Built content strategies aligned with gamer behavior and platform trends for fast-paced livestream environments. Worked hands-on with editors, motion designers, and media buyers to produce fit-for-platform video content ensuring alignment with data and cultural context. Connected ATL campaigns with BTL tactics for full-funnel user journeys. Spearheaded structured creative testing frameworks and successfully scaled Samsung’s presence in the Nordic gaming space through strategic narrative development and data-led optimization.
Digital Planner at iProspect/Dentsu
December 31, 2019 - July 9, 2025
Built automated media flows and optimized performance campaigns across digital platforms. Provided performance reports, campaign forecasts, and post-launch insights.
Freelance Consultant at Freelance Projects
January 1, 2023 - Present
Advised early-stage brands and scale-ups on marketing strategy, brand clarity, and paid growth. Developed and led content strategies for Nordic lifestyle brands, working closely with copywriters, designers, and media buyers. Helped smaller teams structure their paid social efforts by introducing creative testing plans and performance frameworks across Meta and TikTok. Supported brand storytelling and funnel alignment, especially focused on health and wellness companies expanding in the Nordics through localized creative, lead generation strategy, and SEO-informed content planning.
Senior Client Lead at Precis Digital
December 1, 2024 - Present
Led go-to-market and growth strategies for household Nordic brands from campaign launch to paid media scaling. Rolled out structured testing frameworks for Meta and TikTok, optimizing storytelling and conversion across channels. Facilitated workshops and aligned stakeholders on product positioning, brand expansion, and new audience development.
Sr. Creative Client Director at Berlingo Media
October 31, 2024 - July 9, 2025
Led brand development and campaign strategy in a fast-paced guerrilla marketing agency focusing on IRL activations, storytelling, and earned attention. Developed creative and launch strategies often blending bold stunts with commercial goals. Scoped and led multi-partner projects from brief through execution, bringing structure to a fast-moving creative environment.
Sr. Client Director at GroupM
December 31, 2024 - July 9, 2025
Led strategy and execution for Samsung’s Nordic marketing across gaming and mobile experience segments, managing high-impact campaigns on Twitch, YouTube, Meta, and retail media channels. Collaborated deeply with production agencies, content creators, and media partners to optimize livestream distribution, branded events, and sponsorship activations tailored for gamer audiences. Delivered launch-focused initiatives emphasizing ROAS, engagement, and platform-specific performance. Partnered with vendors and creatives to bridge data insights with storytelling, ensuring scalable campaigns aligned with brand and performance goals. Involved hands-on in creative concepting for Twitch streams, influencer content, and live-event formats.
Sr. Marketing Strategist / Co-founder at The ROMI Agency
December 31, 2022 - July 9, 2025
Crafted growth and campaign strategies for retail, health, and tech clients focusing on clarity, conversion, and brand alignment. Positioned new offerings for market and built frameworks for ongoing lead generation and CRM engagement.
Digital Account Director at BLCK Communications
December 31, 2022 - July 9, 2025
Directed integrated digital marketing efforts for Samsung Nordics, focusing on UX products and gaming-related launches, bridging brand and performance across YouTube, Twitch, and paid social. Built content strategies aligned to gamer behavior and platform trends in livestream-friendly environments. Worked hands-on with editors, motion designers, and media buyers to produce fit-for-platform video content matching performance data and cultural context.
Digital Planner at iProspect/Dentsu
December 31, 2019 - July 9, 2025
Built automated media flows and optimized performance campaigns across digital platforms. Provided performance reports, campaign forecasts, and post-launch insights.
Freelance Projects at Self-Employed
January 1, 2023 - Present
Advising early-stage brands and scale-ups on marketing strategy, brand clarity, and paid growth. Developed and led content strategies for Nordic lifestyle brands, working closely with copywriters, designers, and media buyers. Helped smaller teams structure their paid social efforts with creative testing plans and performance frameworks across Meta and TikTok. Supported brand storytelling and funnel alignment, with a recent focus on localized creative, lead generation strategy, and SEO-informed content planning in health and wellness sectors.
