Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Iuliia, a passionate Marketing Manager with over 10 years of experience in marketing and more than 15 years in software technology. I specialize in Gen AI for marketing, CRM development, and retention, and I love helping businesses improve their customer engagement through data-driven strategies and multi-channel campaigns. Throughout my career, I've worked across different domains including e-commerce, education, and human resources. I'm excited about using the latest tools and technologies like GPT chat, Hubspot, and Google Ads to build compelling marketing strategies that drive growth and enhance customer experiences.…Hi, I'm Iuliia, a passionate Marketing Manager with over 10 years of experience in marketing and more than 15 years in software technology. I specialize in Gen AI for marketing, CRM development, and retention, and I love helping businesses improve their customer engagement through data-driven strategies and multi-channel campaigns. Throughout my career, I've worked across different domains including e-commerce, education, and human resources. I'm excited about using the latest tools and technologies like GPT chat, Hubspot, and Google Ads to build compelling marketing strategies that drive growth and enhance customer experiences.

Iuliia Ialova

Marketing Strategist, Product Marketer, Marketing Analyst, +2





Hi, I'm Iuliia, a passionate Marketing Manager with over 10 years of experience in marketing and more than 15 years in software technology. I specialize in Gen AI for marketing, CRM development, and retention, and I love helping businesses improve their customer engagement through data-driven strategies and multi-channel campaigns. Throughout my career, I've worked across different domains including e-commerce, education, and human resources. I'm excited about using the latest tools and technologies like GPT chat, Hubspot, and Google Ads to build compelling marketing strategies that drive growth and enhance customer experiences.…Hi, I'm Iuliia, a passionate Marketing Manager with over 10 years of experience in marketing and more than 15 years in software technology. I specialize in Gen AI for marketing, CRM development, and retention, and I love helping businesses improve their customer engagement through data-driven strategies and multi-channel campaigns. Throughout my career, I've worked across different domains including e-commerce, education, and human resources. I'm excited about using the latest tools and technologies like GPT chat, Hubspot, and Google Ads to build compelling marketing strategies that drive growth and enhance customer experiences.

Available to hire

Hi, I’m Iuliia, a passionate Marketing Manager with over 10 years of experience in marketing and more than 15 years in software technology. I specialize in Gen AI for marketing, CRM development, and retention, and I love helping businesses improve their customer engagement through data-driven strategies and multi-channel campaigns.

Throughout my career, I’ve worked across different domains including e-commerce, education, and human resources. I’m excited about using the latest tools and technologies like GPT chat, Hubspot, and Google Ads to build compelling marketing strategies that drive growth and enhance customer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Czech

Intermediate

Ukrainian

Fluent

Russian

Fluent

Work Experience

Marketing Manager at EPAM

April 1, 2020 - June 19, 2024

Managed marketing strategy and campaign execution for selling educational products targeting IT specialists in B2B and B2C markets. Responsibilities included development of conversion pages, setup of all marketing channels, advertising campaigns, email marketing, retention, event marketing, and optimization of CTA and CTR. Analyzed and reported promotional results.

Senior marketing specialist at EPAM

April 1, 2020 - June 19, 2024

Developed and implemented a comprehensive talent acquisition marketing strategy including email marketing to attract talents, event marketing to advertise vacancies, and setting up paid advertising channels to attract candidates to apply.

Certified Partner at Unisender

March 1, 2019 - April 30, 2020

Developed cross-channel communication systems including email, mobile/web push notifications. Created email communication strategies, improved email retention metrics, optimized communication funnels and deliverability KPIs, monitored key campaign metrics and server performance, and analyzed email communication effectiveness.

Team Lead of Marketing at TemplateMonster

July 1, 2014 - February 28, 2019

Led marketing for an e-commerce marketplace project. Developed and implemented multi-channel marketing strategies including paid advertising, email marketing, and content marketing. Managed promotions and customer return funnels and CRM setup and segmentation.

Business Analyst at ArtSoft

March 1, 2009 - April 30, 2014

Elicited and documented project requirements, created and updated project documentation, participated in design concept and feature behavior discussions with teams and stakeholders. Managed backlog, created and detailed user stories, and distributed stakeholder information among team members.