Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Ahmed Hassanin, a marketing and communication specialist passionate about brand strategy, digital marketing, and sustainability-driven content development. I enjoy transforming insights into compelling narratives tailored to engage audiences across various platforms. With experience working in both global and B2B environments, I focus on boosting brand equity and leveraging marketing automation to drive growth. Currently pursuing a Master of Science in Marketing for Sustainable Business Management, I have developed a strong affinity for sustainable marketing practices and analyzing brand performance through data-driven research. I'm always eager to collaborate and create impactful marketing strategies that not only elevate brands but also support sustainable development goals.…Hi, I'm Ahmed Hassanin, a marketing and communication specialist passionate about brand strategy, digital marketing, and sustainability-driven content development. I enjoy transforming insights into compelling narratives tailored to engage audiences across various platforms. With experience working in both global and B2B environments, I focus on boosting brand equity and leveraging marketing automation to drive growth. Currently pursuing a Master of Science in Marketing for Sustainable Business Management, I have developed a strong affinity for sustainable marketing practices and analyzing brand performance through data-driven research. I'm always eager to collaborate and create impactful marketing strategies that not only elevate brands but also support sustainable development goals.

Ahmed Hassanin

Marketing Strategist, Brand Strategist, Growth Marketer, +2





Hi, I'm Ahmed Hassanin, a marketing and communication specialist passionate about brand strategy, digital marketing, and sustainability-driven content development. I enjoy transforming insights into compelling narratives tailored to engage audiences across various platforms. With experience working in both global and B2B environments, I focus on boosting brand equity and leveraging marketing automation to drive growth. Currently pursuing a Master of Science in Marketing for Sustainable Business Management, I have developed a strong affinity for sustainable marketing practices and analyzing brand performance through data-driven research. I'm always eager to collaborate and create impactful marketing strategies that not only elevate brands but also support sustainable development goals.…Hi, I'm Ahmed Hassanin, a marketing and communication specialist passionate about brand strategy, digital marketing, and sustainability-driven content development. I enjoy transforming insights into compelling narratives tailored to engage audiences across various platforms. With experience working in both global and B2B environments, I focus on boosting brand equity and leveraging marketing automation to drive growth. Currently pursuing a Master of Science in Marketing for Sustainable Business Management, I have developed a strong affinity for sustainable marketing practices and analyzing brand performance through data-driven research. I'm always eager to collaborate and create impactful marketing strategies that not only elevate brands but also support sustainable development goals.

Available to hire

Hi, I’m Ahmed Hassanin, a marketing and communication specialist passionate about brand strategy, digital marketing, and sustainability-driven content development. I enjoy transforming insights into compelling narratives tailored to engage audiences across various platforms. With experience working in both global and B2B environments, I focus on boosting brand equity and leveraging marketing automation to drive growth.

Currently pursuing a Master of Science in Marketing for Sustainable Business Management, I have developed a strong affinity for sustainable marketing practices and analyzing brand performance through data-driven research. I’m always eager to collaborate and create impactful marketing strategies that not only elevate brands but also support sustainable development goals.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

Swedish

Intermediate

Work Experience

WIL Researcher at Kristianstad University

September 1, 2024 - February 28, 2025

Conducted an ethnographic research study at Stora COOP Härlöv to assess marketing efforts in reducing food waste. Collected and analyzed primary and secondary data on marketing channels and in-store communication effectiveness. Evaluated adherence to food waste reduction protocols, focusing on the Food Waste Hierarchy and SDG 12. Identified marketing patterns in messaging strategies and provided actionable insights for sustainable marketing improvements.

Growth Manager (Internship) at Revam

September 1, 2023 - January 31, 2024

Implemented targeted marketing research strategies to drive business decisions and product development. Evaluated the impact of marketing campaigns through A/B testing and consumer insights. Collaborated cross-functionally to align research efforts with brand and growth strategies. Reviewed content drafts for SEO optimization and digital communication standards.

Marketing and Brand Research Executive at Kantar

June 1, 2022 - September 30, 2023

Led brand performance analyses, measuring brand equity and identifying communication opportunities. Managed brand research and insights studies for clients including Arla, Elgiganten, StenaLine, TikTok (AU), and Perfetti Van Melle (BR, IT, US). Maintained clear communication between data, survey, and translation teams to ensure smooth project delivery. Developed comprehensive data insights reports with visualization and strategic recommendations. Supported campaign evaluations by analyzing KPIs and ROI metrics. Built strong relationships with senior management and key stakeholders.

VIP Account Manager & Brand Strategist at Tabella

August 1, 2019 - May 31, 2022

Established and nurtured relationships with VIP customers, understanding their preferences and proactively resolving needs. Developed brand positioning strategies and conducted brand perception and loyalty data analysis. Gathered data through telephone interviews on brand loyalty, positioning, and value. Managed VIP client portfolios to maintain satisfaction and loyalty.

Communications Specialist at yoummday

April 1, 2018 - June 30, 2019

Conducted survey interviews to collect brand and market data while ensuring data quality. Met targets for completed interviews adhering to quotas and maintaining data quality standards.