Senior Client Lead at Precis Digital
December 1, 2024 - Present
Led go-to-market and growth strategies for household Nordic brands from campaign launch to paid media scaling. Rolled out structured testing frameworks for Meta and TikTok, optimizing storytelling and conversion across channels. Facilitated workshops and aligned stakeholders on product positioning, brand expansion, and new audience development.
Sr. Creative Client Director at Berlingo Media
October 31, 2024 - July 9, 2025
Led brand development and campaign strategy in a fast-paced guerrilla marketing agency focused on IRL activation, storytelling, and earned attention. Developed end-to-end creative and launch strategies for brands including Lyko, RFSU, and SOVA. Scoped and led multi-partner projects from brief through execution while bringing structure to a fast-moving creative environment.
Sr. Client Director at GroupM
December 31, 2024 - July 9, 2025
Led strategy and execution for Samsung’s Nordic marketing across gaming and mobile experience segments, including campaigns on Twitch, YouTube, Meta, and retail media channels. Collaborated with production agencies, content creators, and media partners to optimize livestream distribution, branded events, and sponsorship tailored for gamer audiences. Delivered always-on and launch initiatives with emphasis on ROAS and platform-specific performance. Partnered with vendors and creatives to bridge data insights with storytelling, ensuring scalable campaigns aligned with brand and performance goals. Contributed to dynamic story-led creatives for live formats and influencer integrations while ensuring strategic consistency across markets.
Sr. Marketing Strategist / Co-founder at The ROMI Agency
December 31, 2022 - July 9, 2025
Crafted growth and campaign strategies for retail, health, and tech clients focusing on clarity, conversion, and brand alignment. Positioned new offerings for market and built frameworks for lead generation and CRM engagement.
Digital Account Director at BLCK Communications
December 31, 2022 - July 9, 2025
Directed integrated digital marketing for Samsung Nordics focusing on UX products and gaming-related launches, bridging brand and performance across YouTube, Twitch, and paid social platforms. Developed content strategies aligning product storytelling with gamer behaviors and platform trends, particularly for livestream environments. Worked hands-on with editors, motion designers, and media buyers to produce fit-for-platform video content, ensuring creative aligned with performance data and cultural context.
Digital Planner at iProspect/Dentsu
December 31, 2019 - July 9, 2025
Built automated media flows and optimized performance campaigns across digital platforms. Provided performance reports, campaign forecasts, and post-launch insights.
Freelance Marketing Consultant at Freelance Projects
January 1, 2023 - Present
Advised early-stage brands and scale-ups on marketing strategy, brand clarity, and paid growth. Developed content strategies for Nordic lifestyle brands working closely with copywriters, designers, and media buyers. Helped smaller teams structure their paid social efforts, introducing creative testing plans and performance frameworks across Meta and TikTok. Supported brand storytelling and funnel alignment, focusing on health and wellness companies expanding in the Nordics via localized creative, lead generation strategy, and SEO-informed content planning.
Senior Marketing, Growth & Paid Media Operations Partner at Remote (Freelance / Consulting)
January 1, 2023 - Present
Operating as a senior marketing, growth and paid media operations partner for both early-stage companies and established brands. Manage paid media across Meta, TikTok, Google and YouTube, from account structure and governance to ongoing optimization. Lead product-related marketing development, acting as the bridge between product, marketing and commercial teams. Design and implement complex data collection and tracking setups (GA4, events, analytics frameworks) to enable scalable growth and data-driven decision making. Project manage developers and cross-functional stakeholders to deliver tracking, product and growth initiatives on time. Support both agencies and in-house teams with strategic planning, execution and operational structure across multiple markets. Architected server-side tracking and standardized event taxonomy for subscription-based products to enable precise lifecycle marketing and churn reduction.
Senior Creative Client Director at Berlingo Media
January 1, 2024 - Present
