Hi, I'm Cherry Cheung, an experienced marketing specialist with a passion for event and project management, especially in the automotive sector. I have a strong track record in creating and managing digital marketing campaigns that boost visibility and generate leads. I enjoy collaborating with diverse teams to achieve measurable results and bringing innovative marketing strategies to life. Over the years, I've successfully planned and executed major events and exhibitions, handled communications, and developed promotional campaigns that drive engagement and growth. I take pride in delivering exceptional customer service and ensuring smooth project execution from start to finish.…

Cherry Cheung

Hi, I'm Cherry Cheung, an experienced marketing specialist with a passion for event and project management, especially in the automotive sector. I have a strong track record in creating and managing digital marketing campaigns that boost visibility and generate leads. I enjoy collaborating with diverse teams to achieve measurable results and bringing innovative marketing strategies to life. Over the years, I've successfully planned and executed major events and exhibitions, handled communications, and developed promotional campaigns that drive engagement and growth. I take pride in delivering exceptional customer service and ensuring smooth project execution from start to finish.…

Available to hire

Hi, I’m Cherry Cheung, an experienced marketing specialist with a passion for event and project management, especially in the automotive sector. I have a strong track record in creating and managing digital marketing campaigns that boost visibility and generate leads. I enjoy collaborating with diverse teams to achieve measurable results and bringing innovative marketing strategies to life.

Over the years, I’ve successfully planned and executed major events and exhibitions, handled communications, and developed promotional campaigns that drive engagement and growth. I take pride in delivering exceptional customer service and ensuring smooth project execution from start to finish.

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Skills

Experience Level

Language

English
Advanced

Work Experience

Project Manager, Buyer and Business Matching at Hong Kong Trade Development Council (HKTDC), Hong Kong
December 1, 2023 - November 30, 2024
Managed budget planning and successfully recruited a diverse range of global and local buyers, resulting in a 23% increase in total visitor participation (66,000) for InnoEX and Electronics Fairs. Worked closely with 50 global branch offices on marketing campaigns, onsite logistics, and post-fair reports. Provided customer services to 120 VIP buyers and 140 buying missions worldwide with guided tours and business matching. Organised roundtable conferences including agenda setting, liaising with speakers, moderators, press, and venue setup. Oversaw and executed promotional activities for a new eCatalogue launch, generating significant revenue growth.
Assistant Project Manager (Sales & Marketing) at Adsale Exhibition Services Ltd, Hong Kong
October 1, 2022 - December 1, 2023
Created copywriting on market trends for the website and social media. Created promotional schedules for different automotive exhibitions. Developed marketing strategies and content for a large-scale automotive show in China with over 3,600 exhibitors and 130,000 visitors. Executed campaigns across social media, websites, and e-newsletters using a 600,000-strong database. Collaborated with sales partners and PR department to expand event promotion, securing event listings, editorials, video interviews, and press coverage.
Assistant Event Marketing Manager at Adsale Exhibition Services Ltd, Hong Kong
January 1, 2018 - October 1, 2022
Collaborated cross-functionally on marketing and event planning. Assisted in digital marketing campaigns and onsite logistics for exhibitions. Helped in producing marketing materials and managing promotion activities.
Senior Trade Fair Coordinator at Messe Frankfurt (HK) Ltd, Hong Kong
January 1, 2015 - December 31, 2017
Coordinated trade fair efforts including marketing material production and distribution. Managed performance metrics analysis, event planning logistics, and customer services.
Trade Fair Coordinator at Messe Frankfurt (HK) Ltd, Hong Kong
October 1, 2013 - December 31, 2014
Supported event planning, marketing campaigns, and operational logistics for trade fairs.
Marketing Assistant at GlaxoSmithKline Ltd, Hong Kong
March 1, 2012 - September 30, 2013
Supported logistics for medical symposiums including venue sourcing, speaker confirmation, and materials preparation. Assisted with production and dispatch of educational materials and promotional goods.
Project Manager, Buyer and Business Matching at Hong Kong Trade Development Council (HKTDC)
December 1, 2023 - November 30, 2024
Managed budget planning and recruited a diverse range of global and local buyers, resulting in a 23% increase in total visitor participation for InnoEX and Electronics Fairs. Collaborated closely with 50 global branch offices on marketing campaigns, onsite logistics, and post-fair reporting. Provided customer service to 120 VIP buyers and 140 buying missions worldwide through guided tours and business matching. Organized roundtable conferences including agenda setting, liaising with speakers, moderators, press, and venue setup. Oversaw promotion activities for new eCatalogue launches leading to significant revenue growth.
Assistant Project Manager (Sales & Marketing) at Adsale Exhibition Services Ltd
October 1, 2022 - December 1, 2023
Created copywriting on market trends for website and social media. Developed promotional schedules for automotive exhibitions. Developed marketing strategies and copywriting for a large-scale automotive show in China, managing campaigns across social media, websites, and e-newsletters with a database of 600,000 contacts. Collaborated across sales and PR departments to expand promotional scope, securing event listings, editorials, video interviews, and press coverage.
Assistant Event Marketing Manager at Messe Frankfurt (HK) Ltd
January 1, 2018 - October 1, 2022
Collaborated cross-functionally with sales partners and PR department to expand promotional and collaborative scope of events. Managed marketing material production and distribution. Utilized Microsoft Office tools for performance metrics analysis and supported customer service for buyers and business matching.
Senior Trade Fair Coordinator at Messe Frankfurt (HK) Ltd
January 1, 2015 - December 31, 2017
Served as a key coordinator for trade fairs, managing event planning and logistics. Coordinated with multiple stakeholders to ensure effective execution of trade events.
Trade Fair Coordinator at Messe Frankfurt (HK) Ltd
October 1, 2013 - December 31, 2014
Managed trade fair coordination tasks including logistical support and event execution assistance.
Marketing Assistant at GlaxoSmithKline Ltd
March 1, 2012 - September 30, 2013
Supported logistics for medical symposiums including venue sourcing, speaker confirmation, and materials preparation. Assisted with production and dispatch of educational materials and promotional goods.

Education

BBA (Hons) in Marketing at City University of Hong Kong
January 1, 2009 - December 31, 2011
Associate degree in General Management at Community College of City University of Hong Kong
January 1, 2007 - December 31, 2009
BBA (Hons) at City University of Hong Kong
January 1, 2009 - December 31, 2011
Associate Degree at Community College of City University of Hong Kong
January 1, 2007 - December 31, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Wholesale & Distribution, Consumer Goods, Manufacturing, Professional Services, Travel & Hospitality, Transportation & Logistics

Skills

Experience Level