I'm a marketing creative with a strong focus on digital brand voice and paid media strategy. With a solid foundation in digital advertising, audience targeting, A/B testing, and content marketing, I thrive on positive ad performance, brand messaging, and building meaningful engagement through paid social and search channels. I enjoy collaborating with creative and content teams to create high-performing campaigns and managing client relationships with a focus on transparency and retention. I have extensive experience managing paid ad campaigns across platforms like Meta and Google Ads, overseeing social media strategy, and coordinating with influencers and content creators. I am passionate about helping brands reach their audience effectively and delivering measurable results through strategic marketing initiatives.

I'm a marketing creative with a strong focus on digital brand voice and paid media strategy. With a solid foundation in digital advertising, audience targeting, A/B testing, and content marketing, I thrive on positive ad performance, brand messaging, and building meaningful engagement through paid social and search channels. I enjoy collaborating with creative and content teams to create high-performing campaigns and managing client relationships with a focus on transparency and retention. I have extensive experience managing paid ad campaigns across platforms like Meta and Google Ads, overseeing social media strategy, and coordinating with influencers and content creators. I am passionate about helping brands reach their audience effectively and delivering measurable results through strategic marketing initiatives.

Available to hire

I’m a marketing creative with a strong focus on digital brand voice and paid media strategy. With a solid foundation in digital advertising, audience targeting, A/B testing, and content marketing, I thrive on positive ad performance, brand messaging, and building meaningful engagement through paid social and search channels. I enjoy collaborating with creative and content teams to create high-performing campaigns and managing client relationships with a focus on transparency and retention.

I have extensive experience managing paid ad campaigns across platforms like Meta and Google Ads, overseeing social media strategy, and coordinating with influencers and content creators. I am passionate about helping brands reach their audience effectively and delivering measurable results through strategic marketing initiatives.

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Experience Level

Expert
Intermediate

Language

English
Fluent

Work Experience

Founder & Performance Campaign Manager at The Glow Up Marketing
January 1, 2019 - June 9, 2025
Managed and optimized paid ad campaigns across Meta (Facebook/Instagram) and Google Ads, focusing on performance, targeting, and ROI. Led campaign strategy and execution in alignment with brand goals and audience insights. Collaborated with creative and content teams to ensure high-performing ad assets across all stages of the funnel. Oversaw social media strategy and maintained quality control of content to support both organic and paid efforts. Maintained strong client communication and relationships, focusing on transparency, performance reporting, and retention.
Marketing & Performance at Vada online
January 1, 2016 - December 31, 2019
Managed and scheduled social media content across multiple platforms to ensure consistency and alignment with brand tone. Planned, launched, and optimised paid advertising campaigns, primarily across Meta and Google channels. Briefed and coordinated with influencers and content creators, ensuring deliverables met campaign objectives and timelines.
VIP client relations manager at Digital Outsource
January 1, 2014 - December 31, 2019
Oversaw client retention strategies, ensuring satisfaction, loyalty, and long-term engagement. Built and maintained strong relationships with VIP and high-value clients, providing personalised support and communication. Regularly reviewed client profitability and account performance to inform strategic decisions and resource allocation.

Education

Certificate at Varsity College
January 1, 2010 - December 31, 2010
Bachelor Degree at University of South Africa
January 1, 2010 - December 31, 2013

Qualifications

Certificate in PR, Advertising and Communications
January 1, 2010 - December 31, 2010

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet
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