Work in a highly creative, guerrilla-focused marketing environment centered on bold concepts, IRL activations and earned attention. Led creative strategy and campaign development for brands such as Lyko, RFSU and SOVA, with an emphasis on disruptive ideas and cultural relevance. Scoped and led end-to-end creative projects from concept to execution, often involving unconventional formats and partners. Brought structure and delivery discipline to a fast-moving creative setup, ensuring ideas translated into real-world impact.
Senior Product Marketing Lead (Samsung Nordic Mobile Experience) at GroupM
January 1, 2023 - January 1, 2024
Held agency responsibility for Samsung Nordic Mobile Experience & E-commerce, acting as the strategic and commercial counterpart to the client. Developed product narratives, pitch decks, and one-pagers to equip global expansion teams. Owned full Nordic marketing strategy across Sweden, Norway, Denmark and Finland, aligning global direction with local market needs. Managed multiple partner agencies and specialists, ensuring strategic consistency and clear division of responsibilities. Carried full budget responsibility across markets, including planning, allocation, forecasting and performance follow-up. Led integrated brand and performance initiatives across digital, retail media and paid channels. Advised Samsung, translating business goals into actionable media and creative strategies. Delivered measurable results, including a 6.9x ROMI on a cross-Nordic GTM roadmap strategy.
Co-founder & Head of Product Marketing Strategy at ROMI Agency
January 1, 2019 - December 1, 2019
Co-founded and built a strategy-led marketing agency focused on digital growth and brand storytelling. Led marketing and growth strategies for clients across retail, health and tech, including Ahlsell, Ejendals, Espresso House and Baby Journey. Designed full-funnel setups spanning paid media, content, CRM and conversion optimization. Positioned new products and services for market entry and scale. Acted as primary strategic partner to founders and senior leadership teams. Delivered measurable results, including a 6.9x ROMI across Nordics GTM roadmap.
Digital Account Director at BLCK Communications
January 1, 2019 - January 1, 2023
Full-service communications and advertising agency with a strong focus on brand, creative concepting and integrated GTM strategy. Responsible for binding media strategy and creative concepts into cohesive, performance-aware campaigns. Designed and ran A/B testing frameworks, including systematic identification and validation of creative hooks, messaging angles and formats. Translated performance insights into creative direction. Acted as production lead when needed, coordinating timelines, scopes and deliverables across creatives, media teams, external partners and clients. Led GTM Roadmap for Samsung Nordics across UX, mobile and e-commerce categories. Acted as central link between creative teams, media specialists and clients to deliver full-funnel campaigns with both brand and commercial impact.
Campaign Manager → Lead Programmatic & Tracking at iProspect / Dentsu
January 1, 2017 - January 1, 2019
Started as Campaign Manager and was promoted to a lead role across all assigned client accounts. Oversaw programmatic buying; main point of ownership for both traders and tracking setup. Led and coordinated programmatic traders across clients, ensuring quality, structure and performance delivery. Owned tracking and measurement setup in close collaboration with analysts and developers, securing reliable data for optimization and reporting. Built automated media flows and optimized performance campaigns across digital platforms. Delivered reporting, forecasts and insights that informed strategic decisions and day-to-day optimization.
Digital Account Director at Vass PR
January 1, 2014 - January 1, 2016
Managed digital PR initiatives for beauty and retail brands including Sephora, ACO, No7 and Henkel. Worked with influencer relations, content-driven PR and brand storytelling to increase visibility and engagement.

Education

Statistik & Data at Högskolan i Gävle
January 1, 2016 - December 31, 2016
Media Communication at Statistik & Data – Högskolan i Gävle
January 1, 2014 - December 31, 2016
Media Communication at Statistik & Data – Högskolan i Gävle
January 1, 2014 - December 31, 2016
Media Communication at Statistik & Data – Högskolan i Gävle
January 1, 2014 - December 31, 2016
Media Communications at University of Gävle
January 1, 2014 - January 1, 2016
Data & Statistics at University of Gävle
January 1, 2016 - January 1, 2016

Qualifications

Media Communication
January 1, 2014 - December 31, 2016

Industry Experience

Retail, Consumer Goods, Gaming, Media & Entertainment, Professional Services, Software & Internet, Other

Skills

Experience Level